Car encounter nail: Easy to O2O new play!

A while ago, one of the friends in the circle of high fidelity shared the experience of using a car app (easy to use the car) to summon an Audi A6 limousine. The high force of life, really let people envy envy (please note that there is no "hate").

Similarly, before I experienced in San Francisco in the United States to use the car to the Chinese airport delivery service, feel its service grounding gas, can firmly lock high-end customers.

In addition, recently my friend, marketing wizards "carving ye" to do the 4th product-nail Products "Beaver Home" is going to the road of the explosion, and its every move is also a concern. (Scan the end of two-dimensional code attention can be seen "carving ye for the Mao Duan? 》）

A car, a nail, recently the two most popular apps together, the joint launch of the "Nail Car" enterprise special O2O experience activities.

Activities will be Sina, Geek Park and other enterprises to provide corporate welfare experience, and open individual reservations. The user can book the nail car service directly via the app. Called Nail car to their side (home, office buildings, and even a café, etc.), it is easy to use the car to make service on demand, especially to meet the urban women because of peacetime busy no time to enjoy life hard demand. The tall saying, is to let the beautiful call.

As a user, see is their own car and beautiful double experience; as an Internet watcher, I see a new approach to car use----easy to use car "easy to share" concept in the O2O field of another Cross-border exploration.

"Cross-border marketing cheats and imaginary Spaces"

Unlike the taxi software, it is easy to use the car to pay attention to the business car. It is not exaggerated to say, easy to use car is China's earliest and currently the largest leasing platform, in the commercial car market steeped in 45, covering more than 70 domestic cities, is the leader in this field.

Travel is a high frequency of life services just need, commercial car rental because of its efficient, intelligent matching information characteristics of the most popular. Easy to use cars and a large number of companies formally seized the broad http://www.aliyun.com/zixun/aggregation/10241.html "> market demand, rushed to red."

"Sharing allows everyone to live a good life," as its CEO Zhou Ai said, easy to use the car is to share the concept of the implementation, it is committed to creating a vertical information platform to provide travel services, so that services on demand, and strive to integrate the fragmented travel needs of vehicles to the service platform, can imagine the space is very large, And manicure is a new service derived from this.

From the marketing point of view, the Internet, mobile internet era of marketing secrets, is split the mind, including the topic and Cross-border. With the car and nail, in fact, it corresponds to the sweet car beauty, think of a kind of sexy feeling, naturally can play the effect of marketing topics, in the Internet marketing ocean, no topic of the product almost no sense of existence! Whether the brain residue powder or black powder, in fact, are helping you.

The so-called Cross-border, this is now the hottest word in the industry. The Cross-border wave brought by the internet is being swept by unprecedented situation, the cross-border integration between different enterprises and industries is quietly happening. Strictly speaking, easy to do business car rental, beaver Home is a nail, but are O2O, are the Internet. A very important game of Internet thinking is to create connections, share, and cross-border grafting. Sometimes this kind of mixing is a great advantage.

This Cross-border marketing play can also rapidly expand the user base, once the formation of the brand and its core community, the power of great. Prior to this, "carving ye" xue Pan baking string and people's livelihood easy loan cooperation for the second shop preparation for the establishment of financing, financing efficiency can be almost declared Guinness records. This time it is also easy to share ideas in the field of O2O another cross-border exploration.

Prior to this, easy to and Volvo cars and both have cross-border cooperation. It can be foreseen that there is a large space for such cross-border imagination in the future.

"Nail car 020 closed loop, three-party benefits"

In the future of Internet development, platform will be more promising, but build an information platform after how to expand the market? As marketing guru Kotler puts it, easy access to cars is a "big market" for providing travel services, but the small modules in this big market can be easily defined. It is similar to the idea of a new project--the nail car--that is easy to work with with a beaver home.

Nail Car Project is mainly targeted at urban women, they usually work life is always busy and hurried, even if there is a certain economic base, but no time to enjoy life. But busy jobs do not sacrifice women's time to dress up, so the project aims to provide a convenient life for busy urban women. The quickest of the nail car services so that they can easily hold live life, the workplace, always keep the most beautiful themselves.

There are countless small markets in the easy to use vehicle platform, they are very fragmented, miniaturized, but through easy to use the vehicle platform can be integrated together to form a travel service of the big market. Nail car is easy to use the vehicle market under a small market segment, it is small enough to a specific nail service; it is also large enough, the city of China's many provinces and cities female users need to be large enough to support the provision of this travel service.

In this project, we see a three-party benefit of the 020 closed loop. Easy to use the car to build a platform, users call the nail car to their side, in the process, consumer sharing and hard demand to be met, beaver home and easy to use the car to achieve business growth, the three parties benefit. This direct customer to the form of the side, in fact, the consumer contact to the issue of easy to do, or to say that they have done, each has borrowed power, common to make money, but also fast.

Add, if this link can be extended from the line to the line, that is, O2O2O, in the United States nail car This single product is believed to bring more user feedback, greater market expansion.

Concluding】

In the age of 2.0, but we also want to do 3.0 times of heart. In the 3.0 era, we played a kind of faith, a humanistic spirit. 3.0 of the era of marketing revolution from "consumer" marketing to "people" marketing, we will not only use the "consumer" this identity, but as a complete "people" to analyze.

Take the nail car as an example, is more real to listen to the inner voice of urban women, pay attention to their current state of life, respect their travel and beautiful needs, to provide more convenient travel services and feedback mechanism.

Intelligent, Internet waves are fierce! How to better adapt to the "consumer" marketing to "people" marketing, is one of the essence of the nail car activities, but also practitioners should pay attention to and ponder.