Cloud computing provides data services to agriculture

According to foreign media reports, the founders of most software start-ups spend their time testing code in front of the computer, while the Copic (Matija Kopić) spends time on the farm.

Copic, 25 years old, was born in a farm in Viljevo, Croatia, where the village was surrounded by farms of corn, wheat and soybeans for four weeks. When he grew up, Copic a knack for making cheese, but that did not stop him from wishing to learn the passion of computer science at the University of Zagreb (University of Zagreb). Now, Copic, with the start-up company he founded, Farmeron, returned to the land.

Farmeron is an online data service where farmers can use Farmeron to collect information about their livestock: eating, health, reproduction, milk production, type of drug or dosage. Farmers usually have huge numbers, but they lack training or tools to analyze the data. Copic says farmers get print reports from machines. They were given reports on health conditions, reproduction, milk production and veterinary data, and sat down to understand the data.

Copic's aim is to connect these data from farm machines directly to the network. Some machines are easy to do this, but not for most machines, which makes Copic have to customize the method of data extraction or skip some data altogether. Early adopters of Farmeron services plan to abandon the use of Farmeron because they believe that incomplete data is useless. Copic decided to use a very easy way for farmers to upload their data to cloud services. "I found that these people are very dependent on spreadsheets, and we are abandoning our efforts to confront this," Copic said. ”

Like consumer Web Mint, Copic focuses on making analytics fast and appealing. For months of eating and medical data, farmers had to spend days typing and analyzing, and now these results are erecting available.

Kapelna, a dairy farmer with nearly 400 cows in Croatia, Videan Bogdanovi (Vedran Bogdanović) said Farmeron helped him to meet the requirements of the relevant regulations, tracking and selling livestock, It also enabled him to report livestock deaths to insurance companies. It is important that Bogdanovi use Farmeron to manage daily feed ration and feed purchases, and often make minor adjustments, since feed costs account for about 70% of the Bogdanovi farm's expenses. "We are trying to save money where we can save," says Bogdanovi. ”

Farmeron is now strictly a dairy and beef company, Farmeron a monthly fee of 25 cents per month for farmers with up to 75 cows, a monthly fee of 45 cents per month for farmers with up to 600 cows, and large farms to pay for a custom plan. Copic plans to enter the field of crop management by the end of this year, and intends to provide data Analysis Services for chickens and pig-like poultry, and he even owns the software needed for frog breeders.

Since Farmeron collects data from many farms, Farmeron can make more extensive judgments about what to recommend, what products to use, and how to increase production. Copic believes that Farmeron can be particularly helpful in emerging markets because farmers do not have much knowledge of best practices in emerging markets. "This is the most valuable asset in such software," Copic said. ”

As soon as he entered the University of Zagreb to study computers, Copic immediately realized what role technology could play in helping farmers like his father. Two weeks after graduating from his master's degree in September 2010, he founded the company in Osijek and co-founder Marco Dukmeny (Marko Dukmenić). Initially, the products were divided into desktop and network editions, but Copic abandoned desktop software in April 2011 to enable rapid deployment in different countries.

Farmeron has raised 1.4 million of dollars of seed funds from NextView Ventures, Softtech VC, Seedcamp, startups, Accelerator Group and Naval Ravikant. The company now has a headquarters in the United States, and began to enter the U.S. market. Farmeron currently has a technical team of 10 people in Osijek and 2 sales staff in the United States, Farmeron plans to recruit 2 more employees this autumn.

Farmeron's rivals include web start-ups farmlogs, software vendors Farm works, and John Deere, which focus on crop data. John Deere develops software and provides network support services for crop production and equipment management. "Both in animal husbandry and in the crop industry, data is very important, as long as it is in High-yield agriculture," Deere spokesman Ken Gordon Ken Golden said. ”