Cloud TV hits the price war "cloud appliance" goes down the cloud to be more pro people

In recent years, with the "cloud technology" in the field of home appliances more and more mature, to color TV for the vanguard, air-conditioning, refrigerators and even kitchen appliances have embarked on the "cloud", especially since the beginning of this year, the home appliances giants have launched "Cloud home appliances" new products, so that "cloud" "51" approaching, the major color TV companies have launched a special price of the cloud television, indicating that "cloud electrical" down the pace of the cloud is accelerating.

"Cloud appliances" subversive industry pattern

Cloud computing is considered the world's third it wave, and all heavyweight multinational it giants such as Amazon, Cisco, Google, IBM and Microsoft are strategically laid out in the area of cloud computing. "Cloud Home Appliances" is the cloud computing and home appliances products, home appliances enterprises through a strong cloud service center and Software management platform to achieve direct communication with consumers. For example, you can use cloud technology customization services, upgrade product features, manufacturers can also use cloud technology for your home product quality tracking, security hidden trouble.

At present, in the city's major home appliances stores, "cloud home appliances" products have begun to take shape, but still to "cloud TV" mainly. Suning Electric appliances in charge of the introduction, cloud TV has accounted for the total sales of color TV more than 40%, but also show the trend of gradual increase. Gome Electric Director also said that the store will be in the "White electricity" field to introduce more "cloud home appliances" products, such as cloud air-conditioning, cloud refrigerators, to meet the needs of consumers at different levels.

Wu Yu, secretary general of Tianjin Household Appliance Association, ordinary household appliances evolved into "cloud home appliances", will be 1.0 to 2.0 of the "qualitative change", it means that the home appliance industry will enter the "whole customer-oriented era", home appliances products will be more specific to the direction of the product, even may become tailor-made for individual consumers. Chi Gao Air-conditioning chairman Zheng Zuyi even think that the advent of cloud technology, will guide home appliance enterprises from product manufacturing to cloud service provider's thinking transformation, but also to the manufacturing enterprise supporting services, a "big test", there is no perfect supporting services, "cloud home appliances" will be like no software smartphone, become consumers in the hands of "chicken ribs."

"Cloud technology" is no longer "foggy"

Recently, in Tianjin Skyworth held the million people group buying conference, a 58-inch new cloud TV custom machine, the price is only 5599 yuan, compared to the price of similar goods 30% or so low. In this TV, you can customize a variety of TV services, can also download a variety of games online entertainment, but also with the same function of the TV owners to achieve online communication. Chi Gao recently launched the "cloud Air-conditioning" products, originally do not use "cloud technology", the product can be used as a common home air-conditioning applications, you can use remote control to operate refrigeration/heating, dehumidification, wind and other functions, and the product once with the home network or WiFi connection, it turned into a powerful High-tech products , in the support of the cloud resources, consumers can personalize customization, the temperature, air volume, wind pressure and three-dimensional three-dimensional wind direction and so on to set up and obtain the appropriate software program, to build personalized leisure, meditation, sleep situation model, to provide accurate and comfortable indoor environment. O Colt will be open to the door of the refrigerator embedded Advanced Intelligent Network Technology, users can with the refrigerator intelligent system for easy dialogue, such as menu management, food matching guide and other information, but also to achieve voice mail.

Skyworth TV Director: "' Cloud technology ' in China's development with each passing day to describe it seems not too much, since the launch of the first cloud TV in 2011, in just 3 years, ' cloud technology ' has changed from concept to real ' magic ' of changing people's lives, as more companies are investing in the research and development of ' cloud appliance '. Cloud technology ' will have greater development space. With Skyworth, Changhong, Hisense and other color TV companies for the price of cloud television adjustment, "cloud home appliances" will be more "pro-people."

"Cloud era" intensifies channel change

Some analysts pointed out: the arrival of home appliances "cloud era" will make the industry channel change momentum accelerated, for three reasons:

First, the rise of "cloud home appliances" and the development of the Internet complement each other, as of last year, the total number of Internet users in China has nearly 600 million, more data show that by 2015, the number of Internet users in China is expected to exceed 800 million, such a large consumer groups will become the "cloud home appliances" the most important consumer platform; With 80, the main force of the market consumption, store "Amoy" home appliances consumers will be less and more, replaced by a mouse at home competition price and performance, because in the early promotion, most of the "cloud home appliances" are designated as high-end products, so the habit of online shopping 80, will become "cloud home appliances" consumption of the main force , the third is the cost factor, because "cloud home appliances" pay attention to consumer personalized experience, so the product model will be greatly increased, many "cloud home appliances" model is for a specific group or even a specific consumer and launched, so the booth cost will be greatly improved, which will make many brands more inclined to "Space Unlimited" network platform.

In the face of surging channel changes in the tide, the beginning of this year will be positioning itself as "cloud" suning appliance seems to have more say, the business owner said: "In the new" Cloud Merchant ' mode, we will face the production enterprise and the consumer both sides, the perspective each family and the enterprise, establishes the most direct communication channel for the two, the timely feedback consumer demand, thus provides more consumer most satisfied household electrical appliances product, achieves the multiple wins-win. The