Chinese wine Network "Fast purchase Concept" will be the whole aspect instead of group buying mode

With the rise of the new shopping mall, a new round of the battle of electric dealers intensified, some traditional shopping sites are constantly hit by new shopping sites. As the most traditional mode of electric business, the mode of business is still the mainstay of the electricity market in the past few years. But the market is constantly changing, consumer mentality has been blindly pursuing low prices in turn more focus on product safety, source reliability and quality supportability. In accordance with the existing market characteristics, timely adjustment. Chinese wine network CMO Wu Weiding said, "We should take the consumer as the center, use all sales channels, will consumers in a variety of channels shopping experience seamless link, while the consumption process to maximize the pleasure, instant convenience." Make it a new mode of operation of electric business. (In the Wine Network has been revised map) the traditional online shopping model is a liquor-type electric trader, Jiuxian Network has been focused on the business model. As a vertical electric dealer, Jiuxian network of its own official website Sales Limited, more is the cooperation with the platform, with the platform-like electric business constantly open, its market share or be constantly seized, the prospect of danger. Under heavy pressure, Jiuxian network had to start layout o2o. Insiders pointed out that the Jiuxian network O2O model and no actual content of support, because its lack of their own stores or even franchisee, Jiuxian network does not have the ability to ensure the safety of products, consumers can not judge the true and false wine. This for the high quality of the beverage industry, if you want to develop is tantamount to "wishful thinking, Arabian Nights." Anti-view in the wine network has a large number of franchisees, the scale of the wine industry in the forefront. At the same time franchisee is based on the wine given by the rules system and management model to control, including product quality, price and so on. Have a very high product protection, consumers can be assured to buy. Regarding the O2O mode, the Jiuxian network, which has dominated the mode of the Business-to-consumer for many years, cannot be easily rid of it, while the O2O mode is still in the development stage and it is difficult to merge with the Business-to-consumer. It turns out that this is true, although the Jiuxian network has also set up a group buying mode of the brand special sale, but did not launch in the Jiuxian network, but to open up a new platform, the reason is that the two different modes of operation to create new and old users can not be combined. To Jiuxian Network recently launched the group purchase site for example, the site is not relying on the Jiuxian network website, but the independent existence. For independent group buying website, the survival rate is only 3.5%, the competition is intense. Some experts pointed out that the current domestic group buying has entered the capital in winter, large-scale flow of the purchase in this year has been difficult to do, the flow of resources has become the current domestic purchase of scarce resources. and Jiuxian network under the support of the new group purchase site address, not only difficult to achieve with the old user sharing, more difficult to get the recognition of new users. Anti-viewing day cat, Jing-dong, suning and other domestic top electric dealers, and O2O are also in a platform to complete, more importantly, with the growing network of market, product innovation and service areas continue to expand, e-commerce user demand has changed dramatically, similar to "buy" The single marketing model has been unable to meet the average consumer. There is an urgent need for an understanding of consumers,Product diversification and have a certain sales force online platform to solve the user's one-stop consumer demand, truly meet consumers. For the Chinese wine Network, the official website is just exerting force. Jiuxian network want to change a pattern will inevitably lose the original strength, but the wine network can be very natural into the above advantages, a new page with product diversification, quality assurance will bring unprecedented breakthroughs. In terms of human efficiency alone, in the wine net only 200 people's team has done the Jiuxian net Two-thirds market share, the opposite view Jiuxian Net has 2000 many people's huge team, which is superior is inferior Kako. The new concept of online shopping and Jiuxian network is different, since 2013, the Chinese wine network that is to vigorously develop O2O, to the entity model of the enterprise, to logistics enterprises for the follow-up development of power, the realization of the B2C+O2O business model, will be the entire platform to create a community of marketing and consumption. At present, the Chinese wine Network again exerting force, in addition to the new market features redefined the concept of online shopping, more integration of their own beverage industry liquidity, product diversity characteristics, the online content page to achieve the ultimate. It is understood that the network of wine network shopping concept is in the flash purchase, buy, special sale on the basis of a combination of a new shopping model-"quick purchase." The concept is in all online shopping site innovation and breakthroughs, such marketing model is not only the wine industry leader, but also many of the concept of the pioneer. "Quick purchase" will subvert the original site of the brand special sale, group purchase such a traditional single form. More diversified product structure has been presented, so that consumers get real concessions. Chinese wine network CMO Wu Weiding said, "' fast-buy ' new model will be combined with PC-side, APP, web site platform, such as full launch, is the second time in the marketing of wine network sublimation. We want to meet the consumers on the Internet, the constant progress and demand, constantly changing, we follow their rhythm together in the future market to make greater breakthroughs. "' Fast-buy ' as a brand new online shopping concept will bring great impact on the market, the future is no longer a group purchase and brand special selling world, ' fast-buy ' era has come, and its flexible marketing model will be the unprecedented popularity of consumers. "Wu Weiding points out. On the one hand can let the old user get more satisfied with the consumption experience, consolidate the old user "sticky" to ensure the flow; On the other hand, the other main function of group buying is "pull new user", the wine network through the "fast-buy" mode of optimization upgrade, can greatly expand the consumer of the core users of the consumer. A wealth of commercial stalls in the wine network currently has three business schedule to support the "quick purchase" of the new concept of online shopping. Schedule activities rich, each has advantages, so that consumers on the quality of goods, prices achieve double harvest. At the same time more to promote the flow of products, speed up the shopping process. Schedule One: The speed of a minute "quick purchase" in the wine price will be low to the extreme, some even lower than the purchase price. Any beverage may be available in a minute and sold at the lowest selling price in the whole network. As long as the timely payment, a minute time users can rob how much. "One minute of speed" is a new type ofShopping concept, broke the original business of traditional marketing model, break through its limited pattern. Not only allows users to experience the benefits of grasping, but also in accordance with user needs timely adjustment, replacement of the corresponding information for consumption options. "Quick purchase" from group buying evolved, but in group buying on the basis of a sublimation and breakthrough. For users, the traditional consumer can no longer allow users to have their own consumption concept, "fast-buy" at this point was a revolutionary change, what users need, "quick purchase" to sell what. In the new mode, 300 drinks are sold every day in the activity. Schedule two: One hour flash purchase "flash" price is higher than the "speed of one minute" price, but still lower than the normal price. One-hour fast purchase and two-hour fast purchase, offers are different. The situation is similar to the "Brand special sale" of many listed companies, but more flexible. Just as the original group buy why can subvert the same, but is "fast", with various activities to stimulate consumer consumption mentality, speed up the shopping market liquidity. Poly-Mei Excellent products, only the goods will be listed companies, such as the common shopping model, they are successful because this type of online shopping model is recognized by the Internet, is accepted by consumers. The introduction of "flash shopping" is in fact the reform of the fast-consuming model, and the combination of advantages after the launch. "Flash shopping" is also a new model, the full network coverage is also more common, can be adjusted to the immediate needs of users, so that consumers with the least amount of time to get more concessions. Schedule three: Group purchase in the Wine network coupons, red envelopes, vouchers and other preferential activities issued frequently, and group purchase complementary, users can visually view the page to choose, while providing online customer service at any time. In the network will be through multi-channel membership integration, such as Cat, Jingdong, official website, wireless client end, offline entity stores and other resources for integration. Give full play to the "fast-buy" advantage, will be to the future of online shopping market to bring how much impact, let us wait and see.