Comment on the letter of ease: The lonely struggling people in prison

Mobile internet age, the development of information is fragmented and the trend of the palm, from the current major industries for mobile device support can be seen, mobility has become an irreversible trend, compared to the current social Information transfer model, social and chat software to undertake the task will be heavier, So in this era of mobile interconnection, each branch undertakes a complex model of tasks that are heavier than its own task, the most typical of which is the file transfer of Tencent's QQ and the backup of Sina Weibo's address book, and one of the telecom operators ' software is not so well developed, It can be said to be mired in prison, struggling to survive, looking for direction in the dark.

The number of active customers is small, it is difficult to bring effective development. Perhaps some people will be surprised, easy to believe this year is not broken through 100 million users? You are not anxious, China has about 1.3 billion people, mobile phone user base is very large, not to mention the current mobile phone network charges continue to drop on the basis of the use of mobile internet users more and more, first from the macro, China Telecom's users are the least of the three operators, and North and south Central has been divided, the number of users of the telecommunications activation is not enough to bring the development of the power of easy to believe, and from the micro point of view, now use mobile phone network more people, from 10 years old children to more than 40-year-old white-collar workers, and not to say older people, This group of people in the circle of the most used, the widest range of regional use in addition to QQ is micro-letter or MO, there are Skype and LinkedIn, these software has covered all aspects of social and office, then as an up-and-comer of the letter and, and there is no new advantages of resources, so in the micro, Ishin users do not have real activity, and when the macro-and micro-weaknesses are integrated, the 100 million users of micro-letters are just good-looking figures.

Poor use of the universal, software access ability is very low. Now the user prefers a key login, whether it is lofter or NetEase cloud music, or micro-blog or the software mentioned above, these can basically use Third-party account access, complementarity, in the era of mobile interconnection, this situation is beneficial to the customer experience, It also facilitates the interaction of data traffic between operators, can be said to be mutually beneficial, and when it is easy to believe here, almost a few sites to provide easy letter fast login, and only a few or telecom their own software, this kind of ubiquitous software is almost zero and its disadvantage to the use of consumers, From this point can also be seen that the active status of the letter is really bad, otherwise how can not even mainstream platform for its open interface?

Poor user experience makes it worse. The combination of the above disadvantages, coupled with the experience of the easy letter software itself is bad, it can be said that the situation is even worse, Ishin in the interface and UI interaction with almost no two, but easy letter compatibility is very poor, iOS platform performance miserably see, Android even the mainstream mobile phone operation will be cotton, There is no sense of existence in the WP platform, so the software that interacts so poorly, only let the user disappointed, let the user give up, in the client use, the experience is the first, no experience of the client the significance of its existence is not obvious, at the same time in the user import, easy letter is not good, known as the three Nets general letter, But in the other two operators experience when the performance is very poor, often have not received information, such an experience, how users can not give up the easy letter.

The road to a breakthrough in the future. For easy letters, there are many changes in the future, the first is to change the quality of products, there is no doubt that only the experience of good to retain customers, and then enhance access, this is tantamount to expanding publicity, so that more people use the letter, so need to join with other platforms, from the current operating mode, And applause game cooperation for account login is a short-term approach, and the long-term perspective, the need to more than letter to innovate their own functions, thinking how to retain, how to mobilize users to actively use the letter, this is the future of the development of the letter of the road. Ishin now in prison, the way to help only one is to save themselves, the future of how to go all in the easy to trust their feet. Of course, at present, the opportunity to leave Ishin is less and more, easy to believe to turn over really early.