Business-to-business e-business: Usher in a new era of free and open

According to the advisory statistics, China's small and medium-sized enterprises business-to-business e-commerce revenue of 2011 amounted to 13.1 billion yuan, 35.1% growth than 2010, showing a stable growth trend, but the year-on-year growth decline is significantly lower than 2010 of the same period of 47.4% growth rate. Alibaba, focus technology, business, such as the main domestic e-commerce listed companies have announced the results of the recent years, the growth of 2011 than the previous year has been different degrees of decline, the performance of major operators generally poor, but also to some extent shows that the current business-to-business business model is gradually encountering development bottlenecks, Face the pressure of transition.

Although China's online business-to-business E-commerce has been developing for more than 13 years, its main profit model-"paid membership"-is not enough to prop up the market. According to Analysys International data statistics at this stage of the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, paid membership is not the most suitable profit model. Ma Yun, chairman and CEO of Alibaba Group, said that with the international and domestic economic environment becoming more severe, especially in small and medium-sized enterprises facing the enormous pressure of raw materials and labor costs, the business-to-business model also faces great challenges and needs to be transformed and upgraded. "In this regard, we have been working hard, but limited by the structure of listed companies, the determination to upgrade is not big enough and the action is not thorough enough." Guo, chief executive of HC Network, has also said publicly that the current domestic business-to-business industry needs innovation and needs greater change and transformation. Business-to-business markets are limited, and the problem for business-to-business is that sellers are growing too fast and buyers are not growing accordingly. If the business-to-business model is not innovative, there is little room for growth.

Expert member of China Internet Association, Mr. Guo, chief executive of China Trade Network, said in an interview: "Pay Membership System" this profit model caused by the high rate of customer churn, free and open new model will effectively improve the efficiency of customers, enhance customer stickiness, to provide users with a full range of e-commerce solutions. According to the reporter understands, in the China trade net supplier does not need to pay any member fee to be able to enjoy its platform to provide the massive purchaser resources, but also may use the first-hop platform to carry on the order operation and the management, free to display the qualification attestation and the promotion oneself to the purchaser, free release company Free access to domestic and foreign industry latest developments and information. And even if the final deal is reached, the supplier does not have to pay any fees to the platform. For Alibaba, Hui Cong for the representative of a large number of business-to-business enterprises, membership fees and advertising as the main source of income, and China trade network mainly through Third-party applications (API open platform), trading commissions, value-added services and other revenue to achieve profitability.

Through API open platform, China Trade network can provide customers with diverse and personalized needs, provide centralized logistics services, public services, credit security services, payment services, information services, one-stop service and supply chain operation of the overall solution to customers, can achieve trade in every aspect of resource integration. "The spirit of the Internet is free, shared and free, and the business-to-business industry is the same, and the price and service quality cannot be equated directly," said Mr. Liu Dongming, Director of the Network Integration Marketing Center of China Electronic Commerce Association. The free and open mode of business-to-business platform has a good living soil, will be to the whole business-to-business service standards put forward higher requirements, conducive to benign development of the industry. Former Sihai Ark President, senior E-commerce expert Mao Cong Ren also believes that "free and open new model will become the mainstream of future business-to-business"

At present, the business model of Business-to-business E-commerce is facing enormous challenges, it is urgent to innovate, new ideas need to appear, and who can seize the opportunity in the new round of competition, take the lead, we will wait and see.