Call a takeout with "build + join" mode to build

Absrtact: The large players in the field of takeaway O2O are growing rapidly, not only at the end of last year, but also at the beginning of this year, the growth of urban expansion and single volume is staggering. In addition to the big players, some small and beautiful one-category takeaway uses the O2O side

The large players in the field of takeaway O2O are growing rapidly, not only at the end of last year, but also at the beginning of this year, the growth of urban expansion and single volume is staggering. In addition to the big players, some "small but beautiful" single category of take-away use O2O way also do a good job, called a duck, chicken, sweet salad, etc. have made a "burst money."

While the takeaway market has already killed a red eye, there are new people looking for the nuggets, such as this "call a takeaway". Look at this name, also be on the "call a duck" this kind of take-away brand of the car. But from the model point of view, called a takeaway and these single goods take-away and the current several large takeaway platform are relatively large differences.

Call a takeaway in the Hunan market start, take a completely proprietary mode, from the production of food products to distribution by their own completion. Therefore, the central kitchen and self-built logistics team is called a takeaway mode of two important links. At present, call a takeout and Hunan days Kam Group Deep Cooperation, the latter is a local Hunan traditional catering enterprises. Founder Song Jiaming said, hope that by virtue of the existing central big kitchen, insulation technology and the advantages of city mobile fast-food car to create the "Jingdong" mode of selling, to ensure good quality control.

The central Kitchen brings in standardized and mass-produced modes of delivery. At present, call a total of 10 kinds of packages, each package is fixed collocation, the average price in about 15 yuan, completely standardized, and Li Hua fast food very similar. However, Song Jiaming said, called a takeaway in the packaging up and down the mind, in addition to more exquisite, more meticulous, the box also has a certain degree of insulation, and can be directly heated microwave ovens, these initiatives are to optimize the user experience.

When I asked how to determine the "quantity" of mass production, Song Jiaming said that at the beginning they hoped to solve the problem by cultivating the user's "advance booking" habit. That is to say, let the user today the outside selling point of tomorrow good. Do some floating up in advance to get the order data. Later, if the order data accumulated to a certain extent, it can be based on data (such as weather, holidays, etc.) to more accurately estimate the order volume, which is the same as the Lihua ideas. At present, the central kitchen called a takeaway can reach about 100,000 daily output.

However, reliance on the central kitchen also makes it difficult to get a takeaway out of urban sprawl. On the one hand, a small number of central kitchens, a province usually not several; on the other hand, in cooperation with such a large traditional catering enterprises, both sides also need to undergo a long running-in period. Song Jiaming said that when doing a trans-provincial expansion, a takeaway would work with the local large central kitchen, which would provide a platform and distribution team for the sale.

In the distribution link, called a "self-built + join" model to build, and the entire distribution system by the "trunk Logistics, distribution node (that is, warehousing), the last one kilometer distribution" composition. Among them, from the central kitchen to the distribution point of the trunk logistics by the call of a delivery vehicle to complete, distribution vehicles and distribution points are equipped with industrial microwave ovens and incubators. And from the distribution point to the distribution of users in addition to the delivery of their own distribution personnel, as well as investment to join the distribution team. Especially when you call for the expansion of the city, the tributaries of the distribution will be mainly to join the way, called a takeaway mainly in the form of car transport from the central kitchen to the distribution points near the city.

At present, call a takeaway online platform has not been online, the official online time will be years later. Song Jiaming said that the platform will first be on the microblogging public number and PC-side online, then will choose the app or H5 page for development. and call a takeaway take-away food products will also undergo several iterative process, the future consideration is on the basis of standardization to do C2B personalized customization, such as children's meal, maternity packages, pathology packages.

At present, called a takeaway has won the Hunan two or three venture Angel, about 3 million yuan, the team is also preparing to start a round of financing.