Buy vegetables on the Internet: Fresh electricity dealer, order website relay foods 8.25 million dollars more investment

Online shopping has started to become a part of the people's living habits, and thus created a number of sustainable development of the http://www.aliyun.com/zixun/aggregation/12210.html "> Fresh Electric Company." Relay Foods, which began in 09, is a Web market (also known as an online grocery store) that started in Virginia to sell local raw and organic food based on location. It raised 8.25 million of dollars in the latest round of financing. Last January, Relay Foods had won 3.1 million of dollars in seed investment.

For those who do not have time to go to the vegetable market and want to eat fresh ingredients, Relay Foods can let them in the evening to look at the desired food products, after the purchase Relay Foods will inform the supplier, let them carry out timely picking and preparation, Delivery of food to users at timed points (such as four o'clock in the afternoon to seven O ' clock at designated locations or delivered home) will avoid the "last mile" problem most vegetable delivery services will encounter. In addition to the health of fresh electricity, Relay Foods also launched a subscription service, so that users can through the monthly payment, the annual payment plan to purchase food materials.

Relay Foods initially does not include ordering services for fresh ingredients, but interestingly, users who have tasted the sweetness (removing the original red tape) are also prone to buying habits. AllThingsD has an article on the Relay Foods user retention rate of about 50%, which is very high numbers. At present it has accumulated a certain market in the western United States (Freshdirect in the east). At present, the company is preparing to launch mobile applications, but also ready to redesign their website, intends to add more personalization and content.

To do fresh food electricity business is not easy, need to take into account the food standards, distribution standards (cold chain logistics), logistics delivery rate, storage and other issues, test the supplier of food materials at the same time also test the logistics of the electrical business site. Fresh electricity dealers in the United States has begun to take shape, the recent financing information. For example, Blue Apron, which launched services last September, received $3 million in February, and similar services HelloFresh received $10 million in funding last year. Fresh electricity business in China has also begun, we have introduced for the Jiangsu region, the local fresh electricity dealer "Order vegetable Network", 36 Krypton + also has such as fresh direct, three vegetables soup and other entrepreneurial projects.

VIA:techcrunch.com