Combining micro-blogging with its own sparkle

In the Internet age, innovation is a word that is often referred to. Often hear the industry's rebuke to me: You always preach innovation, not at all practical. All good ideas are done by the American Devils, we have to follow. Many companies do not engage in innovation, plagiarism, a cottage can also be rich.

Yes, America does occupy the upper reaches of the Internet industry, and most innovations are made by American companies. But because the history and pattern of China's internet industry is different from that of the US, there are many American companies that may not need it and where Chinese companies can try. Yes, because China is underdeveloped, many two or three of the flow of plagiarism and Shanzhai can indeed make a fortune. But if we all go to plagiarism, all go to the cottage, competition is very hard, the result is often new companies and small companies difficult to develop. In fact, if you are willing to think about it, you can still find some innovative points. From this point of view, advocating innovation is the most practical one. Moreover, the innovation is not so difficult, have courage, good learning, many practice can always find a breakthrough.

Weibo is a very popular network service today, but the basic model of the same, the same service, the first-hair advantage is obvious, the following offensive weak. In fact, each company has its own core competitiveness, have their own shining points. Why not the microblogging and their core competitiveness and sparkle, do a different thing, dislocation competition? For example, a portal site or a company that has a search base. I use Sina Weibo as an example.

Weibo's writing box is the core of the entire platform and can be written up to 140 words. What if it's also a search box?

And not to mention it as a legendary semantic search how appropriate, even with the current traditional keyword search based on, you can have some. This information is displayed in the display area below when the user posts what they want to say or forwards comments about the news. What if you put a "info" button next to the "Forward", "Favorites", "comment" three buttons, and press down to show a news area? This information display area lists search results, such as three related news on the left, and five user links on the same topic. There are a number of related ads and service links on the right. The space for this display search result is not too large to fit in with mobile terminals. Of course, Weibo's writing box can also be a pure search box, as long as users write their own search requirements, press a new "search" button, this information and its search results do not need to be sent as a microblog, but only as a search behavior displayed on the user's own terminal.

There are at least a few benefits to the microblogging service as a search service:

First, make Sina as a news information portal of traditional positioning and advantages and micro-blog integration. Users can read the articles published by the professional media in a wide variety of topics under the guidance of interactive interactions. If you do not have a full web search, you can start from Sina's own website and partner's website search.

Second, redefine the microblogging as social media positioning, make gossip and media news information organically combine, enrich the news information dissemination socialization channel. This can also make the public sound noisy, rushes, Twitter micro bo more professional and in-depth discussion and thinking, to avoid catching wind, the erroneous, superficial intuitive existing problems.

Third, the increase of the stickiness of micro-bo, both the position of personal speech, but also the transmission of traditional media channels, so that micro-blog has become the main channel of information dissemination, increasing the user's use of micro-blog time.

The last part solves the micro-blogging business model challenge, makes the traditional search creation of the keyword-related advertising display mode in the microblogging has a place, and will not destroy the micro-bo structure, the existing upper-right corner of the search can also be merged to cancel.

The last is to improve the technology threshold and competitiveness of Weibo, which provides a possible direction for the transformation and evolution of Weibo to a powerful WEB2.0 platform.

The possibility of mutual concern among users interested in the same topic has been improved, so that the current mainstream one-way attention and attention to two-way attention to the real social network mechanism (SNS) evolution. Finally, and most importantly, start experimenting with new generation of search service innovation, so that the company missed the search on a bus after the first to lead the trend of the times.

Internet innovation is constantly, domestic network industry in the back tightly after, the result is the product more do more, mountain, homogeneity of serious. This has greatly impaired the user's feelings, reduced the product promotion ability, increased the degree of competition deterioration. And some companies for capital operation and other considerations, and constantly engage in dismantling tricks, but also against the industrial development of the general, platform and open the trend. If there is more effort in the integration of existing products, there is actually room for innovation. Tencent's integrated innovation in instant messaging and Baidu's integration and innovation in bar products are good examples. The microblogging also as a search, if not the requirements of perfection, many companies can now try. For example, Sohu, NetEase, Tencent and other portals have micro-blog and independent brand Search, are now lagging behind the leader, why not try to be one, two weak to become a strong? Sina's site search has a foundation, why not integrate into the microblog? Baidu can also consider the reverse, the search box has also become a micro-blog box, To turn the search into a social-WEB2.0 platform?

In the past the Internet has been blank, we are competing to do addition and multiplication, the results of a Web site become bloated, inefficient, ugly and incomparable. Today the Internet is flourishing, in fact, you can think about it backwards, do the appropriate subtraction and division. With Jane as Beauty, beat and ten, this mode of thinking is especially important to adapt to the development of mobile terminals.