Chen Tianqiao open new mode: Grand Online enhanced "cloud Platform"

As the foundation of Shanda Group, Shanda Online has been responsible for all the business user resources operation, but relatively silent, now it is active. Because, the interactive entertainment tycoon Grand Group is trying to open up a new territory, Pioneer is Shanda Online (SDO).

Last week, Shanda Online followed Amazon's launch of the "cloud computing" platform. Yesterday, the company's joint CEO Touc Luong said, Shanda Online is to establish a vertical search engine system, will strengthen the user data mining, analysis to promote advertising business.

This is not an isolated action, but a grand group of business model changes in the pieces, Chen although not like Ma, but he is also moving to open.

SDO turned

Building the "public cloud" of the underlying platform, sound and always focus on interactive entertainment content of the grand far apart.

However, this decision is not a sudden outburst of dissent. Shanda Online Vice president, Chief Security Officer Ti Xinhua told the newspaper, the project officially started, he and the boss Chen flyover discussion over a year.

With Alibaba, Jinshan launched for individual users of the cloud storage applications different, Shanda directly involved in the bottom. It is all about Amazon's AWS (Amazon WEB Services) model service, which provides enterprise users with products such as cloud host, cloud storage, digital distribution, etc.

It has already set up a huge data center and technical team, Shanda still invest in real gold and silver. Ti Xinhua said the "Grand Cloud" project has so far cast about 100 million yuan, this year will be another 100 million. Next year will also be a new data center, planning total investment of 400 million ~5 billion.

Grand "cloud Platform" trader, Grand Innovation Institute of Cloud computing theme Courtyard Dean Gang said, in the long run, the grand internal Business Server resources will be concentrated to "cloud platform". And revealed that the "Grand Cloud" has been in the Royal Online architecture under the registration of independent companies.

Building "cloud computing" platform is just one of the grand online series of changes. Its third party payment Enterprise Sheng will be independent from Shanda Online and become a subsidiary of Group One. Shanda Online co-CEO Wang Jingying has served as Sheng CEO. In May this year, Sheng has received a payment licence issued by the Central bank.

At the same time, Shanda Online is stepping up the development and improvement of the search tools and advertising distribution system throughout the group. Touc Luong said, the grand will not do Baidu as a whole network search, but focus on the interactive entertainment vertical layout field, optimize content display, access to user interest, activity and behavior data.

Touc Luong said that Shanda used to be considered an operating company, and will strengthen the technology-driven features based on data mining and analysis in the future.

To help the grand online change, Chen Tianqiao Yen Yi A group of senior executives to join. Gang is from Amazon, previously responsible for the Amazon cloud Storage Project product development, planning and operations. Shanda Online chief architect and Sheng technical team lead the military Yu Qianghua, who had previously been the chief architect of Fast money.

Touc Luong has previously served as global vice president of Yahoo search business. Chen invited him to say that he hopes to bring a "change gene" for Shanda, maximizing the business value behind the data resources and helping the grand expansion of new business models.

New business model

Everything seemed out of an open anxiety.

Grand Focus on interactive entertainment for many years, the layout of the game, literature, music and other content industry, in recent years, has been facing Tencent, NetEase, the perfect Chinese network and other opponents impact. In order to maintain the leading, Shanda games, Shanda literature has carried out a large number of acquisitions.

However, in recent years, the grand opening has been sung, presumably taking into account the boundaries of the marginal effect of expansion.

In practice, the Grand company's open action, more common in and outside enterprises (mainly the net swims enterprise) joint operation, the competing relations are heavy, promote slower. And Shanda's business sector of their respective user groups are not high degree of intermediation.

"Shanda has done a lot of open efforts, but some of them have not met the ripe time." Touc's words are tactful, but they seem to have been aware of the problem.

On the other side, the opening of the domestic internet giant is in full swing. Tencent open platform general manager Lin Songtao told this newspaper, Tencent Open platform has attracted more than 120 million active users, more than 80,000 registered developers, audited 40,000 kinds of applications.

The grand opening strategy was adjusted last year. Its specific business plate Shanda literature, Shanda games and other content output as a new means. Today's Shanda Online cloud computing layout, or it will bring new open space.

Shanda Internal executives said that the external output of the cloud computing platform, Sheng "instrumental value" behind, may be the grand backstage, the bottom of the operating aspects of open sinking.

Looks ambitious. Similar to Tencent, Baidu in the user layer to control a large number of Internet traffic, Shanda hope to take advantage of the first to lead the integration of future cloud computing market IT services. Ti Xinhua said the company hopes to evolve into a "cloud computing" resource Exchange role in the future.

This is one of the foundations for the Grand group to explore new profit models. It was mainly based on content to the user fees, advertising business development level is low. Now, it is going to big this cake. Touc said that the future of Shanda based on advertising revenue free services will increase.

Ti Xinhua said that after opening the "cloud platform", you can import and track user traffic at the bottom of the IT service. By virtue of search engines, advertising distribution system and other tools, Shanda online through the user attention, consumption habits and hobbies of massive data analysis, accurate push advertising, increase advertising revenue.

As a result, Shanda group business and its external open partners will become a huge advertising network (adnetwork).

In fact, the grand online layout has pushed the grand business adjustment. A person close to the Shanda group says data mining and ad-driven systems are one of the reasons behind the cool 6 layoffs. Cool 6 has been suffering from high sales costs, this year the first revenue received 6.6 million U.S. dollars, sales and market costs as high as 5.3 million U.S. dollars, net loss of 10.9 million U.S. dollars.

The above-mentioned personage discloses, the CPS advertisement pushes the system partial pilot operation, the grand discovery its revenue ability is not weaker than the cool 6 sales team to bring the advertisement, the profit margin even wins many, therefore the firm downsizing determination. The source told reporters that the current access to the advertising system of the pilot business every day has been able to contribute to the stability of nearly 200,000 yuan of income.

(Responsible editor: admin)