Can internet finance be the salvation of 58 cities

July 7, 58 with the city announced the joint venture with foreign-funded microfinance companies in Asia to achieve strategic cooperation, the two sides will jointly promote the Internet financial business.

Earlier, 58 with the city founder Yiu Jingbo had told the media, classified information site has died. As a PC-era local Life service Web site, the lightweight pattern of classified information is indeed extensive and not deep enough. Yiu Jingbo's implication is that 58 of the same city to throw away the label of classified information services, began to seek new business.

The internet finance is now the concept expert, product academics stage, 58 same city want to catch up with this wave trend. As early as May, 58 of the city claimed to be applying for a financial licence, which was about to lay the Internet financial business.

The author believes that there is no doubt that 58 of the city want to do the Internet financial business determination, because its previous model has come to a serious bottleneck. The only thing to worry about is whether internet finance can accomplish the 58 of the city's redemption.

Light mode crisis

Many people in the industry have reached a consensus that the classified information site is not strictly a complete business model, even said it has completed its historical mission.

Classified information Web site model is lightweight, in the era of lack of information, to solve the problem of information barriers emerged. And its survival is in the limited web space to place enough complex content, housing leasing, recruitment, second-hand transactions, catering, moving ... Now open the feeling of classified information site, like a crowded square, you can quickly according to the classification to find the services you want, and then complete the transaction leave.

Unable to generalize this kind of all-inclusive miscellaneous, 58 with the city's advertising words simply summed up into a sentence: this is a magical website. When classified information sites are hot, users will even socialize on the trading boards. Bai CEO Wang Jianyue once said, there have been users on the Bai to meet to be a monk.

This lightweight model allows 58 of the city to gather enough local merchant information, 58 with the city since its establishment in 2005 has covered 5.5 million merchants, of which paid merchants have more than 400,000. Through the message to the top, resume browsing restrictions to small and medium-sized merchants to charge a certain fee.

The all-inclusive website is confused when it comes to transforming the mobile internet. Continue to display general information, mobile phone can not bear this "chaos." And if you choose a vertical field to plough deep, you find that you have enemies everywhere. The Life service field has the public comment, the recruitment profession predecessor has Zhaopin, worry, after has the Recruit Net Street network and so on the comer. There are tenants, soufun. The field of second-hand car trading and renting has been "card-bit".

In the case of embattled, it is urgent to seek breakthroughs and transform into 58 cities. Of course, as the leader of the vertical subdivision industry, 58 of the same city in the prior acceptance of Tencent's strategic investment, as a micro-trust on a warship. After accepting the investment, even if the light mode crisis cannot be relieved, at least 58 of the city has more clout to do the transformation or integration of the attempt.

How to test water Internet finance

With the development of the balance treasure, internet finance has become the hot key word after O2O, and what is the Internet finance that sounds tall?

Simply put, it is through internet technology to solve some of the traditional financial business need to spend a lot of manpower. Take the net sales fund balance treasure, the Bank fund sells to the single pen more than 50,000 users, but the balance treasure sells to the massive long tail user, realizes the total amount breakthrough.

In the credit business, traditional banks need a special salesman to do all kinds of research before releasing loans, then also need the risk Commissioner to verify the information, and through the Internet can take each other's information, as a reference to personal credit vouchers, through data accumulation and application to achieve credit rating, to reduce risk.

And 58 of the city will test the water which business? It is understood that 58 with the city and microfinance companies in Asia Joint Finance will be launched for individuals or small micro-business loans, car loans and other businesses.

Asia Joint Finance is a Hong Kong-listed company with a focus on personal finance and microfinance, and its clients target mainly consumers and small business operators. This is in line with 58 of the city's user base is quite consistent.

58 Chen Xiaonian, chief strategic officer of the city, said at present, microfinance mainly involves four kinds of common loan business, such as car loan, mortgage, personal consumption loan, enterprise capital turnover, and 58 the same city itself is rent, second-hand housing, commercial real estate and shop transfer, the same city goods transfer, second-hand car and wedding decoration platform. Through the 58 platform trading scene can grasp the user credit situation and the purpose of the loan, and then can put the loan into the trading scene.

Since then, 58 of the city will also use the accumulation of local small micro-merchant database to carry out deeper micro-loan business. And 58 with the city's own personal users and the user data after docking with micro-trust, will be used as a platform to create a peer-to-peer basis. Of course, also do not exclude up and down like balance treasure, Baidu hundred hair, such as net Sales fund products.

The Long Way to salvation

For 58 of the city's Internet financial transformation, an industry personage jokingly called "The ideal is very plump, the reality is very backbone". In 58 of the city's many plans, it seems that only the first step is to achieve the foundation.

That is, 58 together with the city of its 400,000 paid customers to conduct a joint credit assessment, as a credit basis for the provision of loans. In other words, Asian joint finance can have a filtered database and some possible trading scenarios to promote its microfinance business. In addition, the 58 city can also use the advertising model to collect suitable users, find some inquiries house, car information users targeted promotion.

From the data point of view, even if 58 of the same city pay users, 58 of the city can only precipitate to some very basic data, such as legal person, business license and so on. However, in 58 with the city of the cost or not, the amount of the cost of such information can only be used as a reference, but not directly to the credit identification. and a merchant real key transaction data, customer source and other information, 58 of the city can not be collected.

It can be imagined that 58 of the cooperation between the City and the Asian joint finance should be a transitional phase of the combination of traditional finance and the Internet. That is, in 58 with the city for publicity, screening customer data, offline Asian joint financial supplementary Wind control work, manual follow-up review, Verification, in order to release the loan.

At present, the best domestic microfinance is undoubtedly Alibaba, its sedimentation for many years of transaction data, you can synthesize a real comprehensive financial situation of a merchant, therefore, Alibaba's small loan business can be realized entirely by the results of data operations to determine the merchant's credit rating, and then determine the loan amount, The entire operation process takes only a few minutes, the merchant's loan amount can be directly to Alipay.

This is the real internet finance, 58 with the city currently engaged in the micro-loan business distance from the pure Internet to achieve the way there is a distance.

And 58 of the city trying to layout the Peer-to-peer business, the same need for both sides of the credit has enough accurate rating, in order to reduce credit risk. And 58 of the city's user account system only a general age, gender and some very low frequency activities, it is not a credit evaluation of the important reference factors.

As for the Tencent user docking is not realistic, before the two sides did not get through the account system, there is no possibility of data docking.

Of course, after the two sides from the partnership began to open the account login system, 58 of the transaction data after precipitation, can be achieved by the so-called two-user docking. However, data accumulation takes time and cannot be accomplished overnight.

Fortunately, for Peer-to-peer businesses, data can help reduce risk of wind control, but it is not without data can not operate. It is understood that peer-to-peer business in the financing can be obtained by 8~10%, notarization, property certification and other fees accounted for nearly 10%, the website platform has 2~3% income. As long as you can find a good lender, this is a very close to the money industry.

From this view, sitting on a large number of merchants, user data 58 of the same city test water Internet financial business is not a flat ground up high-rise, but the advantage is not obvious, the road a little distant.