Cheng Encounter net purchase not return electricity dealer price war still have to play 3 years?

"China Economic weekly" reporter Song ︱ Beijing report "51" after, the men's brand enterprises in accordance with the text group chairman Xiahua received dozens of stores Mister phone, they wonder why "51" section of the Mall no one. Xiahua told them that there would be fewer people in the future.　　E-commerce is rapidly changing economic patterns and lifestyles. Nearly 200 million users, the total transaction of 5.88 trillion yuan, equivalent to 12.5% of the gross domestic product ...　　China is poised to become the world's largest online retail market, China's E-commerce Development Report, published by the Ministry of Commerce. However, group purchase site evaporation, high prices, shoddy, return exchange procedures complex ...　　Along with the rapid development of the electronic Business Integrity system is not sound, the market order is lack of norms, vicious competition and other bottlenecks. Entrepreneurs do not hold their own growth and graduation did not find a job, laid-off unemployment, entrepreneurial capital shortage ...　　Many people choose to "open shop."　　May 29, the second day of the first Beijing fair, the venue of the 2012 China (Beijing) E-commerce conference robbed the scenery, many eyes on the field of electric entrepreneurs eager to listen to the meeting. Entrepreneurs under the age of 35 are over 60%, and most start-up funds are under 50,000 yuan. This is the Beijing intersection released the "e-commerce Young entrepreneur Demand Report" given the information.　　"Report" also shows that 71% of entrepreneurs rely on Taobao and other third-party platforms, shop operations will produce a very large amount of data and network traffic, processing data information capacity will be the biggest bottleneck constraining development. "The technical difficulties of the electrical business, but also reflects the professional software services industry in this area has greater development opportunities and markets."　　"Tongshemmei, chairman of the Beijing Digital 100 Market Consulting Co., Ltd., who undertook the research mission, said. Tongshemmei told China Economic Weekly that the high cost of logistics and the uncontrolled channel system have become the most worrying problems for entrepreneurs.　　These dependencies make it difficult for entrepreneurs to grasp the fate of their company's growth.　　Cheng encounter the net purchase does not return small and medium electric business entrepreneur difficult to survive at the same time, the consumer also suffers from the network shopping all sorts of problems. "Fake 99% of the E-commerce market comes from the Consumer-to-consumer platform.　　"said Nielinghai, deputy Inspector of Commerce and Information Technology Department of Mofcom. Cheng, the former vice chairman of the NPC Standing Committee, once again told reporters about his personal experience last year: he bought 20 DVDs on a famous website, one of which was defective and wanted to retire. The website says it can be returned within 7 days, more than 7 days. "I buy 20 DVDs and you let me finish it in 7 days, so don't go to work." I will never buy anything on this website again.　　"Cheng said. "The user's trust degree is the biggest problem for the electric trader."　　"Millet Technology CEO Lei (Micro Bo) said, want to let users see the product before the money to you, the premise is the integrity of the electrical business." Van Gogh (micro-blog) CEO Aging (Micro-blog) also said, where the customer retention method is actually "User-oriented "" Stupid Way ", that is, pay attention to the user experience. To this end, customers have launched a 30-day unconditional return, face test wear, delivery and other services. "From our statistical data, where customers focus on the return time in the purchase of goods on the 2nd to 3rd day, the main reason is that the quality of goods or size is not appropriate, rather than someone worried about the user malicious exchange." You respect the user's feelings, users will also help you maintain the brand.　　"he said. Xiahua also want to do electricity business, in accordance with the text of the total sales, online sales accounted for less than 10%. The biggest difficulty she faces is that Chinese consumers have not yet broken the psychological bottom line of the high price products they dare not consume.　　"A brutal price war has to be fought for 3 years?" When you are 100 to 50, I will be 100 to 100 ...　　The vicious circle of low price competition does not seem to be ending. Into the June, the price of electricity dealers war intensified. Suning easy to purchase announced the unprecedented full network price month: As long as the discovery of suning easy to buy on a similar site than the high prices of goods, Suning will immediately cut the price of the commodity, and give consumers the difference to return.　　Tian Cat Electric City to spend 200 million yuan, new eggs and Dangdang invested 300 million yuan, Beijing east Let 500 million yuan, Suning easy to buy and Gome online mall to throw 2 billion yuan promotional resources, by Tencent holding the Xun network announced investment 500 million yuan let marketing ... Nielinghai said, "Twelve-Five" at the end, China's network retail will break through 3 trillion yuan. "But the enterprise is not to learn from each other, and now still playing price war, mutual attack, this situation does not change, the business market is not optimistic."　　"The Ministry of Commerce has been opposed to the price war, but the major electric companies seem more helpless." Aging said that no industry like the internet such a brutal competition: the cost of Internet users to migrate very low, only need to change the page on the line. If you do not have the courage to break the wrist, do not enter the field of electrical business. "Losses are necessary, price wars must be fought, and it may take another three years to complete." "Lei even predicted a more brutal price war for electricity dealers. Suning easy to buy related responsible also think, "not dozen price war is the market behavior, consumers like cheap prices, the market has such demand, enterprises will cater to this demand, as long as not to harm the interests of consumers, not to reduce the quality of service, does not harm the interests of suppliers, it has no relationship. "Digital 2004-2009, E-commerce industry scale from 4.9 billion yuan to 213.4 billion yuan." In 2011, total E-commerce transactions in China grew nearly 30% Year-on-year. The market is rapidly growing at a compound growth rate of more than 90%.　　It is expected that by 2014, China's e-commerce market will be more than 1.15 trillion yuan. At present, China's large enterprises have been widely used e-commerce, China's small and medium-sized enterprises to carry out e-commerce ratio has exceeded 40%, to achieve the procurement of raw materials online bidding and online marketing, large-scale savings in enterprise costs. E-commerce services revenue reached 120 billion yuan, last year, China's third party payment transactions reached 2.161 trillion yuan, its growth rate far more than social businessProduct retail sales growth rate.