CEO Zhengzhixiang: O2O mode will be the economic catalyst of Business circle

South News reporter Wang Haiyan intern Li The tenth session of the "China Internet Conference" opened recently, the domestic O2O mode E-commerce Services Enterprise CEO Zhengzhixiang to accept the south are interviewed by reporters, to 2O as the blueprint of the e-commerce model can be a good solution to the city business district of many services in small and medium-sized shops in the localization of　　Will completely activate the service-oriented small and medium-sized business Marketing system, promote the rapid economic growth of regional business circle. "The number of small and medium-sized shops in the city business district is far more than the manufacturing and trade-oriented enterprises, and the consumer domain of the city business Circle is a more expansive market prospect than that of the consumers and Consumer-to-consumer."　　"Zhengzhixiang said. O2O mode refers to the line to the online offline to online mode, the online virtual economy and offline real economic integration. For restaurants, cinemas, KTV, beauty salons, etc., these services businesses can not, like the consumer, the goods purchased online by the consumers through the logistics to them, there is no way to buy "key words" to get good marketing results, so similar to the group purchase site, the online customers into the offline to consume the O　　2O mode, become the best "catalyst" for the medium and small service enterprises in the commercial circle. "But group buying is not the best marketing model for service providers, because the demand for localized services is more pronounced and the real customer base is mostly from around the store." "Matched by a similar customer base within a 1-3-kilometer range of shops and shops, the establishment of a business district of the different industry consumer chain of the platform for the members of the Business Alliance to create a business circle of non-peer, competition-free merchant partnership, customer share of the promotion of cross marketing environment, and provide a complete set of localization marketing tools and customer relationship management services, With the Business Alliance platform so that businesses can better realize the Localization business district marketing, this is the Zhengzhixiang brewing mode of customer focus on the urban shopping area of the concept of consumption. Share to: