Charles Zhang: I am not a standard 60 's man

I am more real, do not lie, do not say false words, I wrote something or in the interview and other aspects of a more consistent understanding of the Wall Street understanding is in the digital phase of the value of input method revenue, the value of the blog, have no understanding. What to say and what to do are two different things, everyone said so, so shout slogans, but really is not the implementation of the key, why I rarely interviewed, refused all interviews, more time is in the discussion of the problem. I am not a standard 60 's person, I have jumped out of "because of the age and experience to shape me into what kind of person" this box, I am now every day to cultivate themselves, the ultimate goal of cultivation is every day is a new man. Vanity, the heart of fame, the sense of responsibility and the ideal are all the same, one thing is the need for the affirmation of the ego. 10 years of entrepreneurship, the most difficult is the 1999 newspaper Reporter: From the birth of Sohu in February 1998 to now, how do you evaluate the impact of your ten years on the internet in China? Zhang Chaoyang: Sohu 10 years in China's IT industry is almost a leader, participants, witnesses, is a full range of influence. At the end of 1995, I returned home, before this, do the network to do more is Zhang. But she was not really the internet, but she did some server, dial-up is not the use of the Internet common language. 96, we began to explore the possibility of doing internet in China, including financing. 1996 in October to the first fund, in August 96 registered Love Special Letter company. 97, we are in love letter company ready to explore the business model, by the beginning of 98, the company basically formed, is equal to enter the position, February 98 launched Sohu. The journey of 97 is very leadership because many of our explorations are in China for the first time. First established to build a website, there was no concept of the site, the site was built after the telecommunications infrastructure, telecommunications is an open platform for the foundation, this is an innovation. What to put on the site, then the special Fire "boutique Shopping Guide", as well as the "monthly novel" said the content there, this is the earliest content accumulation process. Later found that people surf the internet, more time to find things, to where, and later produced the concept of Sohu, to navigate and search. After the introduction of Sohu in 98, we have explored the network advertising is the main way of income. Users are classified navigation, and then add search engines, while beginning to accumulate the content of traditional media, in the accumulation of traditional media content, Sina 99 discovered this thing, it was done very big. In 99, Sohu had some trouble inside, and Sina surpassed us in the field of journalism. In fact, a lot of functions, technology is started from Sohu, including 99 to do the network community, China's first forum has two, one is Sina's four-side forum, the other is NetEase, in fact, in 98 in Sohu Home has a forum, the Indonesian Chinese shops were attacked reports, netizens reflect very strongly. Overall, Sohu over the past decade, the first is in the User Service mode on the innovation, followed by the business model, that is, advertising mode, at that time the domestic policy has barriers, or traditional advertising concepts, can not have foreign capital. It has to be done like the CCTV advertising agency. 98 we did a good job online advertising, but was questioned, said to be illegal. We specialize in economic and Trade Commission officials please come to Sohu, to discuss with them, said the network advertising technology is too complex, if not by network companies to do, in China can not develop. Traditional advertising companies do not know what the Internet advertising is, how much software development here, in what time to put out what advertising, so the economic and Trade Commission decided to have some pilot, the policy of some of the barriers to release. Marketing model is also innovative, such as the beginning of Sohu is to do the brand, press conference to make vigorous, to later whether it is to push text messages, MMS, Mount snow-capped mountains, the top ten news selection of some ideas, to the later Miss MMS, Sohu Girl, and so on. In the event marketing and brand building, Sohu set an example for the Internet, and later many of the press conference to learn Sohu. In the entrepreneurial model, Sohu is China's first from Angel funds to venture capital, to ladder financing and so on, for many graduates from the school set an example of entrepreneurship. Overall speaking, Sohu through the brand marketing and I out speaking, to China's Internet as a whole is an enlightening role. In recent years, Sohu has realized from the brand marketing enterprise to the technology transformation, the technology drive, the product innovation transformation, including now introduced Sogou Input method and Sohu blog as well as Sohu Video, Sohu streaming media as well as the Olympic Games innovation. This Reporter: Although Sohu is also a public company listed, but everyone seems to be more to Sohu as Zhang's company, what is your personal role in the company's development process? Zhang Chaoyang: I come forward to do marketing, but also Sohu's innovation, because we are a little shanbengdelie, undone the era. Each person faces a career choice and a role in the age of identification. I learned from the study to come back to entrepreneurship and so on these experiences, people do not understand the Internet, to me this person is more concerned about, this is the marketing angle. I am a more real person, do not lie, do not say false words, I wrote something or in the interview and other aspects of a more consistent. And through the spirit of freedom that I bring, we see Chinese people can live in another way, a little non-mainstream, this will lead to the traditional Chinese image or lifestyle of small subversion, but caused special