Ali Baba's opening bell in the NYSE was first rung by eight partners, and the internet age has been built to be an ecosystem. Among them, by the balance treasure knocked open the Internet financial upsurge of the heat continues, the traditional financial enterprises have been from the initial "fear" to embrace this surging tide.
Businesses such as banks, securities, funds and insurance trusts have realised that to win the "net" war, traditional ideas must be changed to break their limits on IT infrastructure and service patterns. New technologies, such as cloud computing and large data, have created more space and opportunities for the development of internet finance than imagined.
It changes behind internet finance
The concept of Internet finance was introduced in 2012, the heat began to rise rapidly from the emergence of the balance of treasure, on the line within a short period of time to create a capital scale and the number of customers myth. To achieve such rapid development, a variety of it technical tools is one of the most important driving force.
As we all know, financial institutions are one of the industries with more equipment investment in all industries, because of the special requirements for stability and security and the dispersion of business outlets, usually in the construction of infrastructure investment, but from the use rate is generally bad. Local sales offices, branches based on the traditional IOE structure, all need to build their own IT infrastructure, which will not only cause the waste of resources and duplication of construction, but also not conducive to data sharing and interaction, there is no way dynamic resource sharing.
The traditional it structure has become more and more obvious to the financial industry in the internet age. As Mr Ma said, "Alibaba Group's future development has three stages-platform, do finance, do data." "And these three stages need new IT technology support, the internet era of financial industry development is no exception." The big data is the real financial core resource, while the cloud computing is the core technology of finance, the two must become the very important means of the future financial institutions to provide the service.
Cloud computing and big data bring new opportunities
Industry experts believe that the future of internet finance will be a breakthrough in four areas. First, the pursuit of a significant reduction of financial costs, the second is the internet finance to bring the ultimate customer experience; third, cloud computing and large data, four is the direction of mobile Internet development. The first two guarantee the sustainability of the business, and from the perspective of the technology tide, to ensure the feasibility of technology, but the bottom of the analysis, are inseparable from cloud computing and the impact of large data development.
It can be said that internet finance was born at the beginning, it is limited to cloud computing and large data based on a new financial model. Internet finance must use new technologies such as cloud computing, large data and mobile payment to provide low-cost and efficient service mode for both supply and demand of capital. The attempt has forced the financial industry to merge with the internet industry, which has new technologies such as cloud computing, big data and mobile payments, seeking innovations in financial products and services.
Financial industry is a large user of computing power, in the Internet financial model, each participant will face a larger amount of data processing. The traditional It deployment faces the physical limit situation, the financial industry through cloud computing to guarantee the massive information processing already is the general trend. In the future, cloud computing data centers provide computing services to tens of thousands of financial institutions, and the financial industry's products and services are hugely innovative because of cloud computing technology.
Large data is the first technology to predict short-term human behavior, according to the book, which is coming soon. Through the analysis of effective data, we can reconstruct the service mode, adapt and satisfy the customers ' financial demand, and also guide and create the customer's demand. This is based on the efficient use of data resources, if not the computing power of the cloud, not through the Internet to provide dynamic service delivery and usage patterns, the resulting useful data can only lie in the server sleep.
Cloud computing pushes internet finance wave
Now that internet finance has become a big trend, many financial institutions are also beginning to realize that they need to use the Internet to do better service, but the direct selling and clearing system based on traditional architecture can easily meet the bottleneck. The biggest feature of cloud computing is its strong scalability, which can be scaled up at any time to cope with changes in internet traffic.
Aliyun is the domestic promotion of Internet finance popularization and practitioners, in view of China has a large number of urban banks in the IT and the Internet is relatively weak status quo, specifically launched the financial industry for the cornucopia business. After accessing Ali financial cloud services, banks can easily realize online payment and carry out online banking business with lower cost. At present, many internet companies have put their own systems on the Aliyun platform, the Bohai Bank, Donghai Bank, Tianjin Agricultural and Commercial Bank, Xiamen Bank and other banks through the cornucopia to achieve the online transaction payment function.
It is reported that this year's Aliyun Developers Conference (awdc.aliyun.com) will be held in Hangzhou in mid-October, the conference in addition to focus on cloud computing, cloud storage, network security issues, but also set up a special internet finance, from the fund, insurance, Professionals in securities and other industries have also focused on the forum.
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will not only be like Tianhong fund balance treasure, cornucopia, Hang Seng Electronics and other based on cloud core application experience sharing, but also brings together a large number of developers, users, we can create a common open ecosystem to find their own value. More financial enterprises are also starting to find common ground among financial products, using the Internet to learn from each other's layout, use the capabilities and resources of the cloud to help the financial industry take off.