China's Internet from the blog era officially entered the era of micro-bo

Absrtact: 2010, the Chinese Internet from the blog era officially entered the micro-Bo era, the traditional portal peremptorily to the embrace of micro-bo. Even the closed meal has also been reborn. Weibo is more than just a new media, it can be made into a game, mail

2010, the Chinese Internet from the blog era officially entered the micro-Bo era, the traditional portal peremptorily to the embrace of micro-bo. Even the closed meal has also been "reborn." Weibo has not only a new type of media, it can be made into a game, mailboxes, music, search, photo albums and other product lines of the integration platform, each site must have some can not be reproduced or the threshold of a higher method or technology, to be in the upcoming micro-broad wave in the sail!

Sina Weibo: Media effects

User 50 million is divided into 37 open

From the date of the microblogging line, Sina set up a dedicated team responsible for micro-blogging operations, now, this team has developed into a micro-Bo product division, the overall responsibility for the development of micro-BO products, operations and planning. Although the four major portals have developed micro-blogging products, but as the independent division of the operation of the only Sina.

Sina vice President, Micro-blogging Division general manager Peng Shaobin said, to micro-Bo platform as the core, Sina Weibo can provide applications, connections, share three levels of cooperation mode. With Apple's App Store, Youku and other cooperation, greatly enhance the user stickiness and brand exposure.

Sina Weibo will provide a more diversified advertising model than Sina's blog sharing program. On this ad service platform, advertisers and developers can make two-way choices and achieve their own bidding. In the application of value-added services, with the explosion of user numbers, both enterprise users and individual users will generate a demand for fee-based services, which creates a broader space for developers to earn revenue through the application of value-added services.

Previously, in the Internet market, once involved in the platform application of value-added services to the partition, the platform will dominate the basic position. However, Peng Shaobin revealed that Sina Weibo users have been more than 50 million, developers in the Sina Weibo platform for the development of value-added services, Sina Weibo platform and developers will use the proportion of 3:7, the application of value-added services for most of the revenue to developers, a greater protection of the interests of developers.

Sohu Weibo: Star effect

Celebrity strategic Investment not capped

"As the latest product of Web2.0, Weibo's strategic position has been elevated to the highest level by Sohu," said Lin Tao, the head of Sohu related media. Zhang also said that will personally grasp the development of micro-bo, to its "not capping the investment, celebrity strategy must go." Prior to this, Zhang on several occasions on the development of micro-blog views, "The current micro-blog is only in a specific circle of the more popular, and the Future of micro-blog is certainly for the public." For example, celebrity celebrities may not only send a microblog, two can be sent. Second, the grassroots are not using micro-blogging. So, Sohu now has a lot of development space.

"If 10 years ago people doubted what your profit model was, then after 10 years of development, as long as there is enough people, the crowd in long enough time, the problem of monetization is very important, but very ready-made, nothing more than the brand advertising search engine, brand advertising is CPM is the impression, and search ads are based on the key words, Then there is the game platform for charging and so on, is a ready-made mode. So I think that Twitter includes Facebook because the business model is ready-made, should be no problem, because Sohu's entire business is more balanced, and then income cash flow is also better, so Weibo this thing on our goal based on the long-term, so also do not intend to rely on micro-blog to make money, The time to develop users and users on this platform. Charles Zhang said.

NetEase Weibo: Combination effect

Associate with an existing product

At present, NetEase Weibo behind Sina and Tencent is an indisputable fact. January 20, NetEase microblogging began in beta. Although earlier than Tencent Weibo and Sohu Weibo, NetEase Weibo in the four major portals of the initial contest in the wind.

NetEase began 10 years ago to do the forum, 9 years ago began to do the mailbox, 5 years ago began to operate the thread, 3 years ago started blogging. At present, NetEase albums have accumulated 40 million photos. "Warcraft" has reached 3 million users at the same time online. Many years of operation, NetEase has accumulated a deep user and a large number of users. Each product is a small society, which has formed a strong social relationship. These are netease operating so many years of fruit, but also netease micro Bo to develop the treasure.

NetEase Weibo in the overall strategic planning of NetEase occupies an important position, NetEase for micro-blog to create from products to technology to operate a total of more than 80 people's team. Leader Hu Yang came from 2001 to NetEase, quite good at product operation. This time, the appointment is also "on the occasion of the crisis." Hu Yang used his "pool theory" to explain the important strategic position of NetEase Weibo, "in the Micro Bo This form has not appeared before, NetEase's products are independent of each other." And microblogging appears, we can rely on micro-blog to get through the products. Users from any one entry, can achieve the information sharing of each product. This is like having a pool, it has a lot of water pipes, the intake pipes are mailboxes, forums, blogs, threads, albums, games, Youdao, NetEase, and so on. The micro-blog will be the water pipes through the micro-BO platform to achieve resource integration. A few water pipes at the same time, the pool will continue to have living waters.

NetEase's strategic plan is to have a mature and independent netease products through micro-Blog Association, so as to bring users a better experience. Compared with similar microblogging, NetEase micro-bo part of the products have differentiated competitive advantages, some products in the homogenization of products in the competition can provide users with better service and experience.

In a differentiated competitive advantage of products, NetEase mailbox is undoubtedly the first. NetEase started with the mailbox, these need not repeat. At present, NetEase Weibo is the only one of the four major portals to set up a mailbox microblogging, and the mailbox microblogging and NetEase Micro Bo Implementation of information synchronization website.

So far, Warcraft Weibo is the most popular related product on the NetEase microblogging platform. "Players will be in the Warcraft micro-blog for a question and answer interaction, the correct person can get a code, in the game of the NPC input this code, you can get the game of pets and weapons equipment." "said Hu Yang.

