Comment on the commercialization of watercress to see the dilemma of the electric trader

Watercress the introduction of the shopping guide platform, also shows that the watercress in the profit of the initial exposure. But is it true that watercress is feasible? So let's look at what the watercress does in terms of profitability and analyze its genes. 1, book Shopping Guide. Watercress is the largest reading review UGC aggregation platform, the quality of its content no one can out of its right, but in its profitability is very no new ideas of diversion mode. Will be a book in when, Amazon, Jingdong, 99 scholar, Blue Net and so on the price guide. This kind of shopping guide model to tell the truth, nothing new, but also must be done. In terms of the proportion of affiliate CPS, a book promoter can take 0.5% to 2% Commission. And a book on average 25 yuan, then each promotion of a book on average can take 1 cents to 5 cents. Evaluation: can only say, although the amount of promotion per day may be a lot, but for watercress such a large company, if the light depends on this petty want to prop up the company, is tantamount to the northwest. 2, watercress reading. Watercress Reading is the new introduction of watercress profitable projects. First talk with the publishing house cooperation projects, this project to tell the truth is really good, combining watercress natural users and UGC Foundation, for many years no use of the book review UGC finally ten years to wear a sword. While sitting in such a strong UGC, but the company is still limited, so limited e-book inventory, plus the original can be pushed to the Kindle function was cut I personally think it is not good enough, and to discuss the E-book profitability absolutely under the Amazon. Of course, this ebook is not only the battle of the Amazon and watercress, when, Jing Dong, the Cloud bookstore, Taobao, QQ reading, NetEase read and so have already killed. Can only say that watercress die, but also a big deal. Watercress read the second profit project is the publication of a small number of authors, the translator's ebook, a general book price of 0 yuan to 3.99 yuan, and not many people buy. For the big companies such as watercress is still not a profitable project. But watercress will bet on the future, the future of the small number of authors will be in large numbers, and the new business model watercress can be explored slowly. But one of the first choices of the author of a very, very, very few, is that the watercress electronic publishing platform will never be selected. To evaluate the 1th of this project, there is the possibility that the 2nd is, hang, but it will not lose anything. But even since publishing, there are opponents. Watercress, easy. Evaluation: The first will not be the boss, the second is the future since the publication may have hope. 3, the movie buys the ticket. Watercress sitting in the domestic biggest film critic UGC, many users have been formed to see the watercress review before deciding whether to go to the movies. But using the Internet to describe the speed of development, watercress slow is not a step, but 10,000 steps. When the watercress back to want to engage in the film vote has long been occupied by the great Jiangshan, users are also accustomed to watching film review from watercress to buy tickets. Can only say that watercress is too late. Evaluation: late. 4, Film FM charge. Watercress FM has always been my personal favorite feature, and its smart recommendations are doing pretty good. But for the music fee can only be used "hehe" to evaluate the。 Gao and other people noisy this September to the user fees, the results received? Music payments do have users willing to, but China has formed a free-oriented user habits, to the original "air" to raise the "air quality" of the reasons for charges, can only say that for this value-added users are destined to pay a small audience. In the study of grotesque behavior, it is shown that users have a very different attitude towards paying 1 cents and free, and if they have the same free product, they will not be willing to pay even 1 cents more. In addition watercress in music opponents have, shrimp, cool, Chiliba, Jing and so on. Evaluation: There will certainly be a user choice, but it is not destined to do much. Suggestion: Music This piece is inferior to from the watercress music person aspect exerting force, helps the musician to carry on the good promotion and the construction, and participates in divides. Differentiated competition. 5, forced advertising. About advertising, in the internet seems to have a kind of recognition, that is, advertising is destined to bring the user experience more or less damage, will reduce the number of active users, but no advertising site can not be profitable, so the advertising is a difficult problem, but also a contradiction. But the watercress will be the advertisement and user experience perfect reconcile, make all advertising is not like advertising. As long as the users of watercress, very few people will think that the watercress advertising is very poor. Watercress advertising in a sense can ignore the large data accurate delivery, which in the whole emphasis on the significance of large data is indeed an exception. Watercress natural literature and art genes make it easier for users to even like watercress ads, each watercress ads are very unique and coquettish, not only in the advertising show to do the coquettish, more importantly, the user clicks on the ad past, the user experience is first-class. Watercress will carefully make a number of interactive with the user a variety of interesting ads, from the animation design, user interaction, so that users deeply participate in the brand's publicity, so that enterprises also bring good positive benefits. Watercress in the advertising of the force of no one can be, at least unprecedented. And watercress in the selection of advertising, there is a tough standard, very harsh, not you can afford. Evaluation: watercress Advertising, unique. 