Can't be controlled by internet thinking, get rid of it.

In recent time, there has been such an article "You are thinking of the Internet", mainly for the current traditional enterprises in the response to new media, new technology, the internet lost and blind superstition.

Until today, the so-called Internet thinking in fact there is no system, at most at that time hit "hype Case" was packaged out of the fan economy, free, extreme, fast and other keywords. Is it really practical to have these seemingly delicious strategies that make people involuntarily jealous? Is it all available? Not so.

Today, the Internet has been everywhere, some full use of the characteristics of the internet generated "events" and "hot spots", these cases are at best some experience, not thinking, has its practical limitations. Traditional enterprises must not blindly apply, even superstitious worship. Have you been thinking on the internet?

Some of the "experience" or "patterns" mentioned in the Internet thinking mode are mostly existing in the traditional business model, but a new bottle for old wine is changed. such as social media marketing, such as new things are also the original business thinking of the enrichment and extension, so, male song that the internet thinking of traditional thinking is absolutely not what subversion.

So what is nature?

Male song believes that the essence of the user's insight and product innovation. What we need to do is the mining of the user's demand, the cognition of the global market competition pattern, the upgrade of the customer relationship management and the information upgrade of the internal and external management of the enterprise.

1, the Internet may make your business more difficult to do

A good domestic iOS mobile game, as long as the App Store will be able to open the era of earning dollars, this is not the traditional industry, mobile internet breakdown of the traditional economic and ecological aspects of some links, products, pricing, channels, services and so on. But at the same time, "siege engineers" have also encountered competition from global game developers.

As far as traditional business is concerned, the clothes I produced in a certain area have specific sales channels, because the information flow more timely and fast, now fashion design ushered in the era of global competition. All walks of life face global competition, mobile phone manufacturers face global competition, the fittest accelerate, people all over the world are using the same product, the same application. is the traditional enterprise ready for this? Those who simply open shop to do electric business, micro-BO micro-letter to do the spread of the success of the lies should be shattered early.

2, the end of the product era: early attention to customer demand changes

30 years ago, what people needed was a product, no car, and a car to buy. Now, people need something other than products, values of identity, value-added services, and so on. People don't simply need a tool, what they need is a product that satisfies their psychological needs, and that's why the phones are made into the Red Sea, and the reason why the CAI phones are still born is why cafes don't make money as common sense, and Starbucks is in full swing at home.

3. Each company needs a product manager

Enterprises should make full use of micro-letters, micro-Bo to do communication, but the product is always the core, product manager is the soul of the company. Ma and Zhou often flaunt themselves as product managers, but the product manager's thinking is not just about internet companies. A café can do a good job of Weibo, but if his coffee products are not professional, the service is a mess, what internet hype and hype are in vain.

4, from customers to users: service enterprises can use social good customer maintenance

Yesterday, a driving school manager wanted to find a way to spread their company on a micro-letter "viral". I don't think I can do it. such as driving schools, clinics, counseling, intermediary services such as enterprises, in doing a good job on the basis of products and services, to do a good job of the transformation of thinking is the customer consciousness to the user consciousness change. The traditional "one-time" should be turned to "relationship building", and the sales of services are the beginning of a long-term cooperation (service) between enterprises and users.

The service department of the enterprise should make full use of the low cost way of social media, create value for the user, and produce two times value. A driving safety tip, a student home activity is more effective than a newspaper advertisement.

Perhaps you would say that it costs to do user maintenance? But please don't worry, it costs one-sixth of the other way, is there any lower cost than this? product is service, service is marketing.

5, the strengthening of enterprise informatization, reconnect with the user

Wu Xiaobo, who has been studying business in the past, has a few recent articles on the future of the business that merit recommendation, and he believes that China's future in the world will depend on manufacturing. So what happens to manufacturing now? The manufacturing industry will become a model of large-scale manufacturing based on cost advantages, called "Specialized Companies + information transformation + small manufacturing". This refers to the transformation of information technology, using the information revolution means to change two things, the first is to transform all the internal flow of enterprises, to carry out all the internal information transformation, the second use of information technology to reconstruct the relationship between you and consumers.

Companies have been unable to "connect" with their customers for the past 30 years, and we now use social media as an extensive communication, not a connection, based on information interoperability, information online, information sharing, and information reengineering. Through to the client "reconnect" to reorganize our enterprise production and management, reorganize our business module, realize Enterprise reengineering.