In recent years, China has actively explored the innovative applications of cloud computing in such fields as city management, e-government, park services, healthcare, the Internet, education and finance through various regions and has achieved remarkable results. At present, despite the cloud computing industry to cultivate and apply innovation into a new stage of development, but it also faces the problems of lack of overall planning, inadequate research on application areas, rush to put on model agendas and increased investment risks . In order to promote the rational, healthy and sustainable development of cloud computing service innovation pilot demonstration projects all over the country, CCID Consulting visited and conducted research in more than three months for five pilot cities in Beijing, Shanghai, Shenzhen, Hangzhou and Wuxi, The 15 demonstration projects supported by the first batch of special funds were combined with the application demonstration projects set up in these five cities to conduct in-depth research and analysis and eventually complete the "Strategic Study on China's Cloud Computing Demonstration Project" For government leaders, IT companies and industry users to see, jointly explore the new direction of cloud computing innovation, the application of new value, new service model.
From the implementation environment of China's cloud computing application demonstration, it shows that "the state has promoted the strategic positioning of cloud computing and accelerated the co-ordination and promotion", "the locality has been seeking the first priority of cloud computing and has grabbed the spotlight" and "the application demand has entered a period of concentrated outbreak and the market Great potential "several major characteristics.
First, in order to speed up the development of China's strategic emerging industries including cloud computing industry, the State Council promulgated the "Decision on Accelerating the Cultivation and Development of Strategic Emerging Industries". The Ministry of Industry and Information Technology and Development and Reform Commission jointly issued the " Service innovation and development pilot demonstration work notice ", proposed to accelerate the innovation and application of cloud computing services in China demonstration. In addition, the cloud computing industry at the national level is under planning and is accelerating the development of cloud computing in four aspects: pilot construction, major projects, standard development and overall layout.
Second, the five pilot cities in Beijing, Shanghai, Hangzhou, Wuxi and Shenzhen, based on the status quo of industrial development in the region, have successively formulated policies on the development and application innovation of cloud computing industry in terms of fiscal and tax support, special funds, application and promotion, and base construction , For other areas of cloud computing industry has a strong reference. According to CCID's statistics, more than 20 cities have made cloud computing their key areas of 12th Five-Year Development. They have successively issued industrial development plans and action plans and formulated preferential policies on land, tax revenue and capital. Encourage the construction of cloud computing demonstration pilot project.
Third, the government and institutions should innovate in social management and raise the level of social management. Key industries and enterprises should speed up the transformation of economic development mode, promote the strategic adjustment of industrial structure, promote the in-depth integration of informationization and industrialization, the rapid development of mobile Internet, triple play The gradual rise of the market, the rapid advancement of the Internet of Things industry and other major developments in the cross-application market for information technology of the new generation have become the major breakthrough points in the demand for cloud computing applications.
From the perspective of cloud computing development strategy, we think that the establishment of cloud computing application demonstration project should focus on three factors: "innovative business model," "benchmarking," and "driving industrial development."
First, is there a suitable business model? Demonstration applications must be based on market needs, in order to ensure sustainable development, therefore, the design of business models is crucial. Regardless of adopting such modes as "government guidance and commercial operation", "direct government procurement service" and "independent market operation", or "promoting the private cloud from a cost center to a profit center", we need to combine the project comprehensive analysis Design the right business model.
Second, is it conducive to playing a benchmarking role? At present, all kinds of cloud computing applications are still at the exploratory stage, which industries are suitable for advance promotion and which applications are suitable for the migration to the cloud platform. In the government field, the government should focus on e-government, social management and livelihood services, and should focus on large-scale enterprises Concerned about the integration of traditional information systems, promote the integration of the two, business innovation support, in the field of innovation and entrepreneurship should focus on the mobile Internet, Internet of Things and the emerging convergence of cloud computing applications.
Third, is it conducive to promoting industrial development? In addition to effectively exerting the role of promoting the development of socio-economic informatization, application demonstration also needs to drive the development of cloud computing industry through application demonstration and drive the technology upgrading and product innovation of cloud computing enterprises in China through the support of application demonstration projects. Under the global competitive landscape Construction of a competitive "Chinese team" business group.
