Chongqing Electric business talent lacks 31,000 in the horse to seek

Commercial newspaper reporter Sunjong Yingliyang

"By 2015, the proportion of enterprises implementing e-business in Zhongqing should reach 15%~20%." "This is a goal in the three-year revitalization plan of the Zhongqing consumer goods industry issued by the municipal government."

However, in the traditional enterprises to accelerate the net, as well as the original E-commerce constantly expanding the scale of the situation, the shortage of talent is becoming a major impediment to the development of E-commerce in Chongqing. Commercial newspaper reporter recently from the City Network Merchants Association learned that at present only in the urban active degree is very high in more than 6,000 electric business enterprises, talent gap is as high as 30,000 people.

Dynamic: Enterprise 3 months recruit talent

"The recruitment information hung for three months, still did not find the right talent." "Chongqing Fun to buy Network Information Consulting Co., Ltd., general manager Zhu Jie reluctantly told the business newspaper reporter, this year, he was thinking of expanding the size of their company to make a team of hundred people, but unexpectedly, recruitment information hanging out for nearly 3 months, but nobody."

Zhu Jie said that to create a convenient service market, to achieve community cloud services, is his current major development direction. The company is in the recruitment of more capable personnel to strengthen the team stage, but the current manpower gap is hundreds of people. "Finding a person who knows both the Internet and marketing is as difficult as a needle in a haystack," he said. "he said.

In fact, many local internet companies face the same embarrassment of Zhu Jie find the right talent, has become a major bottleneck in the development of enterprises. Pichunlin, the owner of a clothing store in Jiangbei District, is expected to achieve tens of millions of dollars in sales this year, but it also faces a shortage of power-quotient talent.

"Now the worst is the marketing promotion staff, in the existing staff, the promotion of marketing do not know much, now cargo, keyword optimization can not find help, only I personally." "The lack of human resources, so that Pichunlin feel helpless, this simple marketing, in Chongqing, more than 3,000 yuan wage is not low, but it is difficult to find the right talent."

Chongqing Network Merchants Association secretary General Davilian told the newspaper reporter, according to incomplete statistics, Chongqing City active electric business enterprises have more than 6,000, but these enterprises have a talent gap of up to 30,000 people, calculated down, equivalent to the average of each enterprise talent gap of 5 people.

Status quo: High salaries are difficult to find "maxima"

"From the salary treatment, ordinary customer service staff's basic salary also has 1800 yuan, calculates the commission, one months can have 2500 yuan of income, slightly above the manufacture, the service and so on industry." Davilian told the newspaper reporter, many enterprises will professional art of the wages have been raised to 7000~8000 Yuan January, but the industry's most of the art still stay in the "only beautify the picture" of the initial stage.

Davilian said that although the current vocational schools, universities and other efforts to cultivate internet talent, but most of the workplace novice. Professional art talent, marketing talent is the most shortage of enterprises.

"First out of the campus novice to the industry unfamiliar, can slowly church, but to independently administrator, you must have experience." "Zhu Jie introduced, because they have other business, in E-commerce this piece has always wanted to recruit a deputy general manager, the annual salary of 100,000 ~20 million is not a problem, but the bitter wait for several months still haven't found" wishful husband. "

In the past two years, Chongqing Electric business has developed very quickly, and the demand for experienced talents is great. "Chongqing Electronic Commerce Association, Deputy Secretary-General Wang Shuseng, Chongqing E-commerce University personnel Training is also increasing, but the most needed is the work experience of personnel, management, operating personnel is extremely deficient."

"Although there are many job seekers, they are less suitable." "Meeting Bo Talent Network related to the person in charge, in fact, the internet industry has become a job hunting incense, take this March, the network statistics of the industry demand 7,213 jobs, but a total of 81,406 resumes received, the talent supply is far greater than the demand." But the ultimate appetite for business is very small.

Reason: E-commerce atmosphere is not strong

In fact, the lack of internet talent, in the national performance is more prominent, according to worry released the "2012 Chinese internet Marketing career Development white paper" shows that 2012 the national Internet Enterprises only on the network marketing talent demand reached 1.16 million, the overall gap of about 550,000 ~65 million. And in the next 3 years the enterprise demand will increase by 30%, the shortage of the state is difficult to ease.

Compared with the situation in the whole country, Chongqing faces a more serious shortage of talents. According to Wang Shuseng, Deputy Secretary-General of Zhongqing Electronic Commerce Association, the lack of internet talent in Chongqing is rooted in the fact that the local Internet industry started late and lacked the corresponding development atmosphere, resulting in the flow of talents to coastal cities.

In this respect, the founder of the Li Mao of Chongqing Online Liberation Monument also agreed. "At present, many enterprises of technical talents are basically to Beijing, Shanghai and other places to" dig ", due to the overall environmental atmosphere of the lack of the same position of talent, to Chongqing, the treatment requirements are higher, and Chengdu, sometimes will be higher than one times. "he said.

On the other hand, it is also related to the lack of understanding between Chongqing's Internet enterprises and talents. "Wang Shuseng said that the rapid development of electronic commerce in Chongqing for the past two years, enterprises are willing to make efforts in talent, but the lack of enterprise and talent display platform, mutual understanding is not enough, leading to enterprises recruit people, talent can not find the right enterprise embarrassing situation."

Davilian also said that the past in the coastal development of electricity dealers, many people still immersed in the mainland to do entities, "against" E-commerce, in such an atmosphere, excellent talent will naturally alienate the electrical business.

Breakthrough: School and Enterprise to solve the dilemma

On the one hand, the rapid expansion of the enterprise demand for talent is increasing, but on the other hand, supply and demand are far behind, how should we solve?

"The most important thing is to increase the strength of talent training." Chongqing, a professor of E-commerce and marketing, said Shaobing, because the overall atmosphere of e-commerce development is not good, the introduction of foreign talent, even if the introduction of the retention is a major problem, the most fundamental also from the internal training to start.

Shaobing home, the current Chongqing has to carry out E-commerce professional schools have more than 10, this area of talent is not small, but lack of work experience, enter the enterprise can not immediately start. This requires more cooperation between enterprises and universities, through the establishment of internship base, or the regular introduction of experienced personnel into the classroom, and other ways to strengthen personnel training. This year, Chongqing University and the School of Management has reached a cooperative agreement with the cat, some experienced lecturers will enter the school training, at the same time, students can intervene in advance the seller's activities, to help do marketing, planning and so on.

"At present, Shenzhen and other fields are already trying this method, by the school Electric Business Project team to undertake the business of the enterprise, professional teachers when the" CEO ", to help enterprises" open shop ", students when" waiter ", fully assume the business E-commerce needs of marketing, shop art, brand promotion planning business, very worthy of reference. Shaobing said that for high-end talent, enterprises can be carried out through internal training, such as sending to other enterprises to learn.

In this respect, Davilian said, at present, the Chongqing Network Merchants Association has signed the cooperation agreement with Chongqing University of Posts and telecommunications, and is working with Chongqing University of Business and other universities to discuss cooperation, so that the school for the electric Business enterprise directional training professionals, enterprises to provide long-term internship opportunities for students.

At the end of last year, Chongqing Network Business Industrial Park, etc. also held the local Internet Enterprise collective recruitment activities, attracted from Hubei, Guangdong and other fields to seek employment. Davilian Introduction, similar recruitment activities, the future will also form a normal, so that enterprises and talent between more understanding.