Can the Pink Beard company Live for 100 years?

Lyft's founder, Logan Green and John Zimmer, have received more than 300 million dollars in investment. Will their cars ' friends ' models sweep the world to become world-class companies? In 2007, Logan Green (left) partnered with John Zimmer to start a hitchhiking service. In the 2012, they modified the idea to become the fast-growing application of shared--lyft services. Company Information: Company Name: Lyft Company Headquarters location: San Francisco company founder: Logan green,30 years old; John Zimmer Year of 30 years of Incorporation: 2012 Company annual income: Not disclosed total number of employees: 250 Financing Amount: USD 333 million official website: Www.lyft.com in the past two years, there has been a strange phenomenon on American highways: Thousands of cars have hung up their fluffy pink beard in front of their hood. More and more strangers began to greet each other by rubbing their fists in the car. Yes, it's really weird, and that's the culture of the Lyft company. However, this is a design, emotionally very mature eccentric. It is like a cultural compass that extends Lyft's business from the San Francisco Bay Area to 58 large and small cities, as well as a catalyst for recruiting thousands of private car drivers to share front seats with others. More oddly, it attracts millions of of dollars in venture capital, including the biggest round of funding last year and the largest ever. Behind these stories is John Zimmer and Logan Green's accurate grasp of the market. John Zimmer graduated from Cornell University in Hospitality management and worked as an analyst at Lehman Brothers. Logan Green, a graduate of the University of California, Santa Barbara, was a transport operator. The two think 80% of the vehicles on the American Highway are vacant, and this has caused a loss of about 80 billion dollars a year to economic productivity. They decided to change the status quo. Zimmer mentions the services of Zimride, who have been promoting the business in more than 130 universities, will go to the same destination to match people, and we feel that carpool services can solve this problem. "But the business does not attract a large number of customers. Last year, Green and Zimmer sold Zimride to the car rental industry giant Enterprise Holdings Group (Enterprise Holdings), which is still operating. Earlier in 2012, Green and Zimmer had the idea of restarting the project to achieve the Zimride's dream of universal success and ambition. They pulled 3 employees from Zimride's 25-person team and created an automatic matching hitchhiking bulletin board application that achieved the likeShare the function of riding a car like renting a car, and have quite security. They named the company Lyft. "Everything is ready," Zimmer said. "Over the past 22 months, the company has increased its staff to 250 people and has two offices throughout San Francisco." Recently, their fourth round of financing has reached $250 million trillion, with a total financing of more than $333 million trillion. Lyft's financing was once more than his fierce competitor, Uber, until shortly after Uber's $1.2 billion trillion in additional venture capital, the company's valuation has reached $18.2 billion trillion. It is not yet possible to say who is the winner, and it is well known that the global luxury car rental business and taxi market, worth 11 billion of billions of dollars, have been segmented and have no absolute leader in the U.S. market. Lyft Company's differentiation factor naturally benefits from its innate eccentricity, because it makes the customer experience the feeling of closeness. In addition, Lyft Company's success also lies in the low price factor, the Lyft company uses the donation "system, this makes the Lyft Company's service to take a taxi the price to be cheaper." Passengers can sit in front of the driver's seat and take the form of voluntary payment, although both the driver and the passenger will get a rating on the phone application, but paying less than the reference price is not a smart move. Zimmer and Green have ambitions to reshape urban traffic, and they want to minimise the inefficiency. They want to build a business that lasts 100 years. Zimmer says he doesn't know what the company will look like in 50 years, but he doesn't mind that Lyft is turning into a social network of self-driving cars, no matter whether the pink beard hangs on the hood or not, as long as it doesn't lose the super friendly atmosphere of the Lyft company. Whenever someone wants to go from a to B, we want to give them the best choice in terms of price, usability, friendliness, and user experience, "Zimmer says, but beyond that we want to create a bigger effect." In my life, the most vivid moment is when I am with others, we need to bring this group culture back to the city. "The advantage of Lyft is to link the Super friendly experience and the low cost to their brand, which reminds him of the two typical of this type of company," said Scott Weiss, an investor at venture capital firm Andreessen Horowitz. Target supermarkets and Southwest Airlines. In the service industry, nothing is more power than low cost and high quality experience. "(via Inc translation/Fast carp)