Cloud World Congress: Cloud World leaders dialogue link scene text

Moderator: Dear Mayor Gou, Distinguished Director Zhang, distinguished guests, everyone good morning! I am the host of the world of IT manager, I am Li Chi from the world of IT manager, the 2011 cloud computing is very hot, here is the guest of the leader dialogue, Microsoft Greater China, Chairman and CEO Leung, please! Wang Wenjing, Chairman and CEO of Ufida Co., Yang, director of Intel China, the last one is the trend Technology founder Zhang Ming, Zhang created the trend of technology is the Chinese founder of the largest software companies, but also more than 1 billion U.S. dollars in sales, but also the first Chinese listed overseas software companies, At the same time is also the general field of the cloud industry to promote the most important partners. Mr. Zhang is also the hottest cloud-computing convenor in the Asia-Pacific region.

There are 45 minutes to share their best views on cloud computing with your leaders. So the theme of our cloud computing, I feel very good. Cloud base, this year about cloud computing has a lot of content, we have a common feeling, talk about the concept of cloud computing more, a lot of participants, are with the cloud, dial the clouds and go, we still feel foggy, today's theme is very good. From a consumer perspective, let's look at what value cloud computing can bring, and from that perspective, better understand the changes in cloud computing. The whole market has two major markets, one is the enterprise-level market, the other is the consumer market.

I think, on these two markets, each of the scene to talk about these two markets, first from the business-to-business market.

Microsoft Greater China Chairman and CEO Leung: Hello! Thank you very much for the opportunity to talk about the problem of cloud computing, I talked with the field for a long time to discuss cloud computing on our industry and the development of China to bring what opportunities. It is very important for me, we have done a calculation in China, 99% of the enterprises are small and medium enterprises. Because small and medium-sized enterprises their challenge is how to use it technology, because the threshold is relatively high, and put a lot of resources to support the IT system, with the cloud, the threshold is lower, because we can put the application in the cloud platform, you can use the new business model, and then provide to the whole of China's SMEs, Help them compete with larger businesses.

Because we can use the method of using electricity to charge, so there is a platform, we can help many small and medium-sized enterprises in China to do a relatively large development. Not only in our China development, we can take a further look, in our Greater China region, the Asia-Pacific region, and even the entire world will develop, for the entire business opportunities are very large.

Moderator: For small and medium-sized enterprises can bring better development. Wang, what's your point of view?

Ufida Co., Ltd. Chairman and CEO Wang Wenjing: My point of view, in the 60, 70 's familiar with the four words to express the value of cloud computing is economical. More, that is, can provide more services. The original mode can not provide services, in the cloud computing mode to provide.

Fast, this is an important advantage of cloud computing, whether it is personal consumer users or business users, we all want to process the information must be fast, preferably real-time. So based on the architecture of cloud computing, we can now achieve, especially for enterprise customers, good, is better use, easier to use, unlike the original so complex, such as we have to deploy the installation of the use of an enterprise system, extremely complex process, to be very professional team. I don't need it now. The last one is very important, that is, the cost is lower. Overall, whether individuals or enterprises, to obtain the same information value, the need to invest in the cost of it is much lower than the original, which is a huge value, a huge impetus.

So, I think economical, these four words reflect the value that cloud computing brings to customers. We mainly do business application market, we really feel more and more enterprises, the real need for cloud computing, not stay in the concept.

Add another point, as the moderator said, cloud computing has been particularly hot in the last two years, and we talk a lot. I can say that insiders are basically figuring out what cloud computing is? Many people outside the industry do not necessarily understand. Why is this happening? I think there may be an important reason that cloud computing involves three levels of problems. The problem of technical mode, the problem of customer application mode, the business model of the manufacturer. We often mix these three questions together, so it's not easy to figure out what's going on in the industry, and it's really hard for people outside of the industry to figure out cloud computing.

Moderator: Many of you here have 80, Wang Economical, there is a word behind, building socialism. I want to change, build the cloud era. Yang always.

Yang, president of Intel China Region: Hello, everyone! I think it's not just the business of business-to-business, or the consumer, the biggest feeling of all now, it's all things, all the devices are connected to the Internet, all connected to the cloud, this is the biggest change. Therefore, whether it is to do consumer, experience content, or commercial SMEs for business Operation platform. Actually, we've been exploring the past few years, any time before, any place, any device, anything, but actually cloud computing is the end-to-end idea that all devices are connected to the Internet, even in the cloud, to complete any device at any point in time, and then get personalized content or services. So, maybe consumer apps are more of a consumer experience entertainment, once commercial, at any time any place, any intelligent terminal equipment, more and more personalized information, the provision of business information, many aspects brought about by the convenience, rapid, efficient, resource integration, personalized service, these points are very obvious.

