This reporter Lu Xiaohui photography reported that cloud computing, we first think of Amazon, Microsoft, International Business Machine Company (IBM) and other enterprises, these enterprises have been from the concept phase of cloud computing to practical applications. The majority of domestic enterprises still stay in the conceptual stage, there are few specific application products available. In the recent 13th session of the Beijing International Science and Technology Industry Exposition, the first domestic cloud computing application platform was officially published, which marks the formal application of cloud computing technology in China. Xiangyin, director of the Office of the Organizing committee, said that cloud computing is one of the highlights of this science fair, and is a new concept and technology that is tied to low-carbon economy and Internet of things. It is hoped that the companies will further industrialize the cloud computing technology and expand its application scope through the platform of the Science fair. The concept of computing abroad since the date of the proposed, quickly caused by the Internet and communications industry, the general attention of the major companies in accordance with their own strategy to put forward the development of ideas, and set about the internal adjustment and strategic layout, hope to be in the future of cloud computing industry chain to occupy a favorable position. "At present, foreign giants such as Google, IBM and Microsoft are constantly integrating internal resources, introducing mainstream products that meet the characteristics of cloud computing, either starting to segment the market or trying to establish their own industry standards," said Chen Yu, president of the search. "It is reported that in 2006, Google formally proposed the" cloud "concept, through a set of software technology to manage hundreds of thousands of or even millions of servers, for network users to provide fast, low-cost, stable search services. Subsequently, Google in the application of hosting, corporate search, and so on, gradually open their cloud computing capabilities, trying to occupy the enterprise customer market as soon as possible. Microsoft also launched its own software and service-mode product, Windows Azure, in 2008, which is the operating system product of Microsoft's first Internet architecture and is based on the global data center. Microsoft's cloud computing strategy, the main goal should be accustomed to the Microsoft operating system of personal customers. Amazon provides on-time billing services for server-side products such as Microsoft Windows, MS SQL server, and JBoss through a resilient cloud. Registered users use virtual machines to configure the computing power of the resilient cloud in real time and pay for usage. Like Google, Amazon's cloud computing strategy is also aimed at corporate customers. It's worth mentioning that Amazon is one of the few profitable companies in the cloud computing business and has achieved more than $100 million trillion in profits in 2008. Most companies, including Microsoft, are far from profitable. In addition to the above three giants, IBM did not stand idly by. IBM launched the Blue Cloud Program, which is based on open standards and open source software supported by IBM software, System technology, and services. Subsequently, IBM led VMware, EMC, AMD and other more than 30 companies signed the "Open Cloud Manifesto", although Google, Microsoft, Amazon and other giants have not signed, but the declaration has included most of the United States cloud computing related manufacturers, wasConsider IBM's first step towards industry standards. Although the cloud has not yet seen the obvious profit point, but the major companies to prepare for a rainy day, has begun to move. In this sense, the current cloud computing sector is still in the era before the Warring States period. All the princes or internal innovation, or alliances, are in the coming fierce competition determined, ready. Chen Yu said: "Whether it is to establish industry standards or practical applications, domestic enterprises are clearly not ready." A very simple example, at present, any of the domestic meetings on cloud computing, the success of the examples are foreign enterprises, the domestic case is almost not. "China cloud Although domestic enterprises have few practical applications, but this does not hinder the rapid development of the domestic cloud computing market." It is reported that 2009 China's cloud computing services market reached 38.15 billion yuan, an increase of 36.4% per cent in 2008. More and more industry experts say cloud computing will be the world's most anticipated technological revolution in the next 3-5 years. With the continuous innovation of cloud computing service mode and the widening of application field, it will bring more business opportunities to related enterprises. According to the market consultancy IDC Survey Report, in 4 years, cloud computing will be able to bring China 1.1 trillion yuan of new business revenue. Facing the rapidly expanding market, domestic enterprises are trying to catch up with the "cloud" landing. Chen Yu said that cloud computing application actually reflects the industrial division of labor, Computing, storage and other hardware can let IBM to do, domestic enterprises to provide software services can be, traditional industries to build a Web site does not need to consider hardware, software, network, this is the current cloud computing business Application model. Chen Yu said that at present, the cloud computing boom has swept the world, China also ushered in the development of cloud computing peak. In order to avoid the conceptualization of empty talk, business cloud more focused on the application of the landing, based on the traditional industry, through the business cloud Platform and cooperative business model for all types of enterprises to achieve sustainable growth of the B2B/B2C industry portal, so that cloud computing in China has been a practical application for the healthy development of our economy escort As a successful application case of cloud computing in the electronic reading industry, the new business model of sweet potato Network and its cloud reading platform, the deployment of innovative technology and the leading application practice are the focus of industry vertical field. Zhao, chief executive of the Sweet Potato Network, said: "For sweet potato nets, cloud computing applications are not a tempting concept or future picture, but a living, ongoing business practice; the sweet potato net together electronic reading industry chain partners to create a cloud reading platform, has begun to provide users with Set book search, multi-platform reading, Interactive sharing, purchase as one of the full range of services. As domestic companies set sail in cloud applications, it can be foreseen that cloud computing applications will form a broader prairie in the Chinese market in the coming years. Related news cloud computing accelerates software channel Business Transformation report (reporter Zuo Yonggang) After the advent of cloud computing, software as a service (SaaS) model quickly become the direction of the software industry, many software channel operators realize that the application of cloud computing shortens the software industry chain. Recently, at the end of the third China Software Channel conference, from the country's first-tier city software channels to discuss the issue of transformation. Reporter in the interview process found that the first-line City software channel business environment is becoming increasingly difficult, they are eager to change and upstream manufacturers cooperation status quo. As a well-known channel, Beijing Baihui Digital Star Technology Co., Ltd. in charge of the interview, said: "The current purely agent products, the profit is getting thinner." The main reason for this situation is that more and more brands of agents, more and more fierce competition, software, the transaction price is getting lower, but the provider to the discount has not been reduced. "It is based on the above judgment, the 2009 digital star of the Hundred will set up its own data center, upstream to the industry, has been initially equipped with the operational strength of cloud products." At present, and the digital star also has to the software industry upstream into the idea of a number of channel operators. Many distributors plan to improve their software development capabilities and service capabilities. "Not only because of cloud computing, the business model has changed, the channel business has felt the crisis." At present, some manufacturers start their own in the first-tier cities to do direct marketing, which in some way compressed the survival of the channel business space. "China Software network editor-in-chief Cao Kaibin said." SaaS has been recognized by most users in terms of flexibility, convenience, and low cost compared to traditional approaches. At present, the domestic SaaS market exists two kinds of development path, one is to build a platform, a wide range of cooperation to digital stars and other enterprises as representatives, the second is the establishment of branch outlets and channel sales, Kingdee and other software companies as representatives. Facing the dilemma of the channel business, Cao Kaibin believes that in the future, the software industry ecosystem will face many changes, such as the popularity of SaaS and cloud computing will enable many companies to start to the relevant areas, the original hardware, may be involved in software and services, the original distribution and channel will be involved in system integration. Channel operators are facing more and more fierce competition and need to adjust the existing business model.
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