6, watercress stuff. When I opened the watercress, a sense of disappointment greeted me. And the first time I opened the White Raven's "stroll" is the same feeling, I thought at that time "stroll" is a not really can provide users with the value of the site, traffic by SEO, homogenization products, and Beauty said, Mushroom Street and so did not have any differentiation competition, pure is a do good-looking, interactive is also good, But without capturing the real user needs of the vase site, there is no real user-driven business value, a touch on the broken. The White Crow only knows the design, but does not understand the demand. In fact, "stroll" death is in giving any kind of Web site a lesson, watercress current behavior is likely in the step "stroll" in the posterior. The following step-by-step, analysis of watercress things into the possibility of success or failure. First, how to remove the content of homogeneous products? Presenting valuable goods to the user. Edit the user. The editors are easy to fix, but they can't be edited forever. Editors can only be auxiliary, user created withinCapacity is the key, user how to handle? Second, where is the user's driving force? The user can around the Watercress Group A topic launches a lot of UGC discussion, but the commodity is not the topic, the beauty says the true UGC most is the question type, but the user really has the reference value or from Taobao appraisal. So we can see the driver of the user, from the curiosity about this product. In contrast to the topic, the user generated more is the point of view, there is a point of view can drive UGC. Third, if there is no user point of view UGC driver can also be successful? Beauty is a case of UGC driven success without a user's opinion. Where's the success? The answer lies in Beauty said, Mushroom Street owned, Tatsu people, Madou such an active voice, they are active in Beauty said, edit a variety of clothing recommended. To get attention and love. At this point, the user's work also replaced the editor. And the followers of the fans make them more driven to make UGC. That is to say beautiful, Mushroom Street No user point of view UGC Drive, but have fan's attention drive, talent and Madou create content. Four, the watercress also has the fan drive, whether can transfer to the electric dealer? Watercress is a fan-driven case, watercress Reds fans in the attention driven by the creation of a large number of valuable UGC. But the Reds are because in their focus on the field of continuous production of content, such as watercress red root (suspicion of advertising) rely on in the album to pass funny Pictures, become a watercress reds, but he must continue to spend time in the album. The same film critics of the North (suspicion of advertising), by spitting film become the Reds, if you want to maintain the image of the Reds must continue to spit groove. Obviously, this kind of watercress Reds ' starting genes determine the original reds can not be transferred to the new field. Five, if the original Reds can not be transferred, but there is no lack of watercress in the commodity understanding of the Reds, directly let them transfer positions, whether feasible? We analyze two categories of people, the first type of reds are Taobao shopkeepers, they have set up a group and explosive posts, carried out a variety of continuous maintenance. And what can they do on the watercress thing? It's about releasing things from your own store and then asking baby questions. Only then, they have to wait for UGC to follow up on the discussion. But Taobao owners have uploaded photos in their albums, why do users want to run again? How big is this value? The second category of Reds is the shopper, this kind of shopping people red up the birthplace, in the group also. The reason why they can fire in a group is that they are good at making topics, and how does the "Single product Review" model get hung up in a topical way? And shopping Guide This model of the birth of genes with a natural limit on the topic. The advantage of talent is unable to play out, at most in the group to add a connection, but if Taobao page and watercress this jump page to choose, users have what reason to choose Watercress page? Six, in the final analysis, what is the lack of watercress to enter the electricity business? On the surface beauty said, Mushroom Street seems to rely on "single goods" to drive the UGC, but has been analyzed before, the essence of beauty is still rely on "people" to enterRow-driven UGC. Driving people to create value-UGC content is a "concern", and the reason why the focus of attention on a person's logic on each platform has different logic. The logic of beauty is that each other is the right person to dress up, the attention can be like learning and so on. Of course, there is a lack of red bean will wear dress up, but the focus of the attention of watercress is more focused on reading, movies, music, gossip and so on. The problem of watercress is how to cultivate the "red" who create the valuable content? It is obvious that the birth of this platform when the innate genes determine the lack of commercial impact of watercress, the main influence of watercress from literature and art, we see even watercress all advertising is in the name of the literary march. Watercress into the electricity quotient, will certainly again hold up the banner of literature and art, but the problem is the electric business shopping platform This gene and literature how to merge? How to become the same as the advertising force? Not destroying the user experience? I'm afraid this is the hardest to do in watercress. Seven, for the proposal of the watercress, in fact, watercress to their own existing gold to ignore, but to go elsewhere gold. Watercress Shopping Guide In fact has long been those active users do, Taobao users in the Watercress home page to place their own Taobao home, in the album biography of their baby, and watercress also has a lot of online shopping group and small station. In the group, in the diary, in the photograph, each kind of topic hype, each kind of soft hard advertisement already exists. Natural sitting, how to do? Very simple, open posts, logs, photo albums and other advertising platform, cooperative promotion. This promotion on the surface to make "you may be interested in" content, the internal can be embedded soft ads. In the applicant, watercress Delete sorting out all to meet the quality of watercress style content posts, logs, albums, and then rely on a user behavior record for large data promotion AH. Promotion Way has 1, homepage Promotion 2, Group page Promotion 3, the log page promotion 4, the Group post page right promotion 5, and so on own play this does not harm the user experience, also increases the UGC, but increases the income. Evaluation: Sitting on the original gold mine ignored, not to dig, but to hard to advance in the field of exerting force, watercress is really a literary home. The author summed up a variety of watercress profit model, in addition to forcing the advertising is a bright spot, very good in line with the spirit of watercress literature, other profit points are not. The gene of watercress determines the speed of its development and future fate. No matter what, I bless her, but also for the sweat, I hope that she can find herself from the value of her own, rather than handan until forget the purpose of starting.