Moderator: It can be understood that the cloud era to a certain extent to break the traditional industry operation of the scene, anywhere can be connected to the network to handle business, so that enterprises become more flexible.

Yang, president of Intel China Region: It is this, the resources are more and more optimized, more and more complete, and very personalized service is provided to the enterprise.

Moderator: We came here this morning to have a experience, Yang always said will be realized, there will be more and more people, do not have to rush to the office in the morning.

Intel China President Yang: No traffic jams on the road, no delays in the work.

Trend Science and Technology founder Zhang Ming: This morning, I was very excited, is a lot of young people carrying bags queued to come in, I am really very touched. Because a year ago, Hotan always talk about such a conference, will not have a lot of people come. But, a lot of people come over, everyone with the mentality of innovation and the pursuit of new knowledge, the so-called cloud era pioneers, and a lot of young people, I am really happy.

Cloud application is now not talking about the basic concept of cloud, I may be divided into industry outside talk, first to practice foreign talk, people do their money, I am in the mother's birthday party, she unexpectedly also play in line Mahjong machine, the line machine she thinks is a mahjong machine, my granddaughter is two years old will also play, we used to speak of it technology, Everyone who has now become a person of every age will use it. So much for the use of people, and, in addition, you can see, use the most, now the computer is full, Tecocheri, IDC data Center needs a lot of energy, as well as the cooling factor, that is, in a very cold place, or where there is gas coal, we will cover a very large data center, and then can be transmitted to all parts of the world , these things are happening in the process. Cargoes, because there is a thing, the mobile phone has a positioning system, there are community sites, walking in the street, a press cell phone, said hungry, immediately within a kilometer of the restaurant today will be discounted, what has been eaten before, now also recommend what, these content is back to the background cloud computing support.

So, it will reach the opportunity of human being to make full use of and develop oneself.

In the industry, the cloud base is all there, Spadger, spite, OS, server, etc., OS is the soul, is a Kaiyuan of the original code, we will not have intellectual property problems, because it is Kaiyuan, and very stable, began in many telecommunications companies have 100 servers to do, next year 2012 may have to 1000 units. These are all gathered, everywhere is gathered, we can have the ability to do a data center, the data center to do it, the whole joint of thin terminals, are here, it is unbelievable. Everybody said that before, really? Can the Chinese really make new world-class software? The whole outfit? Yes, we did.

Moderator: Zhang always talked to the business-to-business and the Business-to-consumer.

Or the upside, because Liang Sum Yang Total, consumer market and enterprise-type market are doing, Wang always mainly do enterprise-type market, speak more system. Zhang always started, said the consumer market, consumers are not too concerned about what electricity is sent out, we know that electricity can make the home appliances run up, can light, it can be. For consumers, the connotation of cloud computing is less concerned about, but also want to know what kind of changes in life can bring?

Yang, president of Intel China: A little bit earlier, consumers are more concerned about personalized needs to meet, is personalized is very obvious characteristics. Now the development of the Internet, from the first generation of the Internet, the world people go to the same portal to get content. Later, it is community, that is, people who are interested to participate in interaction, is a small area of community behavior. One obvious feature now is personalization. No matter what equipment, even on the internet, more and more intelligent terminals are emerging, more and more personalized content to provide to everyone. Consumers are more likely to experience content and experience content in about two ways.

First, is the more and more push-type, pushed to a variety of intelligent clouds above, get the information is pushed over.

Second, more and more intelligent, is the position of service, according to this place, the restaurant before, will provide you, is more and more intelligent. The key is that no matter what equipment experience this content, are very gorgeous and personalized, visual impact is very strong, content is very rich.

Leung, Chairman and CEO of Microsoft Greater China, said that the content, for consumers they do not care about the hardware behind the software, convenient. In fact, cloud computing, we say is the cloud + end, because there are clouds, there must be terminals, this is very important. But the terminal may be very wide defined. Because we now often talk about mobile phones, tablets, all the electrical appliances can be a terminal, in our company, Microsoft is not only notebooks, tablets, PCs and mobile phones, are a terminal. But in fact there are other terminals, ATM is the terminal, thin terminals are terminals, the car is also the terminal. In fact, in what way, the establishment of an ecological environment. Not only is the back of the cloud, there is in the end, no matter what the operating system, can be integrated, is an operating system, you can put all the terminals I have just said to support. Now do 1.1 Point ads, this is our latest Windows8, is all terminals can be used on an operating system, can solve all the problems. This is very important. Because innovation, not only in technology to innovate, in the application of innovation, is also very important.

