Buy new action constantly dark bucket raging

For half a year, Groupon, which was widely seen in the industry, has steadily increased by about 76%, with the originator of the fate of the group, almost unanimously, its Chinese disciples in this half-year also more stable, the current platoon industry's top five market share has broken 90%, the whole group buy market size has not been a big shock. But this is not the site to be reconciled to the current pattern of signals, at least the industry's top five are also dead stare at the first and second position. However, after a high-profile competition, group buying sites now seem to be more willing to silence the new market and netizens to use the habit of their own upper endorsement.

Open Source Emerging Markets:

Infiltrate 85 cities in half a year

"Buy the top five to 2.288 billion yuan market size occupy the industry 93% of the share", this group of data appears to be May Group buy navigation site group 800 data the biggest bright spot. But did not think, the United States, the public comment Group and glutinous Rice net three 72.76% market share is even more surprising.

In fact, after examining these five details, the difference is surprisingly large. May American Group Network and the mass comment Group's turnover is 946 million yuan and 539 million yuan respectively, the two advantages are obvious. In addition, litters Group, glutinous rice mesh and handle nets to 305 million, 266 million and 233 million yuan monthly market size is a stalemate competition.

The hearts and minds of the first two to win the gold medal, they began to restart expansion strategy. Interestingly, at this point group buying site seems to have reached a tacit understanding, from the industry in the early 2011 the entire industry predatory expansion, to the current low-key infiltration, the pace of the group purchase site is basically unified.

Last month, for many years to maintain the national 99 branches unchanged the United States network announced in the country added Qingyuan, Quzhou, Zaozhuang, Huaian, Zhoushan, Yingkou and other 15 branches. Since then, group buying will set off two of the signal of enclosure war increasingly highlighted, litters group related to the official told the Beijing Business newspaper reporter, starting from the beginning of this year, its three or four-tier city to add nearly 50 new stations.

There are sticky rice nets and handle nets reaching out to new markets, Beijing Business newspaper reporter learned that this year to develop more than 20 glutinous rice Web site, in addition to prepare for "two times enclosure", handle network vice President Si Ying also to the media, handle nets before the spring Festival started to enclosure for the purpose of "thousands of people recruitment." In this calculation, group purchase five has opened at least 85 new stations in half a year.

However, with the group buying industry just when the difference is that the first round of the group buying site not only care about the scale, more is the momentum, not serious research on the local market, treat a large part of the region's attitude is superficial, or even fast forward fast. It is precisely because of the two-degree enclosure, group buying sites are rational many. "The number of cities suitable for group buying is still limited, and this time the industry enclosure will not be as crazy as before," said the group's network of people.

Please mobile users:

Multi-category Segment app parallel

Knock open the door of emerging markets, group buying began to return to the product level, the industry boss of the U.S. regiment to bet. Not only in January this year will be formerly known as "American team film" renamed "Cat's Eye movie", in about 300 cinemas to provide users with mobile phone booking function, but also quietly on the line in late April, "the United States Hotel" mobile phone clients can be directly online booking, covering nearly hundreds of major cities in 32,000 hotels.

Even if the above two segments of the group purchase function can be in the original United States mobile phone client implementation, it is still decided to start another new stove. For a time, handle nets and glutinous rice nets have followed up, respectively, in March this year and May on the line of their own film mobile phone clients. Plus already has the public comment network, the mass comment Group and the periphery quick check three app's public comment, already has 4 websites for the market segment launches the different app.

"We're just trying, you don't have to think about deep meaning," although the United States Group Network Vice President Wang Huiwen this layout repeatedly to the Beijing commercial news reporter stressed, but from the United States Group has always been a stable style to judge, half a year to push two segments of the category app is not a temporary rise, and the industry in the same time to push many types of app is not coincidence.

Regiment 800 consecutive months of data show that the film and hotel category for a long time is the two major sources of revenue. According to the latest data, movie tickets in May for the group buying industry contributed 345 million yuan sales, hotel rooms in the film after the ticket for the third party group market segment, a total of 214 million yuan in the month.

Independent electric business Observer, Branch Tong Core City marketing vice President Liu Hongxian believes that the group purchase site gradually realized that in the mobile internet era only a large and extensive application often do not get the favor of mobile netizens, they ask for convenience while also emphasizing professionalism, After all, O2O pioneers Ctrip and where to go online tourism sites have been targeted at the breakdown of the population of a variety of apps. Group buying industry There is no reason not to hurry to please the pace of mobile netizens.

Data show that May Group purchase PC end user scale only slightly increased by 1.3%, for 45.704 million people, as long as six months in the 45 million-person wandering up and down. "The main reason for the increase in group buying is that the discount rate is lower, but it is difficult to support the continuous growth of group buy customers, the growth of future group purchase users will depend mainly on mobile clients." "Regiment 800 co-founder Hu Chen this prescription.

Difficult to escape terminal trend:

Try to push hardware to ask for user stickiness

Although being in the hardware sector will make internet companies more and more heavy, but it seems that small rice, music as a head into the current trend, group buying sites are happy to try, at least buy the terminal to really get through the O2O closed loop, easier to make use of large data, but also brand-building is positive.

U.S. network related to the director told the Beijing Business newspaper reporter, early this year it has launched a film ticket purchase terminals, currently mainly distributed in the one or two-line city, about 200. Users can print the tickets they buy on the site directly through the terminal unit of the group buying site.

In fact, the cost of ticket-taking terminals is not small, Beijing newspaper reporter from the United States to learn from the network, each terminal equipment costs about 10,000 yuan, which is not always the United States to burn money is not a small number. And the United States Network product director Xu Xian has his own explanation, he told the media, the film's consumption process is easy to standardize, from the movie ticket to the entrance of the film, in the service process of the different theaters, the process is simple, users and businesses are willing to accept. And for users, the consumption frequency is relatively high, the film in the group buying industry is also the first to be accepted by the user Service.

Also involved in the hardware of the group purchase site also has handle nets, according to the introduction, the current handle network in the nationwide laying of tickets to take tickets more than hundred Taiwan, "We are also developing different models of the ticket machine to meet the different demands of various theaters," The handle network related to further disclosure.

It seems a bit heavier for the internet company, which has thousands of people on its own line. But Shanghai million-engine Business Consulting Co., Ltd. CEO Ruzenwang that this is a group purchase competition to the depth of the signal, the future through the terminal ticket will grow quickly.

In order to hit the top two in the industry, group buying site at any stretch of the line of business. In fact, in Hu Chen view, the family also do not care about the size and rank, local service is characterized by strong regional, as long as deep into a three-acre, short-term group buying industry will not appear monopolistic situation.