Chinese wine o2o and big crocodile Yu long reach strategic cooperation, hidden industry change

A few days ago, the Chinese wine Network and Tianjin wine tycoon group reached strategic cooperation, began the comprehensive development of Tianjin market. There is an industrial revolution lurking behind the deal.

The emergence of the Chinese wine network from the beginning of last year's O2O, the performance of this year's more vigorous, its goal is directly under the line of the traditional wine franchise system.

It is reported that the new start of the overall investment in the wine chain, to a large extent, subversion of the traditional wine industry, the original mode of commitment to all manufacturers "0 cost", that is, cut off all cooperation costs.

For manufacturers, usually settled in similar channels, the need to pay into the shop fees, promotional fees, brand management fees and other costs, not only can not guarantee for the manufacturers to solve practical problems, but increased the additional costs.

The Chinese wine network seems to play a "from the Stars" role, tearing and cutting off the traditional wine sales channels in the gray chain.

At present, the wine line has 18 network channels, offline will open up 6 cities nationwide covering 300 distribution shops. But in contrast, China's wine industry market has reached 1 trillion scale, online sales of only 1% of the proportion.

"Wine products in addition to the general fast-selling properties, but also the ' immediacy ', ' experience ' characteristics, compared to other online shopping, the business needs to solve the problem than the open platform and the more difficult to the consumer. Rai Jingyu, chairman of China Wine Network, said that the O2O system not only solves the goods ' entering, selling and saving, but also includes the customer Relationship Management (CRM) system, as well as the whole line of the wine network.

China Wine Network is trying to this set of O2O system for free to join the merchants, so that the winery's national stores are to achieve "in liquor management." Even if the manufacturers operate independently, the logistics distribution system of the wine network can be shared with the manufacturers.

Not just manufacturers, according to billion power network, has opened the Smoke hotel, liquor stores can also join the wine chain, not only can be free to share the wine 020 information system, the size of the procurement of low-cost supply chain, but also for the wine network users around the distribution (five km). Each order, the store will earn a considerable amount of distribution Commission.

From people familiar with the knowledge, at present, the Chinese wine Network in Beijing, the average daily distribution of about 500 per day, the scale is gradually expanding "single from the distribution increase point of view, a single shop to increase the monthly income of more than 5000 yuan, the region to join the annual increase of 500,000 yuan." ”

In addition, the Chinese wine chain will also provide training to join the store support, including system training, business training, process training, distribution training. In the process, the Chinese wine chain also adopted a free policy.

"With the Chinese wine cooperation, the wine is to help everyone to sell liquor, not to increase the weight, not to lose money." "Free to join the policy is no doubt in the loss of business, but the chairman of the Chinese wine Rai Jingyu that the wine is not" stupid ", from the distribution of the rate and efficiency, can support the basic operating costs of the offline stores.