Cloud Note Application Evernote users up to 34 million

Sina Science and technology news Beijing time June 20 afternoon, Cloud Note application developer Evernote CEO Fille Ribin (Phil Libin) announced at the London Le Web conference in Tuesday, the total number of users has reached 34 million, of which 1.4 million are paid users,　　This May was 25 million and 1 million respectively. More surprisingly, Ribin also announced the company's annual ARPU (per-user average income) on different platforms. On each major mobile platform, Android is 1.06 dollars, Windows Phone (Weibo) 7 is 1.44 dollars, iphone is 1.79 dollars, BlackBerry (Weibo) is 2.01 dollars, ipad is 2.18 dollars.　　On each of the big desktop platforms, the Web page is 1.81 dollars, the Windows pc is 2.33 dollars, and the Mac OS is 3.16 dollars. Ribin believes that the fewer users, the higher the ARPU, but some platform ARPU higher is the benefit of enterprise users, such as RIM BlackBerry. "BlackBerry platforms have very few users, but many are paid users.　　"he said. "Our philosophy is to simplify as much as possible the way users buy additional products," he said. We are not unhappy with the 30% share that Apple has extracted because they provide a very clear channel. People complain that it's too expensive to use, but if you think about the huge marketing support and exposure you get through the App store, it's not just a trading service, it's a marketing service. "Apple users have contributed the greatest value to Evernote, both in terms of user totals and revenue," he said. Referring to the allocation of development resources, he said: "About half." Half the energy to Apple, half to other platforms. "Specific to the other vertical applications that the company is developing, Ribin says 75% of users are from mobile platforms and 25% from desktop platforms." He also revealed that Evernote wants to develop more prominent applications of picture features. (Ding Macro)