attention, which in Sohu brand marketing played a multiplier effect. Reporter: Looking back over the course of 10 years, what do you think is the most satisfying and the most difficult stage? Charles Zhang: The most difficult stage is 1999 years. On the one hand after the introduction of Sohu brand in 98, Sohu brand is particularly strong, causing a lot of concern, the 99 a group of people to start a business, resulting in the loss of personnel, financing contradictions and other aspects, did not put the greatest focus on the company's development and technical innovation, leading to Sohu in the 99 The most satisfying thing, the recent thing to say better, wasSohu is the transformation and production of the results, such as Sohu input method such a major innovation appears. Nasdaq still do not understand Sohu newspaper Reporter: You said that search is the future of the Internet CPU, but once someone said Sohu took a detour, how to see this problem? Charles Zhang: About the search engine, is really late, late, but the war is not over, we hope that the portal to Sohu, from the independent search engine angle is important, but also important to the portal itself, it is a very good for the content of the finishing. This Reporter: Sogou current if and Baidu, Google compare words, sogou in what position? Charles Zhang: At present, Sogou in the web search market share is relatively low, but we have other aspects of the strategy, so we are also complacent, hope in the search market to a relatively large share. This Reporter: Nasdaq market, now Sohu's share price higher than Sina (press time), before you have complained about Wall Street do not understand the story of Sohu, is not this high price after, means that Wall Street has understood Sohu? Charles Zhang: Wall Street is still not quite clear, but the revenue is there, brand advertising is going well, and it is growing faster than Sina. Because Wall Street has long believed that the big one is bigger, he thinks it is the first brand advertisement, the second will not keep up, in fact, if the growth rate is higher than they can keep up. In addition, Sohu in other technical products and online games is also a sudden rise, explosive growth. At least the understanding of Wall Street is in the digital phase, the value of input method revenue, the value of the blog is not understood, so he is far from understanding. Reporter: Now many people worry that China's economy will be affected by the post-Olympic era, what do you think? Zhang Chaoyang: "Watching the Olympics on Sohu," the slogan proposed, believe that after the Olympic Games more people will stay in Sohu, because he found in the Olympic Games with Sohu, found that Sohu is very good-looking, will stay in Sohu, so that after the user switch, until after the Olympic Games, Sohu advertising effect will be better, because the flow is greater, resulting in a higher click rate. From the sensitivity of the opportunity to the technology-sensitive newspaper Reporter: You said yourself that 94, 95 and 96 are particularly sensitive to the mastery of opportunity, and are you sensitive to this opportunity in ten years? Charles Zhang: It was the sensitivity of the entire business opportunity, the overall trend, under the pressure of survival. Now more calmly, in the absence of pressure on the user product innovation, can devote themselves to. What do you mean by concentration? Dive into the heart, undisturbed, focused attention to the user, to make innovation, which is my current sensitivity. Sohu launched the blog products, Sogou input method, as well as matrix 3.0 and so on, I was more involved, some ideas are also provided by me. Now feel more sensitive to technology and products. Those years were more sensitive to opportunities. Our correspondent: Matrix 3.0, we know that your focus network in Beijing to do a more successful, now SouFun will be listed, focus on the networkFaced with the trend of soufun expansion, what considerations or countermeasures? Zhang Chaoyang: The focus net after being acquired, to Sohu profit contribution is very good. Now the focus of the network facing new development opportunities, how can with the Sohu matrix huge traffic successfully through or in the big Sohu platform to let the focus network find its special location, this is more important. Focus on the development direction of the network is sure to the real estate media, not like search house, to do more vertical things. This Reporter: Now the video site booming, Sina video content is also very much, I personally pay attention to Sohu's video content seems to be relatively few, in this respect what strategy will you consider in the future? Zhang Chaoyang: Sohu Video has a lot of, more importantly, it has a lot of reserves, it is not concentrated in a place, there are several types of products, add up is quite a lot. For example, Sohu Sports broadcast, the NBA broadcast, and Sohu Entertainment broadcast, Sohu is cooperating with the television, the national Star TV are involved, this amount is very large. We have not yet introduced the financial content. The biggest growth of the future video from the user upload products, but users use a lot of pirated TV, now Sohu upload original proportion is very high. Sohu in this respect can do is the accumulation of technology is relatively strong, just see the V and S in the flow of particularly large peer-to-peer acceleration, video upload technology content is quite high, this aspect Sina is unreachable. This reporter: Sohu said in the user experience has been very good consideration, how do you grasp the product user experience? Zhang Chaoyang: Is the culture, the company put the user experience in a very important position, from me to our team, what is important, every day so many will, which will be important, when the server has a problem, a page can not open, a product is not fluent, a registration link stumbling and so on these things, It is important for us to have a relationship with the cultural transformation of the company. What to say and what to do are two different things, everyone