Chen: For two years, I have been trembling and treading on thin ice.

"For two years, I have been trembling and treading on thin ice. "Recently, after hosting Lenovo Olympic promotional activities in Shanghai, Lenovo Group senior vice president and Greater China Region President Chen to the" first financial daily "said. At present he is cautious to add, of course, to prepare for the Olympic Games. As the top global sponsor, Lenovo Group is promoting the Olympic strategy in many cities nationwide. But there's more to it than that. Because, as the leader of Lenovo Greater China, his role, for the whole Lenovo Group, has a dual strategic significance. The dual significance of the dual strategic significance lies in: First, Lenovo must maintain in the local market to HP, Dell and other competitors of the absolute advantage, second, must continue to profit, for Lenovo's overseas strategy to provide financial support, and to bear the talent, marketing and management experience output. However, Chen said that Lenovo's overseas business, his responsibility is only a "very small part" is to lead Lenovo in China better development, from the "logistics" point of support. This "logistics" support, in addition to Lenovo International to create the largest cash flow, providing financial support, but also mainly reflected in for Lenovo overseas continuous transmission of local talents, marketing and management experience. Yang himself has also been emphasizing the strategic value of Lenovo from the side. Last week, he said in Taiwan that Lenovo would strengthen its consumer business in 2007 because of the current high proportion of commercial business. And the increase of consumer business is bound to accelerate Lenovo China's trading model, the personal, family and small business owners of the retail channel model, and the relationship between the model, is Lenovo China occupies the top of the local PC industry's core competitiveness. Chen is Lenovo's original two-mode creator. As long as he was the general manager of the Association of South-South, he divided the business and consumer products by constantly segmenting customers, and created an annual growth of 600% sales. "Two years ago, when the group decided to transplant the trading model overseas, many people were filled with questions that the Chinese experience was not suitable for overseas markets and it turned out that we were successful." He said that at present, Lenovo overseas Team "is a country, a country to promote." Will not fall into the opponent's rhythm in 2006, Lenovo's market share in China reached 36.2%. However, Chen is becoming more and more difficult to see a light. That means that Yang, chairman of the new fiscal year, will set a higher demand for Lenovo. Last October, Yang, in Shanghai, admitted to the first financial daily that he was "always at ease" with Lenovo (China) and general manager Chen, but would continue to exert pressure on him. "I believe that Shaoxing Peng will not be easy." After 35% of the market share there will be greater pressure. Because of the need to consider further development issues, such as in addition to PCs, we can expand to a wider business areas? "In fact, the impact from the opponents has been unavoidable." After HP's return to the top of the PC, confidence is growing, with new product and channel strategies attacking Lenovo's dominant market, and Dell is constantly strengthening its DELL2.0 concept and trying to use the introduction of consumer products and marketing to changeImprove China's market share. Chen said he did see moves by rivals such as HP and Dell, especially those that were clearly directed at Lenovo. He said that competition is a good thing, but can not always think of opponents, nor for the opponents and completely change their pace, otherwise, will eventually be defeated by their own. "Relative, I will focus on customers, such as customer segmentation is in place, products and services are in line with the needs of the business model you build, whether the targeted products and services available to him, whether to maintain the appropriate efficiency and cost, we are studying these things every day." "he added.