Challenge iphone Lenovo Mobile localization strategy odds geometry

Ma Xiaofang "The board and Management have decided, after repeated research, to bite with the iphone."　　"In yesterday's Lenovo Mobile interconnection Strategy Conference, Lenovo Group (00992.HK) Chairman of the Board of Directors of the hundreds of dealers and the global management team to say, and the official release of the three mobile internet products including Le phone." "Lenovo is desperate to invest, must occupy this market, if take a step back will lose, like 1994, multinational brands have entered China, China's PC market almost collapsed, leaving only 3% of the market share of Lenovo, this time if not fight, do not burn, the market will not have a long-term Chinese brand.　　"said Liu.　　According to Lenovo CEO Yang, according to the board's plan, Lenovo hopes that the mobile Internet products, including Le phone, will be in the Chinese market as soon as possible with the PC similar market share. To challenge the iphone in a localized way to show Lenovo's determination, Liu told a story to show Lenovo's current situation: There is a Greek story about a giant wrestling with a child, the child has only one advantage, that is, the earth is his mother, whenever there is trouble,　　He would kneel down and pray to the earth and grow. "This giant is the iphone, the kid is Lenovo.　　"Lenovo is in China," says Mr Liu, the biggest advantage of Lenovo (compared with other rivals).　　Mr Liu gave an extremely high opinion of the iphone, "mobile phones, such as Nokia, Samsung, computers, such as HP, Dell, can not compete with the iphone, because the potential energy of Apple is too big, it has 100,000 of suppliers behind."　　But a variety of smartphones, including Apple's iphone, have been very successful and have not developed local apps specifically for the Chinese market.　　Yang said operators in the past year to build a network, equivalent to repair highways, but suffer no car on the road, the market is not as strong as the PC competition so full, although there are one or two of products are very successful, but not tailored to the Chinese market, the price is relatively high, this is Lenovo's opportunity.　　Chen, senior vice president of Lenovo Group, said that at present China's PC has 200 million units, it is expected to grow to 300 million units in the next three years, but China has more than 700 million mobile subscribers and will add 200 million in the next 3 years, "even if 50% of these new handsets are smartphones, it will be a much bigger market than the traditional PC." Is it possible for Lenovo to use the takeover strategy in order to increase its mobile internet strategy? "We never reject mergers and acquisitions, and we are interested in any acquisitions that meet our strategic direction," he stressed.　　"But he declined to say whether there had been a takeover target, and" no comment "on the market's rumours that Lenovo would buy palm. Driving the traditional business according to Yang, mobile internet products, including laptops, will take up the Lenovo Group in the next 3-5 years.The 70%~80% of total income. "We hope that mobile Internet products can also greatly drive the expansion of the traditional business, to upgrade it to a new level."　　"Lenovo is on a cliff at the moment last year and after a year of development, Lenovo's financial data and staff morale have improved significantly, but investors are more concerned about whether this growth is sustainable," Mr Liu said.　　According to Yang, Lenovo will fight and offensive this year, the defense is to protect the Chinese market and the global business customer market, protect the market share and profit base, so that money can continue to invest in the new expansion of the business, offensive is to attack emerging markets and the global consumer market.　　Take the Russian market, for example, after Lenovo completed its IBM PC business in 4 years, the market has not any growth, the market share of only about 2%, but after Lenovo expanded, the market share has reached 6%, and is expected to reach two-digit market share. In Lenovo's current global emerging market, nearly 10 markets have reached more than 10% per cent in the last quarter, including Denmark, Israel, China, Hong Kong, Singapore, the Philippines and Australia. "If it's less than 10%, there's no need to talk about profitability," he said.　　"said Yang. According to IDC, Lenovo has been the fastest-growing market in a row for the second consecutive quarter, with a growth rate of 58%, faster than the top five competitors, with an average growth rate of only 24% per cent, and HP and Dell below average growth rates.　　Mr Liu added that, a year ago, Lenovo was always the fifth, "hard to look at". "With the current pace of growth, Lenovo will soon achieve double-digit market growth globally." "said Yang.