Charm Blue Challenge Red rice: thousand yuan machine market still have opportunity?

Wen/Machine brother has been rumored that the Charm clan this year will launch the Thousand Yuan machine, but has not been the charm of the official affirmation, today, finally released the charm of the new product release information, the determination will be December 23 this year in Beijing National Conference Center convened new product launch. In the invitation page shows the new brand No blue, the Chinese name is likely to be the outside world of the charm of the blue. From the previous rumors, the Phantom Blue phone is the previous exposure of the charm clan K52, with MT6752 eight nuclear 64-bit processor, equipped with 4.6-inch 1080p screen, built-in 13 million-pixel camera, configuration 2GB memory and 16GB fuselage storage, the rear cover material similar to the IPhone 5c material , there are colorful color matching, the price is likely to be 700 yuan. It is widely believed that this is the charm family sniper Red Rice launched a mobile phone, intended to rob the Thousand Yuan machine market. From the letter of invitation and the shell of iphone5c, the charm of this very likely to learn last year millet introduced millet TV, "to the young man's first mobile phone" mainly playing the concept, the charm of blue to colorful, stylish, young design elements to tapping no design elements of the red rice mobile phone, to attract young people to buy. According to the charm of this year's new release price of the rhythm of the machine brother did not doubt the Phantom of the Blue phone will give the charm of the friend a surprise price, but the specific bad guess, but will certainly and red Rice make a certain distinction. The charm of blue phone will be the most fierce price killing the thousand machine market impact?　　May be, but will not be a popular outcome, the charm family has missed the thousand machine tuyere wave, in the red-meter-dominated thousand-yuan machine market, the charm of blue to rob the market of Red rice, is undoubtedly the jaws of tooth extraction. Thousand Yuan machine does not spell price brand awareness Many people will mistakenly think that the thousand-yuan machine market is a price segmentation market, the cheaper the more mobile phone can be user-owned cluster. But the machine brother here has to say, this is a complete fallacy! The purchase of thousand Yuan machine users, is really more concerned about the cost, in two of the same performance of the same mobile phone, cheaper mobile phones will be welcomed. However, it is only in the grass-roots cottage machine era, the price of users more attractive. But from the heat of the red rice mobile phone, the user is actually more concerned about brand awareness, the thousand machine market before there are like Huawei, ZTE, Samsung, cool faction and so on mobile phone brands, but they do not pay much attention to this segment of the market, that the cheap machine is no profit to say. Millet has today's achievements, millet mobile phone of course, but the millet to the world's third-largest mobile phone brand, red rice is behind the wave. Millet from 11 established to now, four years to become the world's third largest mobile phone manufacturers, the speed of its development has to say ferocious. In most people's eyes, the impression of the millet phone is "this is a cost-effective mobile phone", so choose it right. More importantly, millet in the hearts of many buyers, is a premium ability, this premium ability may come from MIUI, may come from the Millet brand, may come from rice and other factors, but eventually led to the resultsIs that the purchase of Millet is a "proper" choice. The Millet brand in the user's eye, its attribute is the golden mean, is not particularly expensive, but can not say particularly good, can say is OK. But this is the "good" factor, in fact, is in line with most of the Chinese people's nature, that is the mean, in fact, the nature of the flow, what is popular, everyone likes, then I also go to buy something like that. There used to be a joke on the web that jokes about millet and apple users "can't afford to buy millet." "The simple, brutal, direct strike, this marketing contrast, makes the user produce a" Chinese version of Apple "illusion. The Charm clan in the brand construction, especially under the line, the ordinary user eye, with the millet still is a certain distance. Especially in the 234-line city, township areas, ask more people around, most young people know millet, but not everyone knows the charm clan, this is the millet and the charm of the brand awareness of the significant gap.　　The largest user scale of the Thousand Yuan machine market is in the underdeveloped regions, the charm family in the absence of brand awareness of the situation, with what users to buy the charm of the family and not to choose millet, perhaps in the township, for users there, the charm and most of China's shanzhai manufacturers are not much different, anyway they do not know and understand. Thousand Yuan machine fight supply chain capacity The Demon Clan released this year MX4,MX4 Pro are applauded and hit the products, the charm of the family this year a series of changes, almost changed the fate of the entire charm clan. The Phantom of the Mobile phone conference, the charm will certainly give the vast number of users a price and configuration of the surprise, this is no doubt, this is the past Millet tried and true moves, but also the mainstream user favorite. But the most important thing is, from the MX4, MX4 Pro capacity to see, that point to catch a bad production capacity, can detonate the blue mobile phone? MX4 Why from this year's September detonation, to today's tepid? It is not yet by the charm of the family capacity to do a drag, the charm to the user many expectations, made a "dream", and then Cold told you "no goods!" "This is not to amuse you to play!" You really want the original price to buy MX4 Also, either have to book and so the charm of the family to slow down, or have to increase to buy. The charm of blue mobile phone is no more than that, to attract people's prices and decent design to attract users eyeball, make the user produce "heart itch" feeling, then the charm family lets the user go to the official website to book, does not have the spot, or said has the small amount spot, but must need to rob, completely to the millet original posture to play the user, the on-line meter black why is gushing? Are some of the early rice flour to the black to express their anger mood. The Charm clan now play millet past that set, after all, also want to be fange by own charm friend. Millet from the beginning to understand play this "thick black Learn" trick, will be criticized, Lei know this pattern of defects, but fortunately, people just scold buy not, not completely don't buy. Can not buy products, as long as the capacity to keep up with the user will be able to plug the anger, the product is not welcomed by users, it is completely a garbage products. So Lei has been mending the short plates on the supply chain for the last few years, untilThis year, the millet product supply chain is more perfect. The depth of cooperation between Millet and Foxconn, in the capacity speed, the charm and millet is not a level of competitors. Do machine brother worry is not the blue phone product problems, but the charm of their own defects, insufficient capacity of the short board, can not meet user needs. The charm of the blue to the thousand machine market, domestic mobile phone is the most intense one market, the charm of the blue face is not only the old enemy of Red Rice, glory, Nubian, Lenovo, Cool faction, such as a series of strong opponents are the spirit of the blue to face, do not think that with the charm of the blue the current strength, In this is the fierce competition in the thousand-yuan machine market has caused much influence, perhaps the charm of the family is not the purpose of the blue mobile phone and red rice, just want to rob the market users.