Chen Flyover internal speech: I know this road is very difficult!

"I a Dark Horse Guide" "at the age of 31, the media said I was China's richest man, I chose to continue on the cultural and entertainment industry on the road down." This road is very difficult, it is not like QQ users, Baidu's web page, Taobao goods can be large-scale continuous seamless expansion. From the game to literature, cut to film, cut to music, each time is equivalent to a new venture, to suffer again, but I told myself: this is the dream I have chosen from the beginning of the venture, I have been unable to change. "-Chen, Chairman and CEO of Shanda Network, why do people still scoff at Internet fiction? Why did Chen more than 70-year-old parents also have a crush on online literature? Why did Murdoch compare Shanda literature to cows? At the beginning of March, the Chinese network of the beginning of the grand literature began to have personnel unrest. Both inside and outside the industry are concerned about where the grand literature is. March 30, Shanda Network Chairman and CEO Chen participated in the grand literature "2013 beginning Chinese net writer Spring Salon", in front of numerous authors told three stories, elaborated the grand construction cultural Entertainment kingdom's entrepreneurial dream-"The grand Literature Dream is the grand whole cultural dream part", " Hua-Liu ' seems to be the most people do not understand the network novel. The following is the full text of the speech of Chen Tianqiao: first I give the moderator an opinion, in the writer Spring Salon there is no leadership, only the author and readers. Of course, I must be a reader first, before the meeting I can be familiar with the work of several great gods. Secondly, I am also trying to be the same as everyone to tell the story of the people, although I have participated in several such salons before, but always feel like a guest, and today I stand here feeling particularly cordial, so I would like to learn to tell a few stories. My story compares with everybody to be inferior certainly many, said that I saw after the spring several people. A few days ago, with an official leader to discuss the work, he suddenly asked: "Who will you read the novel?" I don't have time to watch, I'm a little empty first of all to see the latest Oscar blockbuster, and then read economics, if you still have time to see the Nobel Prize works, who will have time to read your novel? I answered him, Have you ever seen the best box-office and most popular movies in Hollywood history? The Matrix ("The Matrix"), Avatar ("Avatar"), The Lord of the Rings ("The Ring") ... no one is the art film, the elite film, and their original works never seem to have won the Nobel Prize. Shanda literature, like them, offers only novels that the reader likes to read. (compared to) the story of most of Hollywood's works, we start the Chinese web, our grand literature writers think of nothing worse than them, write better play. Finally, I used to conceal the regret to say to him, you are not our target readers, at that time the mood is like the university found that students have not seen the same as Jin Yong. The second thing that I talked about happened this morning, and my parents and I said that we invited more than 100 writers to Shanghai today and I want to meet them.My parents used to sit on the couch and watch TV series forever, and since I taught them how to use e-books, they changed to sit on the couch reading novels all day. Today, I heard of the writer's meeting, and they immediately asked: "Zhang?" I checked, Zhang was not on our list; I said it's not on our list. They are very unhappy: write such a good work, why not invite to Shanghai? At that time, I suddenly felt that even my parents, more than 70-year-old people looking at the beginning of the Chinese web, read the grand literature novels are so fascinated, we put the so-called elite to exclude the target users, it seems a bit cruel. An ordinary retired engineer, retired teacher, they can also become our obsession readers, before who can imagine? The third thing happened yesterday afternoon when I met the Murdoch couple and their team in Shanghai and we chatted for 1.5 hours, and for one hours we were talking about literature. I'm talking about, we're looking for the writer to adapt the novel to a screenplay, to invest in a movie; I talked about the (online) novel has also entered the offline publishing, comic publishing; I talked about the proportion of TV dramas that are based on our novels; I talked about how much of our novel is in the Web game. I heard them saying a word-milk. I think Mr Murdoch is concerned about the Chinese milk powder problem. Then went back to check, milk to do verbs, praise our model like milking. From our work can extend and squeeze so much nutritious milk, I finally learned a new word. These three stories, when I came to the meeting in the morning, I felt it necessary to speak to everyone. I think the first situation is really still the status quo, but it should already represent the past understanding. As everyone here knows, it is not easy to imagine that a fantasy work or a passage through a work is recognized by the mainstream and the so-called elite. I remember nine years ago we acquired the beginning of the Chinese web, at that time it also has a name like the fantasy Literature Federation, all the works are fantasy-related, six or seven people, seven or eight gun. But the development to now, especially after the formal establishment of the grand literature, we have done a series of mainstream work. There are a few things that I am very impressed with: We run writers ' classes, let traditional writers know us, we bring online writers to writers, we push writers to TV shows, and we publish online reading lists; we do a lot of social work. In almost all the leaders and the media to investigate the occasion, we have told him that the novel is the direction of the future development of literature, literature is the basis for the future development of the entire cultural industry. I remember that there was a leader who was very emotional, he said we are always hearing "Korean", but which day can have Chinese cultural works sweeping the world? Today I think "Hua Liu" seems to be the most people do not understand the network novel. Now the network novel in everyone's eyes