Business-to-business website: The right remedy, the choice of mode

"Ask" money spent, the business-to-business website is still not profitable

Reader Chan Letter: 2007, my friend and I inspected the e-commerce industry, found that Guangdong Local has not been very strong business-to-business web site, in such a background to create a set of Baidu, Alibaba [17.40 2.35%] Characteristics of a classified information search site. By attracting manufacturers to our website for free registration as a member and release their supply and demand information, we use technology to integrate manufacturers, suppliers, retailers and other information, for users to search for their own choice to meet the requirements of the supply and demand, and use their information as a database of the site to prepare to open up other profit points.

Since May 2008, the official online operation of the website, registered users have reached 2 million, advertising fees are the main source of revenue, manufacturers can use the site to advertise, do promotion, but the current annual advertising fee is only a hundred thousand of.

In addition, we have tried to promote credit cards for banks, collect part of the Commission, and provide some "business navigation" services, such as the recommendation of the catering industry, for which commissions are collected. These businesses are completed by agents, but at present more than 10 agents are not strong strength, profitability is difficult to upgrade.

Now the main income is plainly that the poor advertising costs, even the day-to-day operation of the site can not support the cost of the start-up when the use of network access to 2 million of the investment has been exhausted, how can I find a new profit point?

"Answer" to choose the problem of mode

In addition to the advertising model that you have created revenue, the common profit model of business-to-business websites are as follows: 1, V IP membership fees, the current membership fee has become the main source of revenue for our business-to-business Web site, 2, search bidding rankings or keyword sales, 3, industry related management software; 4, transaction costs; 5, Industry Development Report 6, the Website Data Analysis Report 7, the expert On-line consultation service, 8, the offline service, 9, the database marketing.

Is your website for business-to-business or industry-wide? If you are doing industry-wide, my suggestion is that there should be two or three main industries as a feature. If you do not have the main industry, it is recommended that you must find, because with your strength, do the whole industry must be laborious, it is necessary to one or two industries as a starting point.

In the Internet field, although it is much easier to charge B than to C, but before the scale is very difficult, so relatively speaking, the above 9 ways to choose the question how to do?

The easiest is the 8th way, the enterprise is easy to accept, the rate of signing should be relatively high. Because your site is still weak, do some online services always let the enterprise skeptical, but to help enterprises to do a training, seminars and so on, relatively speaking, enterprises will be more easily accepted. These businesses, while less profitable than online services, can serve as a stepping stone to business cooperation. The door knocks open, the Enterprise recognizes you, carry on the following line cooperation also to be ripe.

The second is the 9th kind. Your site has been done for two years, and also burned 2 million, should accumulate a certain size of the enterprise database. I have a friend. The business-to-business business, though very general, has accumulated a small database within two years, with two companies wanting to buy his database in the last week.

If your company's technical strength is good, the next thing is good to do is the 3rd, if you are very knowledgeable about the industry, the 5th model can also start to consider.

These proposals may just be a quick fix to the immediate profit but the fundamental profit of business-to-business websites is the innovation of models, especially the industry and regional business-to-business, and entrepreneurs can achieve greater success only if they have a deep understanding of the characteristics of the industry and market and take their own path in the profit model. (Liu Xingliang)