Career sites Enter the social age

This reporter Zhang Yixuan Li He Professional social networking site, it seems that the social networking site in the entertainment outside of the more "just serious" meaning of the existence of the social networking site, I am afraid that most people in the eyes of the person who can steal food and fishing, buy a house to stop the pastime of "gadgets."　　But the rise of professional social networking sites seems to be a more "legitimate" meaning for social networking sites than entertainment. One of the beneficiaries is the Lixiangdong in the headhunting profession.　　Trying to find the right person can only be done by calling a strange phone, and the advent of professional social networking sites has helped him. "In my case, almost 1/3 will look for candidates from social networking sites," Lixiangdong said: "If we want to find a personnel manager, as long as the professional social networking site to conduct conditional search, we can find relevant people to contact, more accurate information, save a lot of energy.　　"At the moment, professional social networking sites are becoming more and more popular among professionals because of their authenticity, social scope, and high-end features." Professional social networking site is the founder of Beijing Wisdom Fruit Psychological Consulting Co., Ltd., in her view, her career development is accompanied by the horizon Network (a professional social networking site) to achieve the development. At the beginning, to clear hold the dismissal of the mentality of the field register, in with "Heaven Friend" Communication, she learned their troubles, slowly developed their own club. "SNS (social networking site) has helped me a lot and found a new way to popularize the whole psychology industry."　　"Professional social networking sites adhere to the real-name mechanism, the user's learning background and the authenticity of the work background requirements are very high, those who want to truly expand their contacts, develop business, have the common cause of the pursuit of users, through this platform can provide the trust of the people-managed services to meet the needs of As a result, professional social networking sites are starting to show rapid growth. To the Horizon network, for example, currently registered users have reached 6.5 million, the new user also more than 200,000 per month. Street Network in the on-line operation of more than a year, active users have more than 5.2 million, throughout the country more than 3,000 colleges and universities.　　Adhere to the invitation to the high end of the route of the network, also in the first 4 months this year on the line from 100 founding members to 300,000 members, focused on the current 84% of China's venture capital and private equity fund people.　　The process of "Chinese" in exploration in fact, professional social networking sites are not new things. LinkedIn, the world's largest professional social networking site, was founded in 2002, and Facebook was officially online two years after it was well known to the public.　　In June, LinkedIn's independent visit to MySpace, the second-largest social networking site in the United States, is expected to continue to grow and succeed, and eventually become the largest social networking site in the country, Forbes said in a recent blog post. Some Western countries have also succeeded in "copying" the LinkedIn model, establishing theirCareer social networking site. France's best-known Viadeo, founded in 2004 by two university graduates, now has an annual turnover of more than 10 million euros.　　Xing, founded in 2006 by two German entrepreneurs, now claims to have expanded to more than 200 countries worldwide.　　The "Chinese" process of professional social networking sites is still being explored. "I think now we can see the value of occupational SNS, but we can do 10% just, there are many services to do," the Sky Network CEO Lintingham said: "Among them, the open platform will provide users with more services." "In addition, mobile client research and development also for users to use the site to facilitate."　　With the development of professional social networking sites, its function is gradually improved. The business model for professional social networking sites is mainly three big chunks: recruitment, advertising, and membership fees.　　In the West, membership fees have long been an important source of revenue for websites, and even some European companies have more than 50% per cent of their membership fees, while China's professional social networking sites are mainly about recruiting and advertising. "It may be some time before a domestic charge can be made, but there are some attempts to do so, as long as you provide the services that are of sufficient value," Lintingham said.　　"Insiders pointed out that China's professional social networking sites in the process of drawing on foreign development model, must not be copied completely, it is necessary to make local innovation, to find suitable for their own development ace application."　　is the development opportunity period still congenitally deficient? LinkedIn, which has been courted by investors after the NYSE's IPO, has doubled its share price to its IPO as the largest internet company since its IPO in 2004.　　The success of LinkedIn and Viadeo in professional social networking sites has spurred the nerves of many businesses and entrepreneurs in the country.　　March 2009, the main Street network operation; Last February, the network was founded in Shanghai, this March, the Oak Interactive Group's Jingwei online line; June 7, LinkedIn set up its Asia-Pacific headquarters to try to force the Chinese market. The "Chinese" attempt at professional social networking sites began in 2004. At that time, a website called "If neighboring" was established in Shanghai, but it was sluggish and even had the founder out of the situation.　　Until nearly two years, China's professional social networking sites have sprung up. Lintingham that "years of effort, professional social networking site has finally ushered in a big development opportunities."　　"People are gradually valuing the actual value of SNS," the next two years is the important period of the development of occupational SNS. But there are people in the industry who are worried about the prospect of a localized transplant of professional social networking sites.　　New media experts, Shanghai Jiaotong University, media and design college teachers Wei in its blog clearly put forward, workplace SNS "in the soil of Chinese culture, it is difficult to grow towering trees." Wei that the cornerstone of the success of LinkedIn lies in the theory of weak relations. Workplace SNS in the internet worldis a weak relationship. But because China is still a powerful society, China's workplace SNS can meet the needs of people to weaken a lot.　　But this kind of utilitarian nature is very strong SNS, once the biggest goal cannot reach, will become nobody. is the development of opportunity or congenitally deficient, the future of Chinese professional social networking site needs to practice the answer.