From the development direction of China's cloud computing application demonstration, it shows that the driving force of development has shifted from "policy guidance" to "market pulling", the source of business innovation has shifted from "technology orientation" to "application orientation", and the competition focus has shifted from "single application Turn to "Platform Construction" three major trends.
First, the driving force for development has shifted from "policy guidance" to "market-driven." In the initial stage of cloud computing development, the central government stepped up its policy guidance and increased investment by local governments, which strongly promoted the development and application innovation of cloud computing industry. However, there was also an urgent need to grasp the demand, blindly follow up, hurriedly launch, redundant construction, Investment overheating. Future cloud computing demonstration project construction will be more rational, with market demand as the focus, pay attention to business model exploration, the use of cloud computing technology to effectively solve the business development and information technology problems.
Second, the source of business innovation from "technology-oriented" to "application-oriented." The development of early information technology was mainly based on "technology orientation". Every major technological change promoted the great economic and social development. As a carrier of comprehensive application of various information technologies, cloud computing is most important for its innovation. How to use cloud computing to solve the problems in the application of information technology, China's industrialization, urbanization, marketization, informationization, internationalization and industrial optimization Upgrading and economic restructuring, the depth of integration of the two continued to promote the cloud computing for innovative applications provide a broad space.
Third, the focus of competition shifts from "single application" to "platform building." As an emerging application, cloud computing has its own concerns in terms of technology maturity and system security. Most of the trials are based on small-scale trials. Cloud computing technology is used to solve single and non-core business problems. With the deepening of cloud computing applications, more and more industries hope to build an effective, dynamic and flexible "smart" integrated cloud platform by integrating the existing information application system with the cloud computing platform to meet the rapid development of the business need.
From the perspective of the regional government's cloud computing application demonstration project implementation strategy, CCID Consulting proposed to follow up the demonstration contents of the first batch of national-level demonstration projects, focus on the common needs of local economic development and social management, and establish an ecological chain to accelerate the industrial agglomeration by application demonstration Application demonstration project construction investment overheating risk four suggestions.
First, follow up the demonstration of the first batch of national-level demonstration projects. In October 2011, the National Development and Reform Commission and the Ministry of Industry and Information Technology launched a pilot project to innovate and develop cloud computing services in five cities including Beijing, Shanghai, Shenzhen, Hangzhou and Wuxi, and launched a pilot project covering Internet services, e-commerce, SME services, public technology platforms and other content of the 15 key demonstration projects. When setting up demonstration projects, local governments should study in depth the characteristics of national-level projects and plan key projects in line with the state's support. At the same time, they will actively strive for the establishment of national-level demonstration projects.
Second, focus on the common needs of local economic development and social management. With the increase of cloud computing application cases, the continuous expansion of application fields and the maturity of related technologies and solutions, the establishment of local cloud computing application demonstration projects must focus on the common needs of local economic development and social management. By combing local informatization In the urgent need to solve the problem, analyze the potential application needs, through a variety of incentives to guide the foundation is better, with obvious characteristics of the key areas, the layout in advance, give priority to implementation, that is to establish a demonstration area of cloud computing application benchmarking image, but also to achieve Leaping Development of Local Information Applications.
Third, to build an ecological chain to speed up industrial agglomeration in demonstration applications. While implementing typical cloud computing application demonstration projects, we should actively organize multi-faceted and multi-form industry exchange activities, strengthen the integration of industrial resources, and guide various types of resource integration and horizontal integration within the industrial chain to innovate the industrial development mechanism and form Group, organized promotion model, cultivate high-end industrial innovation cluster. Support the cloud computing enterprises to initiate the formation of the cloud computing industry alliance and other intermediary organizations to encourage intermediary organizations to participate in the implementation of the local cloud computing strategic planning and form an innovation system combining production, education and research.
Fourth, to avoid the risk of overheating investment in demonstration projects. In the current investment craze, it is alarming that many so-called "cloud computing" platforms, which have been heavily invested, have been built with very few substantive applications, with very low utilization of equipment and some cloud computing centers only being visited "Exhibition Center", some just make a fuss about the scale and hardware devices without providing a real cloud computing application services. Therefore, when setting up the demonstration project of cloud computing application, we must strengthen the macro planning and layout and establish the business model of sustainable development according to the actual needs of information construction.