Comment: Do it from the media is to use their own bones to soup

I personally experiment "since the media" has more than 120 micro-letter push down, the most real feeling is, do from the media, is to use their own bones to soup.

As a late in June, the beginning of the first attempt in the middle of the wave over the last six months of the platform wave of a "stubble": both missed the early peer interaction powder period, but also missed the early product promotion powder period. When the overall content is not rich, from the media to choose the opportunity not to say as no one, half a year down ten thousand or twenty thousand fans are not too big problem.

But 20,000 is also a lot of the narrow doors that media people must have. As far as I know, some of the media numbers start to hover up and down when they reach this order of magnitude, but once they are over 30,000, they go straight to 50,000, and with 50,000 fans there is the possibility of visiting friends, acquiring certain resources, and forming a profit model. Then the acceleration increases because the cardinality is different.

So since the first of the media, to be good at becoming advertisers, to know how to use a variety of Internet tools for self-promotion and dissemination. In order to "add powder", you have to make a top advertisement on Sina Weibo? That's a little bit of money. Own 120,000 micro Bo fan even conversion 1%, is also 1200. Unexpectedly, even after the 500 certification fan threshold, have to rely on everywhere to fool with the powder of Big V, spent a full three days, after thousands of people off, although shallow, but still have to be thick-skinned to forward their own articles ... Still really embarrassed to send the advertisement several times a day, therefore, the fan quantity grows slowly.

In this way, the fans down, but also quite some sentiment: the micro-Bo users to the conversion, both the habit of the problem, there are technical problems, more methodological issues. For example, the micro-letter is a semi-closed platform, only the owner can see the interaction backstage, the interaction between fans is back-to-back, as the "Luo thought" master Lo Zhenyu said, "to what to eat, not to be picky eaters, come here is for my good people", and micro-bo is consumer-to-consumer interaction, around people can also through "onlookers" to form new interaction. For example, the micro-letter to pull Black a few "dissidents" can not afford any waves, but in micro-blogging is easy to be found in the cause of other things.

As a "backward student", the author naturally has to work harder than others. For this purpose to do a small test, such as the fan Category: the first group does not include acquaintances of the 500 fans, give permanent VIP status, send a free gift card or something, the result is that the team has run away more than 100 people. Later came in, every 2000 people divided into a group, the second, third, fourth instalment ... This will give you a clue as to how quickly your fans are leaving you and, of course, that someone will go in and out to attract attention.

For example, the low conversion rate of Weibo, find other micro-letters from the media to help sell. I gave three friends from the media each one keyword, the equivalent of "joint signal." The 20,000 powder from the media with the same person I brought 2000 fans, that has 5,000 powder to help transform 500 ... If the other person takes the strength to help the key recommendation, the conversion rate of the fans can reach 10%.

In order to test the interaction of the micro-friend, I chose a more complex push mode: A daily 60 seconds within the voice, in the voice prompts the keyword, the micro-friends by replying to the keyword, received an article. In theory, if you want to catalyze your brand, you will have to interact with your micro-friends in a long, half-hour video every week, as in "Luo Mind" and "Celtics Yue". August 25 on the line of "the Celtics Yue" currently fans over 70,000. There is no doubt that video is the fastest from the media style, most people from the media if not good at using the "out of the mirror" this quickest way to promote, will lose the opportunity.

But the video will encounter cost problems, the basic hardware settings for HD Video: Two canon cameras about 60,000, three sets of lights also get thousands of yuan. If the use of equipment leasing, a record two period plus labor, the cost of 8,000 to 10,000, a year down the most conservative also in 200,000.

Talk about the benefits of speech. The micro-letter to pack the subscription number brings a disadvantage, is "meat rotten in the pot." Many subscriber numbers will not open, if open, and read text compared to listening to voice relatively simple, and time controllable (within a minute), many unread language can be automatically Lianbo.

The most important thing is that any bigger media will face copyright problems. If you charge for membership, free use of other people's content will bring disputes. Voice and video In a way, are from the media after the digestion of the product, the formation of their own new copyright content, to some extent, to circumvent the copyright issue.

Therefore, I also agree that the future of the media is the whole media integration, there is no so-called new media-all just the complement of the whole media. During the national day of the author lazy, divided into three period to talk about the relationship between women and love article (picture and text), a single reading all over million ... Obviously, the reader will still use the traditional thinking to read the traditional love proposition.

Voice has its drawbacks. A yung recitation of Su Dongpo, "Kee Cheng Temple Night", prompt reply "empty ghost" as the word received extended reading articles, the results of fans reply: "Empty Ming", "ethereal", "Air Ming", "name" "Hung Ming" ...... In other words, in order not to interfere with interactivity, the final answer to these high repetition probabilities is set to the keyword.

There are also some micro-friends are always voice reply keyword, this is to think of micro-letter too smart. In addition, many fans in Hong Kong, China and Taiwan have responded to traditional characters, which are still unresolved by the micro-credit system. Finally, I simply set the keyword to the content of the day to push the form of the date, such as October 5 is "1005".

Back in the background, I saw not only the technical flaws in the communication, but also a lot of misreading, which allowed me to rethink the issue of the effectiveness of information reading and dissemination.

Cao Paoin's "Caotv" was off the air, Pu Yin's "Old PU Literacy" and Xinhua news Agency's Mobile newspaper cooperation, in writing and reading and also to follow the news comments ... Constraints follow, but the opportunity is also more complex than people think, many traditional norms and profit models are open to the media.

There seems to be a lot more tools in the new media age, but security publishing in this area is becoming more and more important as some media are called off. In addition, when more paper media practitioners enter, they show the forte only on the content side, homogenization of competition highlights, reading crash rate increased. What they do is not really in the sense of the media, but the Multimedia digest, and obviously the reader is not satisfied with this.

Editors, journalists, American editor, typesetting, time release machine, even the editors of voice and video--when we backwards our whole body like a eight-claw octopus, forget that most people do community service, not absolute technology, which makes this craft not as traditional as the opera, since the media is the sole media, In the end, it will disappear with the disappearance of the media people.

Since the media is a transitional product, perhaps it is.