China's Luxury goods dealers trading 3-year increase nearly 5 times times the industry into the shuffle period

Hangzhou, August 21 (21st), China Electronic Commerce Research Center released the "2012 (on) China's E-commerce market data monitoring report." According to the report, China's luxury net shopping market has been increasing in size, as of the first half of 2012, the market size of luxury goods network amounted to 13.5 billion yuan, 5 times times 2009 2.86 billion yuan.

China is becoming the world's largest consumer market for luxury goods as China's affluent population increases and the market for luxury goods continues to expand, with 40% per cent growth in luxury each year.

In recent years, such as Walk Xiu Net, the five avenue, Shang net, only goods and so on luxury goods Electronic Business website has been on-line. November 2011, Jingdong Mall's luxury independent shopping website 360top officially online, one after another a number of luxury brands, marking the potential of a huge luxury network shopping. The industry will be called 2011 luxury E-commerce "China's Year of the year."

China E-commerce Research Center Data monitoring shows that in 2009, China's luxury net shopping market transaction size of 2.86 billion yuan, to the end of 2011 to reach 10.7 billion yuan, as of the first half of this year, the luxury net shopping market size of 13.5 billion, an increase of 58%.

The financing amount of the luxury business model also takes pride in the financing of the e-commerce industry. With the only products, excellent products network, walking Show network for the representative of luxury goods dealers have announced the success of the financing, rapid development of the market to improve the overall value of the luxury companies.

Rapid growth also poses a range of problems. July 30, 2012, luxury electric dealer website Jiapin scale of job cuts, which is undoubtedly to let luxury goods dealers deep in the mire.

It is understood that from the end of 2011 to the first half of this year, NetEase's netease is still goods, Sina's Sina luxury products are operating poorly, call the network of wages, walk show net layoffs, the cool net CEO leave and other news, luxury electric business by layers of clouds shrouded.

Industry insiders believe that the luxury electric dealers have entered the shuffle period, how to break the trap is the whole industry needs to think about.

Zhou, an assistant analyst at China E-Commerce Research Center, believes that small and medium-sized vertical proprietary electric dealers are the main direction of future consumer market development. There are few monopolistic enterprises in the business market segment, in which the luxury enterprise is a new model, if the market can be subdivided, the enterprise can get better development space, and the value increase space is also larger.

China's E-commerce Research Center said that the future domestic two or three line luxury brands will increase, consumer brands, category selection more widely, consumers will be more rational to carry out luxury consumption. It is expected that by 2013, China's luxury shopping market will reach 23.76 billion yuan.

It is reported that as of the first half of this year, China's e-commerce market turnover amounted to 3.5 trillion yuan, an increase of 18.6%, the domestic E-commerce service enterprises up to 38,780, the year-on-year growth of 8%.