said so, so shout slogans, but really is not the implementation of the key, why I rarely interviewed, refused all interviews, more time is in the discussion of the problem. The next 10 years, hope to become the network Overlord newspaper Reporter: Has not envisaged the next 10 years after Sohu will be what, is not able to realize you said to become the Internet hegemony status? Charles Zhang: We hope so, in five years after the Chinese Internet users should be at the current growth rate of almost 500 million or 600 million. The internet has become the main platform for most of China's daily life, in which case most of the main activities of the platform are provided by Sohu. This is our goal. Reporter: Is there any specific strategy or method? Charles Zhang: is to continue to innovate, more than a few like Sogou input method innovation, and a lot of innovation is not necessarily a breakthrough innovation, is the accumulation of innovation. This Reporter: 2008 is a more special year, you and Sohu have any special plans and arrangements? Zhang Chaoyang: August 2008 is the Olympic Games, we are doing Sohu female selectionAlso for the Olympic Games, we are in the torch relay and the Olympic Games website construction and torch relay reports, there are reports on the plane and in the Everest report, I will go to Everest. I must have been in Beijing during the Olympics to test the full use of the technology and products of the Olympics. Of course 2008, the continuing thing to do is to innovate on the product. Newspaper Reporter: What about the individual? Charles Zhang: I have no plans for myself. Reporter: Now there is a saying that the new media, including mobile phone or network media to replace the traditional media, you as a leader in emerging media, how to view this "trend"? Charles Zhang: The mobile phone still has the communication function of the handset itself, the handset is not likely as the media. The network can indeed become a media. It has the advantage of television, it is true that there is a portion of traffic from TV, because television has a history of 50 and 60, its influence cannot be replaced in the short term, is tantamount to coexistence, young people may begin to combine TV and website video simultaneously to use, for a long time, is a coexistence state. Newspaper Reporter: You said a word, the future is all advertising, this sentence how to understand? Zhang Chaoyang: In the case of information explosion, each person faces a lot of choices every day, the choice of messages, the bombing of information, causing his attention to be extremely dispersed. At the same time in the manufacture of various products, but also because of social production, the Division of labor is very meticulous and large-scale production, resulting in a relatively low cost of any product. How to make your product find the right people is getting more and more complicated and difficult because the attention is too distracted. For example, the price of 100 dollars, may cost 10 yuan, but spend thirty or forty dollars to gain attention to this group. How marketing and advertising become the main factor in the success of this product. This is the characteristic of the era of information explosion in the attention economy, which is caused by the low cost of communication. Now you can cite music examples, such as online music, the cost of traditional record companies to create a certain, but the release of DVD, CD-ROM, including the previous tape sale is the need for traditional transport channels to the various video stores. For example, a CD-ROM sells a hundred thousand of copies, but the music spread on the internet lets you create a record creative may be the tens of thousands of people to listen to the cost of transmission is very low, because there is already the Internet. This time if still according to the CD price, sold to tens of millions of people, then make a huge amount of money, so that the society is unfair, because a creation is nothing but hit a good song, the last tens of millions of people to buy that thing, resulting in too much money. Finally, it must be at extremely low cost of transmission, and the Internet can be magnified multiples of circumstances, to the end of the thing is free, or listen to a song only a penny. The singer finally how to make money, by a penny, tens of millions of is also a lot, or is completely free, because in the attention economy, you are repeatedly sung by so many people, the singer became very famous, finally you endorsement advertising or earn the appearance fee. I'm not the standard 60 generation.Reporter: As this generation of the 60 's, your generation of ideals and inner fear is what? Charles Zhang: I am not a standard 60 's person, I have jumped out of "because of the age and experience to shape what kind of person" frame, I now every day in the cultivation of their own, the ultimate goal of cultivation is every day is a new person, a definition of people. Our memories, our histories, our experiences, often turn us into not our true self, but in reality we have no boundaries and are not limited by any history or memory. I'm not saying I did it, but compared to my 60-born peers, I did a lot. Just look at the songs I listen to know, generally in karaoke, according to what he sang the song basically know you are born, listen to my songs do not know what year I was born. In the end, we must get rid of the values, get rid of any judgment, and rise to another spiritual level. Reporter: Ideal and fear? Charles Zhang: Ideals and fears are two sides of a thing, and because of ideals, there is fear, because there is demand, there is a goal, there will be fear. I have not been more complete in the cultivation of a year ago, wrote an article on anxiety, that article about vanity, the heart of fame, responsibility and ideals are one thing, is the affirmation of the needs of the ego. Reporter: Is it that you have spent a year to cultivate mature? Charles Zhang: I've made some progress this year, but I'm not writing another article on my blog to express my feelings.