Chinese Pinterest are in a scuffle

Tencent Technology has previously said such a word: In the social domain, Facebook is still developed into the Internet development of a wonderful flower, and Pinterest is an Internet rookie.

In Pinterest2011 's 27 million financing in October, Pinterest valued 200 million dollars. The same year in September, Douban 50 million U.S. dollars after the financing, while beautiful said also completed about 100 million yuan in the third round of financing.

I have previously published an article called "Interest map will reshape social networks and E-commerce", but it is clearly still a hot investment, in the domestic Pinterest imitation show has become increasingly fierce.

Following petals, fans, code map, know beauty, spell, love, heap sugar, cloth pocket, found that these types of Pinterest models have reached nearly 30 , and later, Tencent Penguin shot, read the map. Know the world online, the original micro-letter, sweeping the court, however, this kind of site in the domestic best to say or petals, because the petals do more can bring visual impact, more aroused the desire to share.

However, some of the Pinterest of the class is actually a lot of, including Beautiful said, Taobao wow, Mushroom Street, everyone shopping and all visitors to the site will be Pinterest and shopping integration, the site positioning in the field of female fashion.

What are the key factors for the vitality of such websites? Have you ever thought about Pinterest's success? Personally think Pinterest's success lies in the right way to go for the road, at the right time and social Atlas has the right convergence, based on contingency discovery rather than purposeful search , waterfall flow brings a smooth and convenient experience, is a visual feast, like a beautiful window, look at the past, no need to spend too much experience will be able to find your favorite things, can be clothing, shoes and hats, jewelry, can make food, antique collection, some scenery, can also be based on interest, discuss sharing.

Although this kind of interest map website is the inevitable trend of development, the exploration venture investment one analyst said, in the homogeneity competition, the Chinese Pinterest pattern has several big development bottleneck, based on his several viewpoints, has intercepted the part which oneself thinks endorses.

First, from the independent Pinterest Web site itself, the necessary conditions for its foreign popular UGC platform is hot, thus protecting the quality of the content of the source, and the current domestic sharing habits of about 3% users, this condition is far from mature. How to ensure that content sources become the biggest constraint.

Second, Pinterest based on the common interests of the social model, the development of its driving force from the user's inner and spiritual temperament of a certain commonality, and this feature determines the Pinterest model of the site's audience groups narrower.

Third, the domestic class Pinterest website user main entrance for Taobao, Baidu, Weibo and social networking sites. Watercress albums, micro-Bo, everyone can use the original SNS user homeopathic launch, this to the independent category Pinterest site to form a certain degree of diversion.

"Such images, video sharing services may be divided into 30 or so sub services, about half of which are yet to be developed," said Paul Graham, a combinator partner and a well-known angel investor at US venture capital.

In fact, the car is a very good market, no one has to do this kind of interest mapping site. Watercress had with when, Amazon Book Shopping Guide is divided, beautiful said and Taobao cooperation for clothing and skincare products, such as women's fashion product to be divided, as beautiful said CEO Xu Yijong said "some domestic class Pinterest model as long as the formation of scale, will have their own commercial value."

As long as the positioning clear, focus on a subcategory, do specialize in fine, do suitable for their own category of Pinterest, for your audience group presents a beautiful easy to find the window, so that users active to enjoy this feast, you are not far from success.

How the Pinterest pattern in melee is moving forward at home is inconclusive, but social maps and interest maps complement each other, perhaps as the founder of the Dcci Internet Data Center, Yanping, said: "Pinterest is a typical subsystem that grows higher in the short term, The long-term direction lies in the integration and development of integrated social network and mobile Internet. And the independent Pinterest model of the late growth rate is bound to decline. The