And the development of an application, the development of eight times the system, it is very difficult, time also wasted a lot. We are with our partners, like Ufida, we create a system out, all platforms, whether it is hardware, software, development tools can support all terminals, then to consumers bring very good benefits to the whole country benefits. All the electricity and resources need to save energy, people need to walk together, is to participate in, not only in the building of hardware and software, environmental protection, green it work together to reduce the demand for all electricity, the environment to do a good job. It's a challenge, but it's also a great opportunity for another industry. The entire cloud, not just in apps, is also important throughout green it.

Moderator: After listening to a few guests about business-to-business and the wonderful speech, I conclude that these words do not sound like cloud computing is not much of a relationship, it is my understanding, do not know right. I think of a few words that human beings have been pursuing, possibly equality, freedom and democracy. Why do you say that? After listening, I feel that the cloud is realized, through a variety of terminals, access to very cheap and the same knowledge information, when the knowledge and information are differentiated, that is, equality does not begin. Freedom, cloud computing can break all levels and can get good news for personal life and business. Personalized consumption, personalized business model, these words can represent the cloud computing and the basic application characteristics of this era, thank you, this stage of wonderful sharing.

The second stage, the personalized Question Time, is answered by every entrepreneur and then by every entrepreneur.

The first question, asked Beam total, now has two keywords, one is the cloud, one is the end, should also add a keyword, is a person, because the end is connected to the user, Cloud + end + user, cloud will become how?

Leung, Chairman and CEO of Microsoft Greater China: This is a good, cloud only end, this is a cycle of the process. Our view is from the perspective of our company, we need to spend a lot of time, is to put our end of the software to do a good job, consumers take full advantage of the end, to get the cloud services. We do better in all our resources. On the other hand, we also consider whether all future terminals are the same as they are now. Because now many of you are using the mouse, keyboard and so many years of technology, and our daily life is very different, very unnatural. We are now spending a lot of research and development capabilities, we spend 9.5 billion dollars a year, in research and development, or higher investment companies. Part of the natural user interface, why use the mouse and keyboard? Because of the development of technology after so much.

The first actually has come out, that is, we put the application in the game machine Xbox360, we have heard, but did not play, this is a very popular game machine, we also have a kinnect, body sense of the game machine, with gesture operation, will also be used for commercial applications, Put Kinnect in Windows, is thin terminal, people and terminals put together, to integrate, and then make full use of our technology, so that each consumer application terminals, all the cloud services to do.

Moderator: Comments on the guest is the King total.

Wang Wenjing, Chairman and CEO of Ufida Co., Ltd., I agree with the general view. I think that the cloud + end is already a huge breakthrough in the framework. But from the Cloud + end to do an extension, expand to + people, this is a greater breakthrough. Whether it is cloud computing, or any technology, the final embodiment of people-oriented more fundamental idea.

I think, if the Chinese traditional philosophy, Cloud + end + people, in fact, is equivalent to the Chinese traditional thinking in the oneness of the people of Heaven and earth. I think this is a good frame. Thank you!

Moderator: Wang General, the cloud computing sublimation, this better understand, can not let the King always idle, then asked the king of a software, in Zhongguancun has been insisting on doing more than 20 years, management software and management innovation in the same vein, ERP is the enterprise process reengineering, now the cloud computing era, the new idea of enterprise management will be what, How to live with the cloud.

Ufida Co., Ltd. Chairman and CEO Wang Wenjing: Today, many of the participants are the head of the business, everyone in the operation and management of enterprises, I think, have a most fundamental desire, I hope you operate this enterprise, business is agile, management is fine. It's called agile management. In fact, the application of information technology to enterprises, including management software, has already achieved this goal to some extent. So that our current management has improved, ERP system, so that the management of enterprise processes more and more sophisticated, more and more standardized, we also through a number of decision-making analysis system, so that our business decision-making faster response to the market. It should be said that so far, so that our business agile, management fine, and did not meet our entrepreneurs, business leaders expect and requirements of the level.

But after this wave of cloud computing technology, I think it would be a leap to achieve the most basic goals of the two business and management. The refinement of management, we may have managed to your business process, management to some important assets. But after cloud computing, can manage every item, can manage to any one of the grass-roots staff, can go to every customer, even his customers. Because the future of the enterprise computing model, just now the general said, the big is the Cloud + end + people, I understand must be a pervasive computing, everywhere is the enterprise calculation. For example, the office, the software company, each of the lights in the energy conservation control management are objects. We used to be in the cloud before the technology, a lot of things in the tube, but our management is relatively lagging behind, is relatively comparative fragments. But now the technology architecture combined with cloud computing can achieve dynamic sustainability. So, this allows us to manage the refinement to another level.

