Business-to-business Payments-online payment of the blue sea

According to the survey data of the Chinese Academy of Social Sciences, the Internet Research and Development Center, business-to-business transactions accounted for 98% of the total E-commerce market in China, which is the absolute mainstream of e-commerce. However, today's business-to-business Although the fire is hot, but mostly still stay in the flow of information, but also in the initial stage of E-commerce, far from the realization of information flow, capital flow and logistics of effective synergy, and its main reason is that the electronic payment of E-commerce important link of the missing.

Business-to-business Payment Challenges

In the past two years, the domestic electronic payment market has been surging, but the hotspot is still in the field of Consumer-to-consumer and business. For a large business-to-business market, the vast majority of paying vendors have opted to wait and see. It is not that these firms are shortsighted to see the great potential of business-to-business payments, but rather the ability to do so because business-to-business demand for electronic payments is higher and harsher than that.

First, business-to-business demands higher levels of security for trading funds, as well as faster money to pay. At present, many third-party payment service agencies carry out payment methods such as online payment and electronic wallet, but the basic mode is that the payer's funds are transferred to the account or electronic wallet of the third party payment service, and then the third party payment service agency transfers to the payee, This mode of payment speed and security levels are difficult to meet the requirements of business-to-business enterprises.

Second, enterprises will produce a large number of orders when they conduct business-to-business business. How to realize the unification of capital flow and order/information flow through electronic payment, so as to facilitate the reconciliation of the receivables Enterprises is also a very realistic demand of enterprises, but the traditional payment model can not do anything about it.

Finally, due to the differences in business, management mode, market environment and so on, the transaction flow is different, the demand for payment service needs to be customized development, and the research and development ability of payment service organization is also put forward a severe test.

The first letter easy to pay blue sea strategy

July 13, the industry's well-known third-party payment service providers "first letter easy to pay" launched the Business-to-business online payment services, became the first in the field of business-to-business pay to eat crabs manufacturers.

"First letter easy to pay" this launch of the business-to-business online payment platform for trade between SMEs, large and medium-sized enterprises channel funds to pay, Third-party business-to-business E-commerce platform, industrial chain upstream and downstream enterprises and other funds. It is based on the enterprise account for the transfer of funds, effectively solve the enterprise business-to-business development of capital flow needs, with a more prominent application advantages. For example, the platform realizes the unification of order and capital flow, facilitates the collection of merchant reconciliation, provides special backstage function, realizes self-service of collecting and paying merchant, has operation authority and safety management, makes the job responsibility of the merchant side clear, and guarantees the security of funds, quick to account and so on.

At the same time, "first letter easy to pay" business-to-business online payment has the perfect platform function. The secure online system based on digital certificate, professional backstage service function, convenient business interactive operation, reliable operator Authority management, convenient merchant connection interface and so on, all provide technical guarantee for the safety and convenience of business-to-business online payment.

In addition, in order to improve the majority of enterprises to apply the "first letter easy to pay" business-to-business online payment platform effectiveness, "The first letter easy to pay" launched a free business-to-business special customer training, and fully tap the personalized needs of merchants, consultation with the use of business advice, play their technical advantages, to provide custom development for merchants to meet the custom development needs of merchants.

In order to break through the "Red Sea" of traditional electronic commerce, business-to-business E-commerce must break through the bottleneck of network security payment problem. As China's only business-to-business online payment platform, the "first letter easy to pay" will help Chinese companies to travel more freely in the blue Sea of Business-to-business E-commerce.