Close contact with new watercress

January 13, 2014, a name "Tatsu" (www.daluo.com) of the Community products quietly online, it is called. If the invitation is not from the official account of watercress bean mail, and in the "reach" saw big wave of watercress factory workers, this with thick Chinese medicine flavor of the name and different previous page design style and new brand appearance of the community, it is really unbelievable this is the official product of watercress.

"Reach" in a very unfamiliar form and everyone met. Its concept is so new that it is simply not the way the regular community social products play:

(with Watercress account login, the main content of the home page only 3 Content release button and the right side of the client download two-dimensional code, point open "decoration" channel)

I saw the north, but I couldn't keep an eye on this guy? I started a weight loss topic, but I couldn't subscribe to this whole topic, I could only focus on someone's weight-loss channel? When I was bored with the content, I found that I couldn't search for people and couldn't find the topic.

From the more familiar bean friends there to pay attention to a few channels, the home page dynamic information. A little more patience for a while, for such a small range of open beta products, I have a bit more new understanding.

Lenovo, the traditional community social products, the content of the organization to show the form of two kinds. One is the content that is organized by topic, BBS Forum, Post bar and group, you will see in it is a topic of everyone's speech content, one is to organize the content of people, Qzone, Weibo, light blog, etc., you see is the attention of all the topic content. Apart from strong relational social networks, the user needs to address the content community are: How to help users find the good content of interest.

How to find good content, subscribe to the topic or subscribers are one-dimensional content filtering, the existing community for how to improve the content of the signal-to-noise ratio also made a rich attempt. Subscribe to the theme of anyone can speak, natural cohabitation, mixed content. Vertical community, post bar and watercress group by letting content theme and the crowd more subdivision to let the content focus, more in line with the user's expected direction; know, hackernews then through the comments and algorithm sorting to the quality of the content to filter, so that users can more easily see the quality of content. And like Weibo, through the attention of people to filter the content of this idea, the attention of the people he published all the topics are not all of our concerns, signal-to-noise ratio and quality of the standard is naturally limited. Knowing that as a high quality content community, information organization combines subscription themes with subscribers, and the design effect is excellent. This is also a watercress broadcast has been trying things, in the past 2013 years, the watercress guess this theme of the selection of content also put in the neighboring broadcast.

And this "reach" is to provide a new way of thinking, simply: I only focus on someone on a topic of speech content.

We from the historical development of watercress, the first watercress reading, watercress film and watercress community broadcast is separate, and then the watercress Community broadcast to achieve the aggregation, each user in each channel generated by the dynamic synchronization to the community's watercress broadcast. On the one hand, users can see all the dynamics of their neighbors and improve their efficiency in a single place. On the one hand, it also became like micro-blog, neighbors tagged books, movies, recommended diaries, albums, participate in activities, and then to buy things, do things, what content is thrown in. With the expansion of the business and the increase of content coverage, the confusion of this information content will become more and more disturbing to users. If this is the case, the "I want to focus only on his reading and film dynamics" so that the demand for customization, from the demand or logic is very smooth. Just, if in the original watercress business structure to do, this customization will become a complex set operation, this operating cost will become a product of the burden.

From this background to look up, it is better to understand its product design ideas.

1 channel is a can through and cover things, things, tourism, albums, books and audio and video, and so on even all the content of the unit, very suitable for the content of watercress in the structured thinking (point of acquires);

2 people + theme of two-dimensional screening form, is able to higher customization, and maintain a lower operating costs of product design;

On the Zhao, if I pay attention to the "travel around the World" channel, then like eating a banana and drink a cup of tea this trivial content, it will not push me to the front. From the product design point of view, this two-dimensional content organization is a very creative design. But the product form is too novel, "channel" this unfamiliar concept and "pay attention to someone's topic" This kind of operation form, the user still not easy to accept suddenly. The harder part is whether the user can produce content, as the product designer would like, to have a theme series, which is more extensive than vertical reading, movies and stuff.

"Reach" as if the laboratory in the test tube in the deployment of new drugs, and the color of their spit and a brand formula is a bit like, rather than pay more attention to the composition of the study and clinical trial results. Know it, know it. Perhaps we can also contribute to the prescription of this prescription, maybe there will be a new idea to adjust their own medicine.