C2B development and potential of electronic commerce

E-commerce has a variety of business models, we are familiar with the Consumer-to-consumer, business-to-business, B2B2C and so on. Consumer refers to the company directly to consumers to provide goods sales and services, such as Amazon, Jingdong, shop number 1th. Consumer-to-consumer is a personal transaction between individuals through the Internet, such as ebay, Taobao, Pat, etc. Business-to-business refers to the business relationship between merchants and merchants through the Internet, such as Alibaba, HC NET, etc. B2B2C refers to the use of other E-commerce companies provide a platform for customers to provide merchandise sales and services, such as the cat, QQ Mall, No. 1th Mall and so on.

Little known is the C2B (Consumer to Business) model, where consumers offer goods, services and values to businesses through the Internet.

The development of the Internet and new technologies is the thrust of all these business models and their derivative forms, mainly for the following reasons:

1, and traditional media (television and print media) the one-way transmission of information is different, the Internet information can be two-way transmission. Can be one to many, also can be more than one and more to many, prompting a variety of business models of innovation and development. The high penetration of the Internet and the rapid flow of information also make the spread and efficiency greatly improved.

2, the Internet's High-tech make it possible to achieve a variety of business models. The implementation of many business models must have technical support to make the business model flexible and scalable, such as Dell's scale customization model, without the support of Internet technology, it is impossible to scale to meet the personalized needs of customers.

3, the rapid decline in the cost of computer and information technology, so that individual users also have a previous enterprise to have a high-performance computer, digital imaging, high-capacity data storage, WiFi, broadband and so on, so that business (B) and consumer (C) between the interaction become more equal?

4. The global penetration of the internet has turned the world flat. People in every corner of the world, whether in Europe or Africa, poverty or wealth, genius or ordinary people, or even just a robot, is a common user on the Internet, can have access to services, can also use its own resources and capabilities to serve other users?

C2B appear in many forms, often in the following ways:

Aggregate requirements Form:

A large number of individual customers through the aggregation of decentralized requirements to form a strong procurement capacity, in order to change the consumer model in the user's one-to-one bid for the weak position, so that the price of large wholesalers to pay for the interests of goods. Is this the kind of reverse group purchase that has recently been put together?

Offer form (also known as reverse auction):

The individual customer publishes what they want, what the price is, and then the merchant decides whether to accept the customer's offer. If the merchant accepts the customer's offer, the transaction succeeds, and if not accepted, the transaction fails. Priceline Hotel offers this model? Similar sites and Kelkoo and Froogle?

Service Claim form:

By the enterprise through the Internet to release the required services, including the specific services of the task content, the task of successful completion of the goals and signs, enterprises are willing to pay for each task, by individuals to claim. Amazon's mechanical Turk, Elance, PeoplePerHour, and guru all belong to this category.

Early release tasks are the tasks that require a lot of manpower, but computer processing is difficult, such as image recognition. Taobao Amoy and 1th stores of its own network alliance is also part of this form, enterprises will need to promote their own advertising links posted on the site, and clearly described by the CPS divided by the proportion of commission, by other sites to claim. There are also a number of Tripartite Network Alliance platform for Enterprises to release the need to promote advertising links from other sites to claim, examples have Google Adsense, Commision Junction, billion hair, Linktech and so on. These can be categorized as c2b2b mode.

In this form there is also an online survey (on-line Survey). The enterprise will publish the questionnaire on the net, the user completes the questionnaire successfully to obtain the corresponding reward. Examples are: Gozingsurveys, Surveyscout and survey The trial center of Monkey.1 is also a typical case, customers can use the center for free to receive the desired product samples, but to complete a well-designed and published online product use report, this report will help the product manufacturer to improve the function or know the market for the product line of the reverse application. Since last year, the use of the center has helped brands such as Procter and Gamble/Unilever to send samples of near million.

Merchant Subscription Mode:

This model of E-commerce platform allows individuals to provide their original digital content, such as photographic works, images, icons, animations, video, etc., so that enterprises to subscribe to the price of these content. Examples are Fotolia, Google video, and so on. More and more businesses are starting to use open source software, which creates opportunities for individuals to develop applications for the enterprise. These include customer relationship management, content management, database and server applications.

Implant form:

Enterprises need brand promotion, promotional, service content interpretation, etc. were implanted in the blog published by Individuals, microblogging, app and pay for it. For example, experts write blog comments for new products, micro-broad for the enterprise embedded marketing microblogging, enterprises in the development of the game app brand embedded and so on are all part of this form. The form of payment is varied, for example, microblogging marketing has a number of fans, there are by the number of forwarding, but also in accordance with each micro-blog payment.

An important feature of the C2B model is that the merchant has a precise knowledge of the customer's needs before making the decision, which is the great potential of the model. The business model is a typical push (push), in which goods are marketed with various market means. The C2B model is pulling (Pull), allowing businesses to purchase or produce according to the specific needs of their customers, customizing on demand (make on demand), reducing or even eliminating inventory and corresponding costs.

Another feature of C2B is that it adds up, Mickle, enterprises to use the fragmented resources of society and individual capacity and piecemeal time to help enterprises to complete projects that require large amounts of labor, short life cycles, or enterprises that do not have the capacity and resources.

C2B model is in the ascendant, we will see a lot of innovation in this field. Its commercial value will also be highlighted with the introduction of new applications. Let's be waiting!