By the Chinese sea Amoy trend? ebay push March Sea Amoy Festival

A new shopping season in the minds of Chinese consumers who are accustomed to a double 11 rush: ebay's March Sea Festival is about to become clearer with ebay's Chinese market.

One shark found that ebay, one of the world's largest e-commerce sites, launched a big push for Chinese internet users in March, with the theme "ebay's March Sea Festival overseas Shopping Springtime", which lasted a whole month. To this end, EBay launched a special site for the Chinese users of the Sea Amoy theme pages: http://haitao.eBay.com, including digital, clothing, such as the list of almost all categories of promotional promotions, discounts are very impressive, interesting to tie in with the March 3 Sea Amoy Festival this theme, Ebay has also launched a 3.3-dollar auction of the latest Google Glass, and more unusually, it's a Chinese page, and ebay's global website is in English as a whole. At the same time, "ebay Amoy," the Chinese official Sina Weibo will also tie in with the event immediately online.

This series of moves suggests that ebay's approach to the Chinese market is already clear.

With the rise of the middle class and worries about the quality of domestic products, the so-called sea-Amoy model that Chinese users are spending on overseas shopping websites is rising daily. According to public data, 2012 China Sea Amoy consumption growth of 117% year-on-year, higher than the domestic net purchase 64.7% growth.

In the sea Amoy there are two ways, one is through overseas purchasing sellers to carry out, one is direct Shanghai foreign Merchants website. According to the public information, starting from 2012, do not rely on purchasing merchants, directly to the overseas website Sea Amoy, has become the trend of China's online shopping field. The rise of this way, to a large extent, is subject to the domestic product quality repeatedly appeared security issues and the annual sales of foreign brands related to discounts, but also a huge domestic purchase of the sea Amoy groups, but the quality of purchasing sellers, often outgoing users of the sea Amoy fake or cheated news, so, Direct purchase of Shanghai Foreign Merchants Web site is more reliable, in the price of eliminating the purchase of this link also has more advantages.

According to the China e-Commerce Research Center report, China's overseas purchasing capacity reached 70 billion yuan in 2013, even more than hundreds of billions of dollars this year, is a huge scale. ebay's push to promote the sea Amoy is to see this trend, hope that this way to promote users from overseas purchasing to direct the sea Amoy, but also to return to China's huge online shopping market.

The perfect combination of "Amazon Taobao"

Ebay has placed leverage on the Chinese market in the sea, so what is the odds? According to research, users in the sea Amoy most important factors include: brand, commodity types, prices, logistics and so on. So let's just take a look at ebay.

First of all, ebay has a wealth of brand outlets, to ensure that the sea Amoy most important product fidelity issues. In the consumer mode ebay has been continuously rich in brand categories, from Apple, Sony, Canon, HP and other digital electronics to Gucci, Coach, Guess, CK and other brand-name costumes to BabyAge, R, GNC, beauty such maternal and child nutrition, Many brands or brands authorized by dealers directly on ebay to open a Web storefront to the end of the buyer, you can see in the domestic market is almost all the brands on ebay, which is the same as in the United States mainly to the business model of the Amazon comparison.

Second, ebay's Consumer-to-consumer model implements a huge volume of goods, similar to Taobao's, compared with the Business-to-consumer Amazon. Both brands and individuals can sell goods on ebay. Because of the large number of sellers, ebay has become the world's richest and most incredible commodity trading venues, from daily necessities, clothing to all kinds of antiques, porcelain, ancient coins, and even large cars, tanks ...

ebay has gone deep into the lives of ordinary people in the United States, such as aggressively's Transformers movie in the past few years, when Sam landed on ebay to auction his great-grandfather's glasses. Recently, I have seen an American resident dig up more than 1000 ancient gold coins to be put on ebay for sale to charity organizations. One shark therefore specially searched for the peculiar product which had been auctioned on ebay, sure enough, a 45-year German tank was sold at a price of nearly 600,000 dollars, It seems that this site is really a magical site.

The price is also one of the biggest advantages of ebay, this is similar to Taobao, because the sellers more, competition is fierce, so the goods are inexpensive. Many brands also open outlets shop on ebay, the United States annual "Black Friday" big promotion, discount strength and the domestic counter brand simply can not look directly. ebay's March Sea Amoy also specifically targeted for Chinese users to launch preferential zones, is to improve the Chinese sea Amoy users attractive.

In logistics, ebay docking major logistics companies can achieve logistics supporting services, recently some of China's express companies in the sea Amoy also frequent movements. For example, Shun Fung launched the Sfbuy U.S. station to support the Sea Amoy transshipment service, 7-10 business days service, and Shentong also launched the United States station, enabled the stoexpress.us of the United States domain name. These are the direct sea Amoy become the general trend, and these express company's move just to help ebay's sea Amoy Road to strengthen the express one ring.

It can be said that ebay has a large brand of Amazon, high quality, but also has a huge variety of Taobao and ultra-low prices, just like the "Amazon Taobao" the perfect combination of the two models (see table comparison below), plus the major logistics companies to improve the matching, to achieve "many, fast, good, province" of the ebay choose Sea Amoy this way to enter the Chinese market, Can be said to be full of confidence.

EBay

Amazon

Taobao

Quality

The Business-to-consumer mode guarantees the authenticity

The Business-to-consumer mode guarantees the authenticity

Genuine, refurbished mixed

Price

Low price

Price medium

Low price

Category

Mass goods

Category quantity in general

Mass goods

ebay ambitions

After talking about ebay's sea Amoy, one shark has to talk about how ebay has reversed over the years. Donohue, Johndonahue's CEO in 2008, is a legendary figure who has aggressively reformed ebay to make ebay a star Electric company in the global marketplace.

It can be said that the current ebay is not the same year's ebay. From the original online auction market, to provide comprehensive e-commerce services, ebay has achieved a full range, low price and high quality, but also to achieve a balance between sellers and buyers, the face of a fresh face.

One thing that sharks find interesting is that last year ebay launched a service called "Ebaynow", where users can buy goods at Target, Walgreen, Best Buy and AutoZone, and ebay will be delivered within an hour. To the present location, the new business has been piloted in San Francisco, San Jose and New York.

This suggests that ebay and Amazon are moving in the opposite direction with traditional retailing, where Amazon is the life of traditional retail and traditional retailing, while ebay has opted to work with traditional retailers to build a bridge between traditional retailing and users. "We will never compete with retailers, we are their technical partners" Donohue words can be said to be clear-cut attitude.

After stabilizing the US stronghold, the new ebay began to look overseas, and the Chinese market is clearly not to be missed. ebay through the sea Amoy, hoping to direct Chinese users to the immediate sea Amoy, which may be just the first step in the new ebay China strategy, but in any case, it is a big benefit for the domestic online buyers.

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