Chinese sound electric business good marketing

Now is 0, Zhejiang Satellite TV is broadcast Liu Huan reviews geake June Yi and Gangzhendong scene, hear these several names, about everyone knows this program is the current most popular entertainment program-"The good voice of China."

At about three hours ago, my boss, also known as a presenter, founder of Le Bee net/Li Cosmetics, said in a micro-letter that she was watching "The good voice of China".

On the other side, my peers are making efforts to spread the voice of China on the Internet, and they stare at every comment on the web like an eagle, ready to grab the potential news hype at any point.

Still on the other side, "The Sound of China" broadcast the gap, Hua Shao Kou broadcast: Authentic good herbal tea, authentic sound, Gado with the "good voice of China" is proclaimed again rise, defeated the original partner, now opponents Wanglaoji.

Also in another face, suning easy to buy is staring at the line of "China good Voice, suning good products" brought about by the surge of traffic, suning through the signing of the "China Good voice" of the players, officially opened the prelude to entertainment marketing, I seem to see the Beijing East crying.

Also a close to the face, Lok Bee Network lovely sales colleagues, launched the "Talent good voice, quiet good brand" promotion, they said "2012, the chair is busy", so, they put on each chair a "static good brand suit."

There is a familiar face, Taobao, in the search box input "China good voice", predictably found that there are shops in the recommended Xu Haishing the same clothes, zhaolu the same clothes and so on.

Behind all the excitement, as an observer in the industry, I was thinking about another question: where is the outlet for the electric business marketing?

Baidu keyword more and more expensive, find 360 is the way out? The ROI is getting lower, is CRM the way out? Traditional/Online advertising more and more ineffective, network marketing to replace? Remember the 2007, I founded the first digital marketing company---------------------------- At that time met a lot of friends, we are talking about a question: what kind of dissemination is effective?

At that time, I expressed the view that it is effective to communicate with users ' information access, which is in line with the content of user's attention. Based on this, I have basically identified two logical directions of thinking: the media, the dissemination of content.

First of all, how to make the media easier for users to access, in other words, through technology development, so that the communication interface to become the information users want to learn the convenient tool? This is unique to the Internet.

With this in mind, I put forward a few whimsical ideas, there are microblogging based, video based, micro-credit, fortunately, these whimsical ideas in the Lok Bee network to be sure, for example: I am ready to develop online microblogging project in Le Bee Network, based on company secrets, I can not share to everyone, Welcome to the 2013 after the launch of the experience.

Second, the dissemination of the content of the effectiveness, diffusion, there are two kinds of content, the effectiveness of the proliferation of very strong:

1. Based on the current trend of social entertainment "ugly taste" content, from sister Furong began series of network Reds have a typical ugly taste. I have studied, traced the "ugly" source, in fact, very interesting, the emergence of the news itself has the tendency of ugliness, from the famous "Pa Poo movement" began, Jie black, recrimination on a certain level was beautified as the News of Justice, sociality, in fact, "ugly taste" is the heart of every journalist can not open the "baggage."

There is a typical "ugly mood" news, which involves the negative information related to religion, belief and politics, is a typical ugly, because behind is the absolute pursuit of interests and beliefs. For example: The recent occurrence of an insult to the Islamic prophet Mohammad events in the United States, in the world, let us see the ugliness.

There is also a PR staff of each enterprise "in the Heart Forever Pain", that is negative news, climbing 10,000 words of positive news brings influence, not as a negative news to bring the destructive.

2. A profound insight into the social public psychological mood of "small emotions", "small warm" entertainment content, from "Super Girl", to "non-interference", to "I Love to Remember lyrics", "China's Got Talent show", as well as the hit "China's good voice", these programs have a common feature, is the same as the brand, they " Chord with the audience. "

"Super Girl" behind the fire is the full name of the civilian star dream sustenance. "Non-interference" fire behind, is the people's love ideal frank, they are not ashamed to marry money, not shy to talk about "appearance association", this is the dream of the whole society, "I love to remember the lyrics" Behind the fire is KTV, the civilian's K-song Dream; "China's Got Talent show" is obvious, they have a clear guide to the whole film "small Warm" Traces of "Little people". "The good voice of China" has overturned the long, but the civilian who has the good voice to become the star's dream. In fact, when the chair turns around in the end, the rest of the singer's looks have no doubt become an evaluation standard.

This topic is no longer discussed, in short, all the values of the dissemination of the content of the common: resonance. The high and low of the planners, the good and the bad are about this.