Comment: AI is key to unlocking large data

According to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Big data and how to better use it has become a long-term theme, There has been no satisfactory conclusion to the numerous endless discussions on this subject. This is a technology that will unlock benefits and weak artificial intelligence, which will combine large data and other channel information to create many magnificent and useful data images.

Most of the big data is related to consumer and marketing, and from this point of view, the period from the 1960s to the early 1990s is a golden period in which the number of people who control commercial media, large newspaper groups, television and radio channels is limited. The high ratings of television programs such as Coronation Street and the huge circulation of newspapers mean that it is easier to move ads to almost all consumers more quickly and effortlessly.

Consumer Power

However, things have changed radically. Consumers have acquired ownership of the media. With fewer viewers and a plummeting readership, the number of consumer magazines is now twice times more than 20 years ago, and the advent and popularity of digital video recorders and broadband means consumers can decide what they are looking at, listening to, when and when to listen. They can also cut TV commercials. The collapse of the media means that the public is already fully autonomous, while the owners of the media are unable to reverse the situation.

Now consumers have a lot of power. This means that, in order to communicate successfully and effectively with consumers, brands need to know as much as possible about consumers so that they can ensure that each product information arrives at the heart of the consumer. If the brand is lucky, they may let consumers think about it for two seconds before it is rejected by consumers. If it fails, the brand has no second chance.

In situations like this, data and data modeling is important if you want to know what consumers are thinking and what they might respond positively to. It is also linked to "big data and how best to use Big data". The answer is to use weak AI to track consumer sentiment and extract specific information from large data.

The benefits of weak AI

Weak AI can do this because it has the ability to instantly search for large amounts of information and to find specific information about requests based on context to generate accurate reports. Although information must be narrowly defined in any search, the ability to perform multiple related searches while narrowly defined means it provides an accurate model.

The best way to track the mood of almost anyone is to monitor social media. There are various subscription services based on weak AI that provide the ability to "track consumer comments in real time". However, they are expensive and have limited flexibility.

The social media watchdog advises that the conclusions should not be immediately available from the data collected from the plateau through surveillance. They believe it is important to read in detail and try to find patterns in more detail. Weak AI can do this, but not necessarily through the current monitoring package, the required weak AI package will inevitably appear.

The problem of Tesco

In large data, weak artificial intelligence is again the answer because it enables users to create value analysis based on contextual information. One of the best ways to illustrate this is to use the example "Tesco has been confronted with problems with shopping card data for years." Tesco, the UK's largest retailer, has a lot of information about what consumers buy, but it doesn't know what consumers won't buy in their stores.

Tesco, for example, knows that individual consumers usually buy red wine and French bread in Saturday, but it's not sure consumers buy cheese; it knows people buy toothbrushes, but they don't know they don't buy toothpaste.

Clearly, consumers are doing complementary shopping in other stores. Weak AI is used to scrutinize the situation and find the answer. Tesco can then promote or issue coupons to fill the consumer's shopping gap.

Instant Insight

Weak AI also allows data marketers to add information found on the Web to existing consumer files, according to the rules governing data management in specific countries. While this cannot be done in the process of communicating with consumers, its use in data modeling can still help brand owners better understand consumer behavior.

Further disintegration of the media means that monitoring consumer sentiment and interest will become increasingly difficult. Again, weak AI will be the answer to the question. It may be a very simple technique, but if it is used correctly, it will be able to quickly create insights based on a search for large amounts of information.