China Mobile Internet's past and present life

Mobile Internet 10 years ago is the additional product of communication, its core is information dissemination; five years ago it was an add-on to the Internet, its core being mobile applications; today's mobile internet itself has become a lifestyle

If you can travel through, you will find that the "mobile Internet" is not NEW: mobile phone login to the Internet? As early as ten years ago, "mobile dream Net" was done, mobile phone interactive games, social platforms, music, video, mobile phone payments and so on applications? Five years ago, many mobile phone operators in Japan and Korea did it.

However, today's "mobile internet" is no longer the same, according to Xiang, president of the flight Network, said: "Now which experts say ' mobile internet is the internet ', he should be expelled from the stage." ”

"Dream Net" saves the Chinese Internet

The birth of China Mobile Internet can be traced back to 2000 years. That year, the global internet bubble burst, the portal site because of the problem of profit; that year, another telecom restructuring completed, China Mobile's local branches have been listed.

At that time in the operator also relatively weak in China Mobile, at the time as deputy general manager Lu Xiangdong, launched the "Mobile Dream Network" entrepreneurial plan. In "Dream net" mode, China Mobile is a "mobile portal provider + network operator", Dream Network platform is the carrier of mobile internet business, gathered a large number of content providers (CP) and service providers (SP), users through custom business fees, in the receipt of fees, mobile and then to the CP, SP divided.

It is relying on the business from China to customize the division, starting from the second quarter of 2002, Sina, Sohu, NetEase, which has continued to lose the three portals have been profitable, there are many websites survived the winter. For a time, even spread the "Lu Xiangdong to save the Chinese internet," said.

I was at a meeting, when you see the deputy general manager of China Mobile data is surrounded by numerous internet giants, Chao's face smiles: "You are rare to see the busy man." It is said that the manager of the Chinese mobile provincial company, a telephone in the past, MA, Ding Lei, Charles Zhang ...

2004, China's SP has reached tens of thousands of, "mobile dream Net" at the same time, there are also forced to order, retreat difficult, and even yellow gambling and other disharmony characters. In the relevant departments of the strict, mobile dream network began to "Iron Fist to Purge."

2005, was founded in 1999, Shenzhen News Day company, to create China Mobile internet music and community precedent Wangxi, to 80 million U.S. dollars to sell the company. It is said that more than half of the SPS were closed that year.

The "Swiss Army Knife" dream of mobile phone

Because of the fact that the network channel monopoly, China Mobile Internet, the first half of the net, is actually the Chinese mobile internet, plus a little unicom foil.

After the purge, the power of the mobile internet began to be concentrated in the hands of the companies and a handful of big agents. After 2005 mobile internet star, is to obtain to move the advertisement business cooperation qualification's fly to expand Unlimited, streaming media business cooperation's aerial network, the music business cooperation A8, the mobile subsidiary Zhuo Wang, as well as the WAP cooperation 3G portal and so on. Shun Mobile, reverse the movement of the people.

It is fashionable to say that "mobile phones will become an omnipotent Swiss Army knife". People in the number and function of the terminal, Nokia proposed 2015 years ago, the world will have 5 billion mobile phones, Ericsson immediately put forward "50 billion connections"-many people see the smart terminal but have not seen the revolution on the mobile internet, think it is only a number of "upgrades." 2007, "Wild Speed" issued six months, download only million can be rated the world's "Best Mobile Game Production award."

Although not as successful as overseas development of mobile phone payments, mobile TV and other business, but China Mobile Internet also has its own pride. "Mice Love Rice" a song download income, more than the entire Chinese record industry 2006 years of total revenue. This round of scenery, to 2008 years to an abrupt halt. Mobile music base into a corruption scandal, advertising giant Wireless also because of spam messages and push ads, CCTV exposure, a few months later had to restructure.

iphone era

The advent of the 2007 Apple iphone has changed the way we touch the Internet and even gestures. The big-screen touch screen and App store, though not original Apple, have combined a series of ingenious ideas to bring about a revolution.

The iphone and Android phones allow mobile data networks such as 3G networks and WiFi to come in handy, unleashing the energy of developers and making China Mobile the Internet a truly promising industry. Today, in the mobile internet's "cloud tube End" new three-tier architecture, as a communication network, "Pipeline" is "year Change", its upgrade frequency is calculated by year, the terminal is "month-by-day", the renewal period is month, and the "cloud" of application-side is "sun-new", and countless new applications appear every day.

In this ebb and flow of the world, power, resources, prestige, money, "God Horse is a cloud", whether you are an elephant or an ant, there may be a careless, sadly away from the field. Only openness and innovation are eternal.

(The writer is a former operational director of the Beijing Tian Strategy Interactive Company, now an independent mobile internet observer)