Tencent Weibo: Platform effect

QQ Hundreds of millions of users or will become an advantage

Tencent Weibo is not the first to release microblogging services, but it can be a huge slice of the microblogging market. Tencent is entirely the wolf's strategy, and it uses its own advantage resources to drag down its competitor, one by one! Information it is so play, the game it is done, now Weibo it will certainly do so! It is said that every day QQ nearly 100 million of the number of logins, push a microblog is not easy things?

But from the current level of activity and celebrity, Tencent has lagged behind. 2006, the introduction of Twitter services, Tencent in 2007 was born, Tencent in the micro-blogging business action is not unpleasant, the layout is not too early. Tencent is meant to be in the Twitter is not yet popular in China to seize the market opportunities, but too much pursuit of speed and the "positioning is not allowed" has become a surging "mishap." As early as in December 2007, there are users think the surging function "can be incorporated into the QQ", if it as an independent product should support a variety of instant messaging tools (MSN, Gtalk, Skype), otherwise the development will become "chicken ribs."

Internet freelance Writer "Wake Up":

It's a little early to make a profit on Weibo.

"Wake Up" has been tracking Weibo since 2007, from the beginning of 2007 to now, the development of micro-blogging has undergone many twists and turns, 2008, everyone is very skeptical of its development prospects, the user breakthrough 100,000, micro-Bo appeared a high growth period, and later micro-Bo developed into a message exchange hub, This is a whole new process of metamorphosis. Weibo becomes a message channel, a switching center.

In Weibo the message spread is a lot of divergence, users can choose with their own more appropriate information to read, but also can cause disorder, every heat users can feel, Weibo information redundancy is too large, let people into the sea of garbage information, if you do not have enough time to serve, you almost do not realize the fun of microblogging. It does not become an efficient way to spread, it is further away from profitability. If micro bo go soft advertising routes, that is, the content itself is advertising, may also incur user aversion, the future is also unclear. Moreover, the number of words per message is limited, so it is difficult to do traditional advertising on Weibo. So, Weibo is now far from profitable.

Three kinds of new micro-blogs were born

1. News Weibo (t.hexun.com)

News and Financial Micro Bo is dispatch launched by the financial characteristics of the microblogging products. Can be used anytime and anywhere to share the financial world of the big things, hot topics, financial trends, more stock market experts real-time solution. can be anywhere with millions of netizens to share financial experience, and financial celebrities 0 distance contact, and the stock market to discuss learning, and friends and relatives to keep in touch.

2. Baidu said (t.baidu.com)

Baidu said the real-name social platform, Baidu is the latest launch of the Social network Services (SNS). It takes the real name, the true avatar, the binding mobile phone number and so on, is Baidu company for the vast number of users to create a more real, honest social tools. In Baidu, you can focus on your friends, post messages, use a mobile phone or computer anytime and anywhere you are thinking, what to say to friends to listen to. It is also based on SNS relationship based on the concept of micro-blogging.

3. Post-t.hrbanlv.com

Micro-blog is the first domestic focus on the workplace exchange of micro-blog, you can use a computer or mobile phone and other media terminals to publish messages or upload pictures, share the workplace experience, meet with friends in the industry, feel the workplace mutual assistance, to obtain professional growth. It mainly provides sophisticated friends (quickly looking for professional friends in the industry, connections in the future), Workplace Mutual assistance (the best workplace skills, genuine career guidance, quick to make up the ability of short board), location services (quickly found with the city of friends, communication more convenient) three aspects of the workplace needs.

From the news and micro-bo independent financial characteristics, Baidu said that the real name of the brand, professional micro-BO force to create workplace social networking we can see that our long-lost forum times, blog Times, the track of the SNS era again appeared in the Micro-blog field. From the all-round development to industry segmentation, this is a mainstream trend, analogy job microblogging is just a trade site social SNS, but more than social networking site timeliness and ease of communication. But the news micro-blog, Baidu said, professional micro Bo The biggest feature is binding life, when the internet era ushered in 3G and life is closely related to the time, people began to think about the problem is limited to these micro-blog features.

Weibo operations manager earns more than a month

"1. Responsible for the development and implementation of micro-blogging operation plan; 2. Collect and analyze the operation data regularly, provide effective data support for product and operation strategy; 3. Packaging product function, make effective product promotion plan; 4. Assume operational performance and KPI targets. Requirements: Have a wealth of Internet product operation experience, SNS and micro-BO products have a profound understanding and understanding. Be able to develop product operation strategy, familiar with operation data and user behavior analysis, familiar with the packaging promotion process of Internet products, have good data and competitor analysis ability, excellent expression ability. "Yes, the job description for this job is a request to the microblog operations manager." Weibo has also spawned a new career as a microblog operation manager.

According to reports, Beijing, Shenzhen, "micro-tube" monthly salary can be too million. In the early years, there were jobs called "media monitoring" or "product development manager", including interactive tools such as monitoring MSN, supervising corporate news, maintaining public blogs ... Micro-tubes are very different from traditional supervisory positions. In addition to routine information filtering and other work, the operation of the Commissioner's performance assessment is mainly reflected in the interaction with netizens. For example, most enterprises after the establishment of micro-Bo have a large number of maintenance work to do, regular and micro-Bo fan interaction, the establishment of outdoor activities, group purchase registration or prizes quiz and so on. "These are the operations Commissioner's homework. Zhao, of Tencent's Beijing branch, said to reporters. "The work pressure is big, but the salary is also good." A good number of companies have a monthly salary. ”