Can the Internet transform real estate?

Feng is afraid of millet, Vanke side please Ma Jiajia to lecture, which "we do not buy a house" a language is amazing, and now there is a passer-by, known as "travel do not live hotel." Can the Internet transform real estate? In fact, this question can be said to be one of the most serious political and economic topics, but it should not be an entertainment topic. "We don't have to buy a house at all," Ma Jiajia said, "and there's no need to stay in a hotel for a trip." Some of the above two summed up after that a claim to use the Internet thinking to change the sex life of China, and the other is claiming to use the Internet thinking to change the way Chinese travel. The essence of this is the idea of an amazing language.

Ma Jiajia and Vanke

First said the girl Ma Jiajia, "Use the internet thinking sell sex goods" red. Real Estate boss, Vanke President Yu Liang invited her to do lectures, a "not buy a house" PPT network spread. There are still a lot of people in the discussion: if Ma Jiajia in charge of Vanke will be how to reform the real estate ...

The first time I saw her was last December, when I was invited to make a guest comment on Tencent's "Product Home" salon. That period of so-called annual giant, internet thinking four popular fried chicken Qi qi, "Internet thinking Taste" bubble Ma Jiajia, "Internet thinking Pancake" Huang Tai chi Hering, "internet thinking Restaurant" Carving ye beef brisket carving ye, "internet thinking with cars" easy to use car Zhou Ai.

Sharon, I, Lo Zhenyu, Shengchang, Chuan is a guest reviews, one-on-one PK. These four people are more than one can cheat, but Ma Jiajia's speech really let me quite surprised. Because it shows a deeper sociological and communication literacy, there are also many unique observations. I asked the host party NTA founder Shenyin, originally she is Yunnan College entrance examination, Media University students.

This time she became a hot topic on the Internet, I think there are roughly three points:

First, poke the "house" this Chinese people's G-point;

Second, the real estate boss Vanke endorsement;

Third, say to use the Internet thinking to transform real estate.

The passers-by and Ctrip

Besides the passers-by. It is a rapidly growing company and the first Internet company to make high-quality vacation rentals in China.

Rojun, the CEO of the company, was at a private salon last year. My friend, good home founder Lin Mingjun introduced Rojun to us. Rojun is a senior multinational manager, the original CEO Sina, the eloquence of good, have domineering. He told the story of him and the passers-by all night, and fascinated everyone. This should be the first time for passers-by to communicate deeply.

Simply put, the passers-by want to activate China's large number of advanced real estate, docking the middle class of tourism and vacation needs, to do a bilateral market. It's a big ambition. And this model, in the United States has been very mature. The passers-by are growing at a very fast pace.

Just one months ago, the passers-by announced and the industry leader Ctrip strategic cooperation, Ctrip has been officially on line to operate a pedestrian apartment channel, including passers-by home owned apartments, platform merchants, overseas listings, including all online listings will also be displayed on the Ctrip. Ctrip users in the selection of products to complete the payment stage, will be prompted to jump to the home network. Always low-key, return to revitalize the Liang Jianzhang also attended, the weight is self-evident.

Yuan, founder of Love Travel, once told me that China's online travel industry generates 10 listed companies. I thought the kid was lying to me, and now I know it's possible. Ctrip, Art Dragon, where to go, passers-by cattle to be listed this year, as well as the MA honeycomb and so on. Passers-by represent another emerging force.

If the Rojun is pushed forward smoothly, the listing of passers-by is only a matter of time.

Is the internet thinking real estate reliable?

In addition to Ma Jiajia, passers-by, the recent "real estate sector crosstalk artist" Feng also said in Asia, he is worried about millet to do real estate. A stone set off thousands of layers of waves, causing extensive discussion in the industry. So, the Internet to transform real estate?

Strictly speaking, real estate is the world's fastest-growing economy, the second-biggest GDP of China's economic engine, involving factors too complex, too deep water. This is almost the most serious political and economic topic, not an entertainment topic.

Netizens jokingly: Vanke please Ma Jiajia to the internet thinking of the real estate program, the real estate will give the house free of charge to individuals, if you have to go to their real estate shop to buy things. This is the real estate of Internet thinking!

Some people say: Yu Liang, Feng these real estate bigger than monkeys are fine, others do a posture said to learn the Internet is to activate internal innovation. Let's just forget it, but it's really hard to argue. I think, internet thinking is difficult to solve the deep ills of Chinese real estate, but in the activation of the stock can still make a fuss.

I think that the nature of the Internet is a tool for intelligent matching of information, from the most basic atomic granularity of information. Why, for example, is the search engine hailed as the most awesome Internet business model in history? Just because it has no traffic loss, you take the need to search, I step to give you the results, who give more money who show better.

Therefore, portals, navigation, search engines, social, vertical search, O2O this wave of waves, are constantly in the information more in-depth, more intelligent, more integrated matching. Moreover, after the information matches to a certain degree, the Internet enterprise must do hard work, dirty work, dirty, carry on the integration of the upstream and downstream of the industrial chain.

In this sense, the huge and valuable information chain of real estate can be completely broken, activated and reshaped. The passers-by are just a start, do you dare to kill them?