Second, on the agile business, we all hope that every chairman, every department head, all want to get the business management data are the latest, is to date, the latest status is what, but often we can not get. We got it from the end of last month or a few weeks ago. But now that the cloud computing technology is coming, the wish can be realized, because it can be done in real time, or near real-time, by the architecture of the enterprise. For example, recently to a textile enterprise customers have done a system, textile raw materials, but also a large enterprise. Textile raw material sales have a characteristic, the price calculates the area, the periphery area various manufacturers how to price, thus decides the price. Then they are doing the order processing, the original pricing decision is slow, but now we combine the cloud computing technology, the region related to the latest pricing of products, in processing orders, is displayed on the right side of the screen. So he can do timely analysis, timely decision-making.

This decision-making and enterprise management, can really quickly respond to the market, truly agile management. Cloud computing to the Enterprise management mode, the most important value is to achieve more sophisticated management, more agile business. But to support fine management and agile management, enterprise computing must be universal, must be real-time. To achieve universal and real-time, the final foundation is the processing of large data, is necessary. Thank you!

Moderator: Comments on the guest is Yang General.

Yang, president of Intel China Region: I was thinking about a question that Wang always talked about, including the general talk of Liang. From this perspective to understand, to a certain extent, cloud computing end-to-end connection, is from the industry, application, whether it is consumer, or commercial, is a big integration. When Liang talked about the user interface, I always thought, when I joined Intel 25 years ago, when someone asked me, I had just been in the job for a few months, why people invented computers instead of typewriters, I couldn't answer that question. After more than 20 years of thinking about it, the computer is used in typing. Beam always talked about the interface, I think it is very interesting, the interface changes very much, the initial typing, computer ban typewriter, but the keyboard has been retained, because people use the habit, how convenient to use, need more suitable for themselves. This application point of view, including the whole resources of Wang said, through a variety of intelligent terminals, consumers better experience this service. Enterprise words, through the service of information provided to help enterprises better management, management of this resource, faster decision-making, is actually a greater integration.

Moderator: My feeling is that the future enterprise management is a living systematic management, next is Yang General problem, calculate this word, at first feel more cold, add cloud, calculate become dynamic and drift up. What is the difference between the cloud computing age and the previous computing age?

Intel China CEO Yang: The biggest difference is personalized computing. Previously wanted to apply, such as five years ago, at that time more applications are computer processing, computer processing everything. Both Intel and Microsoft understand this, because we, the two companies, a chip, an operating system, is an obvious horizontal industry. At that time, the computer is more to help work and carry out all the calculations. The most common complaint is that computers are complex to use and experience. After Apple's ipad came out last year, people thought it was a personalized experience, a visual impact, and a personalized experience. If only a computer equipment for the calculation and processing, is the past 20 years of history, now obviously see, computing, personalized experience content, in each intelligent terminals occur, so the calculation is now in constant extension. Therefore, the real experience of the best results, in fact, is the need to calculate later. Cloud needs a very powerful data center to provide data processing, or the content just good, very personalized to push to a variety of intelligent terminals, but also very intelligent to push to the device, different devices, push is not the same. End to end is very personalized, personalized very obvious.

Moderator: Zhang Reviews.

Zhang Ming, founder of trend Technology: I have come up with the idea that the era of the cloud, which uses software and then a cheaper one, is much more democratized than the monopoly of Intel and Microsoft. This is a good thing, let China have the opportunity to stand on the world stage, to make world-class IDC, but also our common advantage.

Moderator: Thank you very much for Zhang, Yang always said that cloud computing is a personalized computing era, the more personalized, the higher the requirements for security, you are engaged in the cause of security software, the security of the cloud era, what is different from before?

Zhang Ming, founder of trend Technology: I'm simply speaking, I've been working on computer security for nearly 30 years, and there have been a lot of virus intrusions on Windows architecture, thanks to Windows for a lot of vulnerabilities that we've been working on. In other words, there are many opportunities now. There is no virtualization, virtualization, where the information is placed, do not know. As you can see, it's on this server, it's probably on cloud, or mobile. Used to keep the bad guys in the outside, from the net close to keep, all the places are holding, now different. Hackers are also from the cloud attacks come in, lurking in the inside, the information is leaked out, so said, the biggest difference, good people bad people are also not clear, the company is using terminal Joint, business is to cooperate with manufacturers to do, do not know bad people or good people. Unlike before, the good guys are inside and the bad guys are out there. The whole internet, the PC becomes receptacle, we focus on our data and now we can do it anytime, anywhere. At first everyone was afraid of the existence of money in the bank, afraid to take the money, now there is no such problem. We tend to have the largest share of technology and we can do better.

