Camel camel Change the idea of sailing, set up branch to enter the local market

Domain Name City (domain.cn) January 30 news, the domestic brand to the Cross-border road seems to be an irreversible situation, but, in the end, what path to go out of the country is still a need for long-term exploration. Recently, shoes clothing brand camel camel to billion power network revealed that it will start from 2015 to change through the Cross-border electric Platform and the official website of "sea" thinking, instead of setting up overseas branch of the way to enter the local market.

Camel general manager Wan Jingang said that the 2014 camel has been in the fast-selling, EBay, Amazon and some of the self-employed to start Cross-border business, but the base is very small, in the overall business of the proportion is not enough. After more than a year of groping, camels gradually found that through the Third-party platform and Brand official website to do cross-border business is not feasible, it is difficult to really penetrate overseas markets, nor is it suitable for brand promotion.

"Most of the domestic Cross-border electric power platform in the foreign market development is not mature, local language, culture, customs is difficult to truly understand, so it is difficult to achieve localization." In addition, we as a brand, if only rely on these platforms to penetrate overseas markets, will face a lot of problems, such as the difficulty of brand promotion, product design is not in line with the local aesthetic, sales channels limited and so on. Said Wan Jingang.

However, starting in 2015, Camel will change the development strategy of Cross-border business. Wan Jingang to billion power network pointed out that the camel has chosen the United States and India, the two target market, plans to set up a branch in the local, employing local staff to do product design and operation, and select the local electric business platform as a sales channel. This can ensure the former to the back-end of localization, but also long-term development of the brand.

It is reported that at present, the Camel is preparing for the United States Branch team and the construction of overseas warehouses, will soon be officially operational, the time to be settled in ebay, Amazon and other large U.S. electric business platform. and its India branch will also choose with Snapdeal, Flipkart and other India's local well-known platform for electricity business cooperation.

Wan Jingang pointed out that the choice of the United States and India, two distinct markets as a point of entry has many considerations. The United States is mainly based on price factors, China's apparel products because of cost-effective advantage in the U.S. market is quite popular, so this is a good opportunity for camels.

"Through China's Cross-border electricity business platform to sell products to the United States, facing the logistics of slow, after-sales service is not in place, style update slow, and the United States to achieve domestic operations can solve these problems." According to market demand and fashion design, the U.S. team produced the production of Chinese factories, and then bulk shipments to the United States sales. ”

As for the Indian market, Wan Jingang mentioned that India is a potential market with a high population and a higher degree of rejuvenation and faster economic growth. At the same time, the lack of outdoor brands in India, clothing brands have done very little, and the market demand is very large, if the camel cut early will have a chance of success.

In addition, he told billion power network, Chinese enterprises to strengthen foreign investment is the trend, products and capital to "go out" is the healthy way. For camels, the global layout is not a matter of short time, but a long-term strategy.