"Bundle" Your talent with four strings.

Many people have become accustomed to using MASNO to explain the needs of their employees in the "Need-level theory" that has been put forward in the last century and 50. In fact, if we look at the needs of employees from a different perspective, it may be closer to the truth and more practical. 　　I think that the staff in the enterprise work whether the peace of mind or buying power, depending on whether or how the enterprise to meet the employees in the following four aspects of the needs: material treatment, career ideals, sense of belonging, marginal benefits. There are four of these requirements, both for senior staff and for ordinary employees. The in-depth analysis and comprehensive weighting of the use of enterprises to attract talent and retain talent will have a certain role in enlightenment. Generally speaking, as long as one of the key needs of employees can be maximized satisfaction, the other three kinds of demand can be basically satisfied, employees will be at ease in the enterprise work. 　　The truth about attracting talent is similar. Material treatment a person willing to work in a business, the enterprise to give him the level of material treatment is an important variable. Clearly, not only do employees want to accumulate on the premise of supporting themselves and their families, but employees need to acquire a sense of social and cultural identity, because in a particular society, money is an important aspect of a person's social status. 　　In addition, a considerable proportion of senior talent is often the enterprise to give them the level of material benefits to judge the respect of talents and their value cognition. However, material treatment is not the only factor in the choice of business for all employees. Obviously, if an employee has a strong sense of ambition, companies do not put him in a suitable professional position, such as a computer undergraduate to burn the boiler, so that a person who likes technology rather than marketing to engage in the marketing work he does not like, even if the company to pay them better, they are very difficult to do, 　　At least they might not be able to cook boilers and sell the job; Similarly, if a person works in a business to make money, no personal dignity, unless he can not find other jobs, he generally will not work for a long time, even if the work will not be the best job. 　　Professional ideal career ideal is a desire to make others envy, satisfaction or pride in his field, even if this wish may only be staged. 　　It should be said that most of the business practitioners have their own professional ideals, even the production of a line without higher education of ordinary workers have their own career ideals, but their professional ideals may be hazy, lack of guidance. A person's career ideal is related to his education, work and living environment, personal interests, personality and pursuit, and also to the specific social value orientation. A strong professional ideal of a person to work in a business, the enterprise attracted him may not be a higher salary, but only the enterprise provided him with the opportunity to learn to exercise, display the talent stage. 　　For such employees, as long as they can give him the platform to achieve his personal ambition, he may be satisfied with other aspects of the pursuit is not Wucken, but temporarily can take the second place, third.The sense of belonging is a kind of comprehensive feeling of the employees working for themselves. If in the enterprise work has insecurity, the value is not worth to devote wholeheartedly, have no sense of honor, whether be respected, interpersonal relationship is harmonious, whether the enterprise is good to the staff, the enterprise can long-term development, have security, can long-term keep work and so on. In essence, every employee wants to work in a company with a sense of belonging. 　　When a person feels that he has no sense of belonging in an enterprise, he is bound to be uneasy and not involved, and if he feels completely without belonging and the outside incentive is strong enough, he may resign. 　　Marginal benefits some employees work in a business, is purely the enterprise as a springboard, that is, for him to acquire new job opportunities and accumulate capital/establish conditions/pass the time, this situation in a part of "job-hopping" body is more common, I call the staff of this pursuit for "marginal pursuit." But it is not the people who take the enterprise as a springboard for this pursuit. In fact, all employees may have similar ideas. 　　For example, some employees may choose a city's business because they like a city, some employees may be because his business is close to his relatives and unwilling to change jobs, some employees may be working in a business can get better social evaluation and not for other enterprises to lure the high salary. In the early 90, when I was in a Taiwan-funded enterprises to do management work, our company has a car driver, he previously in a domestic company for general manager of the car, the monthly basic wage has 700 yuan. He took the initiative to resign from the original work, to our company, only 500 yuan a month salary. The reason why he was willing to change his job was that he was driving a Santana, and he came to our company to drive a Cadillac. 　　It was the first Cadillac car in Wuhan, and he liked the feeling of driving it. The significance of marginal pursuit of this concept is that if the enterprise is good at excavating and guiding the employee's marginal pursuit, it will help to improve the relationship between employees and enterprises, that is, to increase the attractiveness of enterprises to employees. 　　For example, if the enterprise has a senior talent not at ease work is the reason for the separation between husband and wife, as long as the enterprise managed to solve the talent of the transfer of wives, it is equal to the talent in the body added a rope. The above four kinds of staff needs, is also the enterprise may use to "bundle" the staff's four "rope". Usually, the more ropes, the better the bundle.