finally began to become mainstream, this is how hard-won! We want an idea, build a literature site is easy, but inIt's too hard to produce good work on the site; the output is easy to circulate, but it is too difficult to build a platform and brand that will be recognized and respected by the mainstream. The development of network literature so far, it can be said that no one dares to say that they are the creators of this industry, because this is an author, readers, media, government, of course, including our team tireless efforts to work together to promote industrialization, mainstream of the arduous process. The second case discusses my parents. My parents are old, but I think their situation represents the future of literature and reading. People have always called our works original literature to distinguish from traditional literature, I would like to ask you, which works are not original originally? We also always love to divide the readers into online readers and non-internet readers, in fact, as long as reading, in the future who can leave the network? So our grand literary platform, And not only the beginning of the Chinese network, there are female-oriented tea Tim Incense, Xiaoxiang College, novel Reading Network, as well as the Banyan tree for white collar. And our goal is not just as a young man reading the fantasy literature site, our goal is to make it a cause of all the story creativity, so that all users become our readers platform. Through nine years of effort, this platform has made my parents so even do not touch the network of people, become eager to follow me to this salon "chasing Star" readers, the charm of this platform is how incredible! We now often mention a few sets of data: 2 million writers, 7 million original novels, 150 million users, More than 70% of the market share, a new generation of 100 million words per day works, according to the traditional novel even 500,000 words, each day equivalent to the new creation of 200 traditional novels. We are also the largest content provider in China Mobile's reading base. The beginning of Chinese network and other Grand literature website as a whole access to China Mobile, and China Mobile also respect each of our authors, they provide for the works of the grand literature provides a better service, this is a big platform to form the charm of the resultant force. We have a few more data, and now our two online publishers are already among the Top3 of China's private publishing companies. Of course, we also see that the works written by our authors are being broadcast by TV stations and cinemas. All of this proves that this platform has the normal development direction of self propagation, self extension and self circulation, under the baptism of this platform, I hope any works can be our original works, and anyone can be our readers. We win the mainstream recognition because we do have the strength to be recognized. In the third case, Mr Murdoch, as the helm of the world's largest media publishing group, is impressed by the amount of value we can produce from a work that represents the respect of our international peers for our original business model and represents the unparalleled potential for our industry to grow in the future. The Shanda network has positioned itself as a cultural entertainment company since the first day of its establishment, and is an interactive entertainment media companyNever positioned himself as an IT company. In everyone familiar with the Internet enterprises, from the beginning of the clear positioning themselves as a cultural and entertainment enterprises probably only a grand one. I and the staff said that can not because the power plant, we call it a power plant, or because we read, watch video, play games, listen to music using the Internet, it is called IT companies. We are the cultural enterprise, the grand Literature dream is a grand whole cultural dream part: We all know that Shanda first entered the game, we in 2009 after the spin-off of the game, fully invested in the creation of the grand literature; this year, we continue to increase the literature, game investment in the case, but also to the video and film increased investment , we will also be in the next few years of development to increase the animation and music input. We hope that in the grand entire territory, games, literature, anime, video, film, music will become a simultaneous presentation to all readers, users, viewers, audiences in front of the huge content aggregation platform, and every writer, screenwriter, game developers, painters, pats, singers, Their endless stream of creative inspiration makes it an original platform for mutual promotion and normal development. This dream grand at the end of 1999 when it was established, 13 years later, we adhere to the present, a step can not relax. I remember the last time I said goodbye to Mr. Murdoch, I said: Mr Murdoch, when the 31-year-old media said I was the richest man in China, there are countless people to persuade me to sell the shares of listed companies as soon as possible, I can get a few lifetimes to enjoy not only the wealth, but then I chose to continue in the cultural, entertainment industry on the road down I know this road is very difficult, it is not like QQ users, Baidu's Web page, Taobao products can be large-scale continuous seamless expansion. From the game cut to literature, cut to film, cut to music, each time is equivalent to a new venture, again suffering, but I told myself: this is the dream I have chosen from the beginning of the venture, I have been unable to change! Now, 13 years of entrepreneurial experience has made me understand that it is true that everyone has the right to have their own dreams, But only the personal dream and the public dream together, each other achievement, is a dream can be achieved. Shanda literature has so many writers, so many readers, so many upstream and downstream practitioners, they are in the same as the grand dream of Mandarin, doing "Hua-Liu" dream, this is the foundation of the dream to achieve, and our dream itself in the achievement of the entire Chinese cultural dream, the achievements of the general secretary said the Chinese dream. So, ladies and gentlemen, the Chinese dream is not far away. The literary dream, the cultural dream, the Chinese dream is starting from everyone here.