Chinese net buys "big data" the integration value emerges

Xinhua Hangzhou, December 13 (reporter Zhang Yi sayion room) China's E-commerce "History of the most frequent discount year" another round of promotions in the "double 12" the end of the day, but the real move to Hangzhou, "net shopping talent" Yang Zifang is not a variety of business discount, but the early morning "snapped up" A short 5-minute soundtrack:

"2007 years. This year you have tasted the parking bitterness, the oil price is painful, the traffic jam rage, but because this car, the sky, wherever you want to go "..." "Mom and Dad I love you" may never say, but from 2012 onwards, you always think of them, buy them to buy that, they nag behind the full of love and expectations, you finally understand. ”

The short film that made Yang Zifang "laugh and almost shed tears in the dark Night" Taobao this year, "double 12" promotional period launched the "Time Machine", a according to her 7 years of purchase records, browse clicks, receiving address and other data editing "personal network to buy a blog."

Concise drawings and text, is essentially based on the 470 million Taobao registered users online purchase data analysis and processing. Observers believe that after the major electric dealers in June, August as well as National Day, "Singles Day" frequent discount promotions, consumer demand is overdrawn, some "false discount" led to "promotional numbness", so that the end of the "double 12" new round of sales will be difficult to sell more breakthroughs, but has certainly let "big data" In the field of online shopping application began to enter the general consumer vision.

In fact, the "Time Machine" way to create "personal web shopping", but presented to buyers of a net to buy "Big data" vivid simple samples. Taobao, Cat Annual sales Breakthrough 1 trillion yuan in the huge amount of data mining and analysis of the value gradually highlighted.

With Dangdang traditional discount promotions, Jingdong Mall launched "Discount sales + beauty Delivery" Different, this round of "double 12" Taobao promotions, 1.1 million sellers to provide 12 million products out of the "Wish Price", is the demand-driven production of a custom mode of a trial.

A commodity is purchased, collection of the number of times, "double 12" on the day of the price may be lower, businesses can be based on the pre-sale situation, the same is based on "large data" analysis and processing and value utilization.

The value of "Big Data" in the sales and circulation of the net has been exploited during the "Singles Day" promotion. According to the Cat President Zhang Yong introduced this year, "Singles Day" promotional, day cat with a number of express enterprises, businesses join hands, real-time exchange and share data.

Alibaba provided data, said the logistics data-sharing innovation has been effective. "Singles Day" promotion only Taobao, day cat generated parcels up to 72 million pieces a day.

Observers said the electric dealer's "Big Data" strategic layout has been frequent this year. This July, the Alibaba Group set up a "chief data officer" reporting directly to the chief executive. On the day of appointment, the cat hands Aliyun, million network announced the joint launch of the Stone stone Tower platform, to cloud computing as "towers" for the day cat, Taobao platform for the electricity and Electronic business service providers to provide data cloud services.

"More than 80% of the data demand from businesses is the analysis of consumer buying behavior." "Wang Wenbin, vice president of the cat, said," such as clicks, order turnover and even the analysis of Wang Wang information. ”

The industry said that data is not equal to numbers, it is not just how many orders per month, how many goods or two-dimensional code. If you were to open a physical store online, you can figure out how many people stroll through your store, but it's hard to know where they're going and whether they'll come again, and in the electric business world, data analysis can even tell you whether he'll come again or why not.

Sadie Sun Hui, vice president of the consultancy, said that the current China "big data" market is in the fast start stage, suggesting that the relevant departments to carry out forward-looking research and layout, in order to safeguard information and economic security in the future operation.

"E-commerce will end up as a big data age showdown. "The personal computer age is about" consumption flow, "says Ma Yun," the biggest challenge for manufacturing is who makes fast, adapts quickly, and leads by big data in the future, with C2B mode to make manufacturing flexible and on-demand customization, which will trigger a change in manufacturing industry. " ”