Chinese-style public chip: not to make money, how to go in the future?

As a follower of Kickstarter, Chinese-style crowdsourcing now has to do is forget Kickstarter. Why are there so many followers of China's platform for public financing without much money? What are they worth? Not enough to live, there are two ways to choose in the future. Many entrepreneurs have admired and sought after Kickstarter. From "Big Fish Begonia" cartoon to "100,000 cold jokes", and then to the Song Dongno concert, "public Chip" began to be known to the general public. But as a highly American business model, "public-chip" can really take root in China's social soil or even open branches? Chinese-style public, go Kickstarter such a profit road is obviously not enough to live, they should do? Why does "public chip" suddenly leap into red? Why has the platform suddenly jumped red in the past two years? 1. The demand for personalized products is growing. With the current Kickstarter of the most popular intelligent technology products as an example, for those who are sensitive to new technologies, mobile phones, tablets and PCs are already unable to meet their needs, many geeks would like to be around every item, small to key, large to furniture are becoming intelligent. For big tech companies, although they are absolutely capable of doing such things, but because the demand is too small, it is not in their business interests, so will not take the initiative to promote such a change, which gives entrepreneurs the opportunity, and the current technological conditions of the mature greatly reduce the threshold of technological product innovation, This also makes the development of hardware products is no longer a big company's patent. 2. Changes in consumer psychology. "Because of the impact of the geek culture, more and more Americans are starting to accept technology luxuries, spending their money to support their favorite ideas, and buying them to express their distinctive taste, which is a far more advanced stage than we are at home in the midst of the rich, LV and Hermès." "Li Davi, founder of the Shanghai New Workshop," said. What is the value of the public? 1. In the United States, it is the VC model complement, is not suitable for the bulk copy of the product of the solution of the source of capital. Therefore, its strict demand for credit determines its existence of the soil is inseparable from sound laws and regulations, a good credit system and constantly create an innovative environment, which is why Kickstarter will be the first to catch the U.S. intelligent hardware innovation tide this round of Dongfeng. This shows that to do a high level of the public platform is a threshold, but the threshold is not just money, not even how much money can be raised for projects, or why Kickstarter has many imitators in China, where the credit system and consumption levels lag far behind. 2. The value of domestic public financing: The biggest value is that it is a magnifying glass and spotlight, it can bring the project is not only VC, as well as the product from a small audience to the consumer-level market resources required. In fact, even on the domestic platform, many project sponsors are not lack of financing channels. From the experience of dream NET, the ultimate financing success is often those who do notA project that lacks money. First of all, for those projects that are not short of money and relatively mature, the platform is actually a marketing channel. "Put the product on the Kickstarter is mainly to do well-known publicity, a lot of foreign agents through this to understand our strength." "Business value," said Hu Junfeng, founder of Smartwallit, a domestic entrepreneurial team. Smartwallit product is a Bluetooth 4.0 based wallet accessories, in kickstater and roll-call time respectively raised 76,000 U.S. dollars and more than 100,000 yuan. Users of the platform are generally more willing to try new things, which is very important for many innovative projects, because they can easily find their first batch of seed users and can hear direct feedback from the market. This is what the relatively mature projects value. It is almost impossible for the start-up teams, which are weak in all respects, to expect enough project start-up funds to be raised on the herd platform, hoping to be discovered by VC to change their fate. Finally, for those who often fret about not finding a good project, the platform brings together a lot of interesting projects for them to discover, on the other hand it is a rare "touchstone". Although the Chinese-style public has developed for two years in China, it is still a novelty for most people. The pattern of public financing is difficult to grow into towering trees under the relatively barren soil in China. First of all, depending on the trust mechanism and the level of the economy, the local public-funded platform to raise the funds is actually very limited. On the other hand, with the emergence of a variety of platform and hardware business incubator compared to the domestic original good creative project is very few, the platform has to drive a net, but there are not a few tail fry. More deadly is, from the Kickstarter inherited from the business model of the project is more difficult to run at home. The basic business model of public financing is very simple, which is to draw a certain commission from the funds of each project funded successfully. The proportion of Kickstarter is 5%, the roll call time is 10%, the dream Net is 6%. According to official figures from the Kickstarter, its total funding reached a record 319 million dollars a year in 2012, which seems like a good result, but the 4-year-old Kickstarter's revenue is no more than $16 million, according to 5% per cent. At home, the largest roll-call time in two years of total funding is not only 6.5 million yuan, compared to its 500,000 dollar angel investment, profitability is not optimistic. Chinese-style public-raised the future of the two routes of the business model from Kickstarter to run hard, many of the site also no longer hope it. On the two anniversary of the establishment of the roll-call, Zhang You announced an unexpected decision--the time for roll-calls is no longer on the platformProject: "We communicate with a lot of VC, they do not feel that this mode of commission is a very big business, so we suggest that we do not use this business model." "In fact, the online two-year dream network did not start charging Commission until the beginning of this year, and he has tried many other profit models before, but the results are not satisfactory." Tearing down the original business model, what about the new business model? There are probably two other roads to choose from. 1. Do the resource platform. The site's creative products and hardware companies, VC combined. "If we can really attract all the good projects in the future and we have a big chunk of resources, then there will be a lot of business coming out of these resources," he said. "Because of fear of emulation, Zhang You will not disclose the future of the specific profit model, but said that the call time to create a similar Taobao platform, so" must be on the B-end charge. 2. Be an incubator. Because of the mastery of many quality projects, want to seek breakthroughs in the business model of the platform in the future can fully invest in the platform of outstanding projects or even direct transformation into an incubator. But either way, the industry has basically formed a consensus, that is only by the commission of the business model is not workable, the public to survive the site, we must find other profit model. At present, everyone is still in the stones, the public-chip model in the country is still far from stereotypes, the entire industry is still full of uncertainty, even if the development to today, who can not pack a ticket to say that the public will be able to develop into a reliable big business. But whatever the outcome of the future, the public-chip model itself is at least a useful attempt to be sure, especially in the domestic "cottage" culture prevailing cultural environment, the public-funded site does provide a platform and opportunity for innovation, and this is the roll call time and the dream net worthy of the industry affirmation and concern the root cause.