"Cloud TV" is just a concept hype? Chinese and foreign TV concept competition

Currently on the market there are many color TV manufacturers launched cloud television products, including Haier, Skyworth, Changhong, Konka and other brands have launched their own cloud TV. And so far, foreign-owned TV companies in China are still pushing 3D TV and smart TV, did not follow the local color TV companies play "Cloud TV" concept.

"IT Business news Network comprehensive report"

Can surf the internet, can play games, can understand dialect, can even measure height and weight. Faced with more and more powerful "cloud TV", many consumers have questioned: Cloud TV is really so resourceful? Does television really need to be so smart?

"The function is too complicated for me to understand." Mr. Zhang, who was over six, had a most fashionable "cloud TV" at the beginning of the year, but was stumped by the cumbersome operation process. Mr. Zhang said that when buying TV, businesses are "fooled", saying that they can play a lot of games, TV dramas can also record, on-demand and playback. Go home to turn on the TV switch is completely confused, call the staff to understand, play games need to download the installation program through the Internet.

In the enterprise to do human resources work of the Miss Spring Festival to parents bought a smart TV, the result of home found that Dad has a special notebook, which recorded a lot of operating procedures, such as "Connect the DVD need how to exchange the format" and so on. "The original thought that smart TV can be more" easy to use, who knows too much function unexpectedly became "cumbersome." ”

It is reported that there are many color TV manufacturers in the market has launched a cloud television products, including Haier, Skyworth, Changhong, Konka and other brands have launched their own cloud TV.

And so far, foreign-owned TV companies in China are still pushing 3D TV and smart TV, did not follow the local color TV companies play "Cloud TV" concept.

A survey shows that the current rate of smart TV is only 40%; that is to say, only 40% of the users who buy smart TV really use the intelligent services provided by Intelligent TV, and the other 60% of TV's intelligent functions are basically "furnishings". In addition to being limited to the popularity of the network environment, the operation of complex, slow system response is the most consumer criticism of the flaw.

Currently on the market there are many color TV manufacturers launched cloud television products, including Haier, Skyworth, Changhong, Konka and other brands have launched their own cloud TV. And so far, foreign-owned TV companies in China are still pushing 3D TV and smart TV, did not follow the local color TV companies play "Cloud TV" concept.

"At present, some of the enterprise promotion is not good," cloud function is exaggerated. "The popularity of intelligent products still needs to be returned to the user experience," said Liu Hongnio, general manager of Hisense Electric. "Watch" is the most basic demand. He said that consumers will not use intelligent functions, and the popularity of the network environment and the previous product features are not practical or too complex, many enterprises for intelligent product sales training is insufficient.

"Smart TV, like a camera, should be a more convenient thing." Lu Xianbo, Deputy secretary general of China Electronic Commerce Association, believes that smart television should be "more stupid", even for the elderly and children can be particularly convenient to operate and use.

Experts from China's electronic video industry association say that many of the products introduced by manufacturers are still "concept products", although the prototype of cloud services, the rich degree of service content and the convenience of human-computer interaction, there is a great improvement in space.

Hisense Electric Appliance Multimedia Research and Development Center deputy general Manager Jianzhimin is blunt, he said there is no so-called cloud television this category, and only smart TV. Smart television itself should be "cloud" support, "cloud" is only a basic feature of intelligent television. Some manufacturers advertise cloud TV, pay TV, social television and so on are completely market hype, some misleading consumers.

Obviously, the concept of cloud television is nothing more than "cloud computing", a transplant concept. Cloud TV is the use of television programs using some similar cloud technology, connected to the Internet TV will become "Cloud TV", in fact, is usually called "Smart TV" just.

(Responsible editor: Duqing first)