Moderator: Your point of view is the most qualified is the beam total.

Leung, Chairman and CEO of Microsoft Greater China: I've been waiting for a long time, be sure to respond, first on behalf of Intel to respond to the problem of monopoly, we spent a long time to create a standardized system, we spent a lot of time to create a good environment for all developers, a lot of good applications on our platform , or do good things to the whole world. We focus on our Windows8, but also with a lot of partners to give a lot of choices to developers. There is a good technology, we can put our two aspects of cooperation, more than 20 years of experience to provide to other platforms, which is still a good thing.

The problem of the loophole, first, I am glad your company is doing very well, our loophole also has a contribution. From two aspects, we continue to work hard to put our software, whether Windows7 or WINDOWS8, after all the software, as far as possible to avoid loopholes. Our platform uses a lot of people, attack people are also more, only two or three people use, the software will not be attacked. The so-called loophole, only confirms that the person that uses our platform is still more.

In response to Zhang's general description, cloud computing gives us a great opportunity, not just the cloud + end, but also the many other applications, social computing, how we manage it, we can take it very deep, use our cloud computing, have cloud computing, we have to cancel the limits of the region because a company, It is difficult to manage offices overseas, but for example, with good software and good platform, management can also be put abroad, which is also very good. Wang also mentioned how we can put our suppliers, all our partners on the same cloud platform, is also very good. We're not just using our apps, we can use social networks, and we have a lot of popular social networks all over the country. We can make the most of the ecosystem management of the whole enterprise.

Moderator: Thank you very much for the wonderful interaction between the guests. Due to the time, the next step is to enter the third link, we all say, cloud computing is an opportunity, not only for the IT industry, the Internet is a big opportunity for the whole of China is an opportunity, the last link, please each guest with a word, in the face of this opportunity, China still lack? Can really seize the opportunity.

Microsoft Greater China Chairman and CEO Leung: Many are equipped with hardware software talent, we can put a little farther, not only to see our Chinese thinking. Cloud Computing provides an excellent opportunity for the entire industry and the whole of China to bring our technology abroad. Because the starting point is similar. So we developed together. Now many companies, large enterprises or small enterprises, have made full use of our cloud technology, hardware, software and so on to foreign countries, we can compete with other well-known companies, why? There is competition to progress, I think it is very good things.

Moderator: Is the cloud computing starting point almost, the key to see how to do.

Wang Wenjing, Chairman and CEO of Ufida Co., Ltd.: the opportunity is very big, Nike company an advertisement word ethically do it, the main is to do. Combined with the application services of China's scale market and the breakthrough in basic technology.

Moderator: There are so many people at the scene today.

Intel China President Yang: The biggest feature of cloud computing that I talked about just now is integration, industry integration, I think, seize this opportunity, China really need to build a core competitiveness is very important, the cloud is end-to-end, is all aspects. I think that to have their own strength, the realization of the core competitiveness, the formation of a cooperative industrial chain, rather than singles alone, I agree with the concept of the cloud base, the first still do not know this thing, last week told me, let me go, I think this concept is very good.

Moderator: Yang always stressed that we work together to advance, because this is the integration of the whole to innovate and jointly promote the cloud era.

Intel China President Yang: must establish its own core competitive strength.

Moderator: Must have the core competitiveness based on the integration of innovation.

Zhang Ming, founder of trend Technology: Yes, what we lack is the question of confidence. As you just said, Beijing Cloud base has been all gathered, we will make next year thousands or even tens of thousands of data centers, IDC. Own things to do, need to have great confidence. We have been saying that the Chinese people do not have the means to do very good technology, but also stable and expansion, it is not so, we can do very well, we lack of confidence, the next time will be very large data and computing in the cloud base, a good development. In the long term, talent is very Chinese, colleges and universities for systems engineering or parallel operations, there is a large number of data, even statistical data, to achieve the relevant large data, as well as consumer behavior are collected, need to conduct a good study.

Moderator: Zhang said to have a lot of confidence to do. In many people's life growth experience stage, have such a moment, look up the sky, see the white clouds fluttering, dream also fly in the clouds. Although we are very busy now, look up the days less time, there may be the cause of pollution, PM2.5 Beijing more and more, see more and less white clouds. But we hope that this involves the transformation of technology and business, can give us the opportunity to awaken the dream of our hearts, can have more time to see more blue sky and white clouds, to bring people more good life, and once again thank you for the brilliant views of the guests to share, thank you!

(Responsible editor: Duqing first)