Can you really drop pies online? Beware of luxuries as a goods

the original price of tens of thousands of goods, in large E-commerce website only sell 20 percent, but also logo is "genuine licensed", online really can drop pie? Is it really reassuring to buy a luxury item that looks so tempting on a third-party website? What are the sources of these "luxuries"? Reporter investigation found that these goods not only have no brand authority, many of which may be called "a goods", or is naked fakes.

Wang, who is in the financial industry, is going to buy himself and his husband a wedding anniversary gift. "Listen to friends said the luxury e-commerce site cheap, the result to go to show the net a look, found their own fancy Burberry classic couples on the table, shop price near million, the website price is only about 2000 yuan." "On the Beijing-East website, the reporter saw a Swarovski love-type chain pendant price of 880 yuan, and in Beijing Xidan stores, the price of the chain is 1300 yuan, the online price for the store priced 70 percent less."

Is it really reassuring to buy a luxury item that looks so tempting on a third-party website? What are the sources of these "luxuries"?

In fact, even large e-commerce sites such as Jingdong have been repeatedly branded as "not authorized" and "reserve the right to exercise legal means". And the world's most widely-watched global network group buying industry, the originator of the United States Groupon joint venture website in China, suspected of selling fake day shuttle events, but also finally to the high peer network to recognize the cooperation of businessmen to provide false agent information, and said to provide compensation to consumers end.

Swarovski, Gucci and other brands have said that there is no cooperation with the Beijing-east and other sites. Similarly, the company's business Management (Shanghai) Co., Ltd. issued a statement, said that it is the Tissot (shuttle) Watch in mainland China, the only authorized importer and distributor, responsible for the shuttle table in China's related business, and not in the time when E-commerce site sales of branded products.

Industry insiders pointed out that the source of luxury goods, such as high-peer sites generally open for sale, more or "parallel import" or "overseas purchasing" channel products. In addition, also has the brand "test water" authorizes the third party website sale.

In addition, in view of the Internet to buy luxury rights, legal and business experts suggest that consumers, the infringement brand, the regulatory authorities work together to play a "combination of boxing." Wu Dong, Partner of Shanghai Huitong law firm, points out that international brand stores are all over the world, and that their service standards should be uniform, not multiple.

More important is the supervision of the website. Liu, senior partner and lawyer of Shanghai Pan-Yang law firm, suggested that, for reference of foreign experience, it is necessary to improve the punishment of dishonest enterprises, increase the illegal cost of enterprises and increase the deterrent force of law.

(Xinhua News agency, Beijing, March 18)