CNNIC China Internet Report, the size of mobile internet users up to 420 million

CNNIC 31st China Internet Report shows that the size of our Internet users reached 564 million, the increase in penetration rate continued to shrink compared to last year. Annual growth rate of 18.1%, mobile phone users 420 million. The proportion of users using mobile phones continues to rise, with good growth momentum. The first big Internet terminal is more secure, but the size of the mobile Web user is still a gap compared to the overall PC users, including desktops and laptops.

At the same time, 70.6% of netizens surfed the Internet via desktop computers, down nearly 3% from the end of the year. The proportion of Internet users using laptops is slightly lower than the end of last year, at 45.9%. The proportion of mobile phone access to the Internet continued to grow at a faster rate, from 69.3% to 74.5%.

The following are the core points of the CNNIC report:

China's internet penetration rate was 42.1% in 2012, up 3.8% per cent from the end of 2011, while growth in coverage continued to shrink from last year. Mobile phone users 420 million, annual growth rate of 18.1%, the proportion of users of mobile phones continue to improve, the first major internet terminals more stable position, but the size of mobile internet users and the overall PC users (including desktop computers and laptops) compared to a certain gap.

By the end of December 2012, China's micro-blogging user size of 309 million, compared with the end of 2011 growth of 58.73 million, netizens in the micro-Bo user ratio of the end of the year up 6%, to 54.7%. A considerable portion of the user's access to and delivery of Weibo occurred on the phone terminal, as of the end of 2012, mobile phone micro-blog users reached 202 million, that is up to 65.6% of micro-blogging users use mobile terminals to access micro-blog, mobile user behavior so that Weibo becomes the mobile internet era of the most development potential products.

Online shopping and group buying maintain a high growth rate

As of December 2012, China's network shopping users reached 242 million people, the internet shopping usage rate increased to 42.9%. Compared with 2011, the net purchase user growth 48.07 million people, the growth rate is 24.8%. In the context of a gradual slowdown in Internet users, online shopping applications still show a rapid growth momentum, 2012 of the total user growth exceeded 2011, the growth rate was higher than the same period last year 4%.

The number of customers in China Group was 83.27 million, the utilization rate increased to 14.8%, up 2.2% from the end of 2011. Group buying users grew by 28.8% a year, maintaining a relatively high user growth rate. Group buying serves as a consumption pattern that has taken root in the client.

E-commerce applications in the mobile phone side of rapid development, the overall bullish field. Compared with 2011, the proportion of mobile phone users using mobile phones for online shopping has increased by 6.6%, and the number of users is 2.36 times times the end of the year; Mobile phone users accounted for the comparison of the end of the year 1.7%, mobile phone online payment promotion 4.6%, mobile phone online bank upgrade of 4.7%, the three categories of mobile applications, the user size growth rate of more than 80%.

The proportion of Internet users has dropped markedly, and the proportion of Internet users is over 90%.

In the Internet cafes, school rooms and other places to access the network, the proportion of netizens to decline a greater extent, Among them, internet cafes accounted for a 5.5% decline in the school public computer room Internet users accounted for a decline of 3%, the provision of public access to facilities for the use of the site is declining year in, is the personal Internet equipment holding ratio and network access conditions to improve the inevitable result. The proportion of Internet access in the home continues to rise, with 91.7% of internet users surfing the net at home at the end of 2012, up 3.4% from the end of last year, showing a continued rise in household Internet access rates.